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Backpack Filmmaker
your total resource for mobile filmmaking
Curated by Brad Tollefson
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Second screen advertising is a new paradigm

Second screen advertising is a new paradigm | Backpack Filmmaker | Scoop.it

Commercial broadcasters need to move quickly to ensure they have engaging second screen apps and content to keep viewers loyal beyond the main television screen, then find ways to sell that new inventory to advertisers. We are facing a period of disruption during which third-parties will fight them for eyeballs with companion apps that are synchronised, possibly in real-time, with what is happening on the television.

 

There could be new advertising money for TV, flowing from direct marketing budgets because of the interactivity and social engagement that is possible on the second screen. But there is no guarantee that this money will go to the people that created the programming that this new inventory relies upon. And there are warnings from the advertising industry that there will be no sentimental loyalty to broadcasters where direct marketing and data-centric buying agencies are involved.

 

While it is early days for synchronised second-screen advertising, it looks like this is going to be big.


Via Nicolas Weil
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Veokami: A new way to watch concert videos online

Veokami: A new way to watch concert videos online | Backpack Filmmaker | Scoop.it
Veokami hopes to make it easier to watch videos of concerts and other events with a new platform that finds, curates and pieces together videos from YouTube.
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Video Project Scaling

Video Project Scaling | Backpack Filmmaker | Scoop.it
Launching of large-scale online video portals requires a great deal of precision and accuracy at the design stage.
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Why all companies need video

Why all companies need video | Backpack Filmmaker | Scoop.it
Image via Wikipedia The internet is moving relentlessly from a text-based information network to a media-rich graphics and video medium with video at the heart of all the communication, marketing, branding and PR strategy required for the never ending...
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Modogrip

Now that's a useful accessory...  Modogrip™ are handles and wheel mounts that transforms a monopod into a all-in-one dolly, portable steady camera and boom. Sweet!

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Shooting Glass Blowers

Shooting Glass Blowers | Backpack Filmmaker | Scoop.it
Im working on a project at the moment, where I follow the process of Stained Glass Window making, from the process of shaping, colouring and cutting the glass, to the insertion of the iron spacers.
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WCNTV.TV TRANSMEDIA BRANDCASTING BLOG, The Rise of the Corporate Transmedia Storyteller

WCNTV.TV TRANSMEDIA BRANDCASTING BLOG, The Rise of the Corporate Transmedia Storyteller | Backpack Filmmaker | Scoop.it
The Rise of the Corporate Transmedia Storyteller Via Scoop.it - Transmedia Woman The following is also cross-posted on Forbes.com. According to Google CEO Eric Schmidt, by the end of today the web...
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MacVideo - Editing - Interviews - Exclusive Interview: Walter Murch talks about Final Cut Pro X (part 1)

MacVideo - Editing - Interviews - Exclusive Interview: Walter Murch talks about Final Cut Pro X (part 1) | Backpack Filmmaker | Scoop.it
Walter Murch talks openly about Final Cut Pro X; the reaction of the editing community; and his thoughts on what he has seen of the latest incarnation of Final Cut Pro.
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Where Are the Truly Great Restaurant Websites?

Where Are the Truly Great Restaurant Websites? | Backpack Filmmaker | Scoop.it
Too much Flash, too little information. Where's the menu? Where are the prices? Surely someone out there is doing this right.
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What's to Like with Many Restaurant Facebook Pages

What's to Like with Many Restaurant Facebook Pages | Backpack Filmmaker | Scoop.it
Many restaurant Facebook pages are just a big waste of time. Customers want to get to the information they want to know quickly. That's Biz introduces Like Us Love Us for Facebook putting the information customers want to know on one tab.
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The Joy of Film Editing

The Joy of Film Editing | Backpack Filmmaker | Scoop.it
Site provides free downloads, links to filmmaking resources & tons of info about editing to finish on video, film, & other media for movie lovers & filmmakers.
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The Actors Behind SpongeBob

What do the actors who play SpongeBob, Sandy and Squidward look like without the animation? Tom Kenney and fellow voice actors take us behind the scenes.
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How to Tell a Visual Story

How to Tell a Visual Story | Backpack Filmmaker | Scoop.it
Filmmaking is the process of making a film, a movie, a video.It's a collaborative art and the process is one where the film gets written many times...
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Responsive Web Design Course - only $39 - MightyDeals

Responsive Web Design Course - only $39 - MightyDeals | Backpack Filmmaker | Scoop.it
Daily deals for creative professionals. Get amazing limited time offers.
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iPhone 4S w/ 50mm SLR Lens (OWLE Bubo & EnCinema SLR Lens Adapter

Just testing out to see how well the iPhone 4S and its full HD 1080p video works using the EnCinema iPhone SLR Lens Adapter from http://www.vid-atlantic.com mounted via the OWLE bubo also available at Vid-Atlantic Whats the point?
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Episode 35: Top Five Video Monopods For HDSLRs Compared

Episode 35: Top Five Video Monopods For HDSLRs Compared | Backpack Filmmaker | Scoop.it
Monopods are one of the greatest tools a shooter can have. If you do any kind of event or heavy b-roll shooting, you should be seriously considering investing in a monopod. In this episode I take a look at 5 monopod solutions from $30-$300.
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Future of Storytelling Expert Series: Transmedia Best Practices from Filmmaker Sean Hood | Latitude Research°

Latitude Research helps clients create engaging content, software and technology that harness the possibilities of the Web. Join us in exploring where the Web can go next and how you can help lead the way.
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Do Organizations Need a Chief Content Officer? - Forbes | transmedia re-creation

Do Organizations Need a Chief Content Officer? - Forbes | transmedia re-creation | Backpack Filmmaker | Scoop.it
Earlier this week I posted on smart markets, a challenge for companies conditioned and organized to broadcast agendas. The post focused on the need to make the market smarter about your product, your organization and the way you do business.
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[Humor] Photographers Vs Videographers: Epic Battle Of The Century

[Humor] Photographers Vs Videographers:  Epic Battle Of The Century | Backpack Filmmaker | Scoop.it

Ya.  It's just a bad dream- to the square root of pi...

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The Art of Webcasting | The Official Wirecast Blog

The Art of Webcasting | The Official Wirecast Blog | Backpack Filmmaker | Scoop.it
There are many important aspects that go into streaming a live broadcast.
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Restaurant websites: Why are they so awful? Which ones are the absolute worst?

Restaurant websites: Why are they so awful? Which ones are the absolute worst? | Backpack Filmmaker | Scoop.it
The first thing that pops up when you visit the website of the San Francisco restaurant Fleur de Lys is a nearly full-screen animation of celebrity chef Hubert Keller's autograph.
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Cut of Month | The Joy of Film Editing

Cut of Month | The Joy of Film Editing | Backpack Filmmaker | Scoop.it
Demonstrates a cut a film or video editor makes on a movie, YouTube or for other media to move the movie’s story forward & enhance the moviegoer’s experience.
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How To Tell A Story: Quick-Learn Storytelling Techniques!

http://www.seantells.com How to Tell a Story: one of the most searched for terms in communications and public speaking. National storyteller and coach of sto...
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NPR's Scott Simon: How to Tell a Story

This video is a part of the YouTube Reporters' Center. See more videos on how to report the news -- and share your ideas -- at http://www.youtube.com/reporte...
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