That is a simple explanation of a badge and early badge adopters, like myself, began to see the importance of badges in the construction of one’s digital footprint. That is, if you are trying to use new media, like a blog, to construct a digital identity for yourself, then it’s important to convey your credibility to your audience. Really, the concept isn’t much different from a sheriff’s badge! But badges have evolved! And, with support from the MacArthur Foundation (a generous funder of HASTAC), the Mozilla Open Badge project will transform not only the nature of a badge but open doors for how they are used in formal and informal learning environments.