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Blogging, notwithstanding what Matt Cutts had to say about it, still remains an important internet marketing activity. It’s a great way of earning natural links, but it’s even a better way of building relationships with authoritative online entities and your personal/business credibility. The problem is that there are many internet marketers that choose to use guest blogging or blogging purely as a link building activity (that’s why Google’s comes out all guns blazing against blogging in general) than a relationship building activity.
But you need to start clearing your blogging misconceptions quickly and start to think beyond link building as its core objective. You need to start thinking of your blog as a tool for building credibility, authority and influence. In this article, we will focus on building credibility through your blog and how you can go about doing it. So, let’s take a look at a few things you need to keep in mind to improve credibility through your blog:
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Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.