Backpack Filmmaker
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Backpack Filmmaker
your resource for mobile filmmaking
Curated by Brad Tollefson
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Rescooped by Brad Tollefson from Just Story It! Biz Storytelling
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Update -- Business Storytelling For Dummies -- Karen Dietz, Lori Silverman

Update -- Business Storytelling For Dummies -- Karen Dietz, Lori Silverman | Backpack Filmmaker | Scoop.it

An effective communication tool for ages, storytelling has come of age in the business world. Storytelling and business narratives have proven to be an effective communication strategy, and Business Storytelling For Dummies helps you to accurately translate data, facts, and figures into rich, captivating messages tailored to any situation or audience.


Via Karen Dietz
Brad Tollefson's insight:

Like this resource alot...

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Karen Dietz's curator insight, July 22, 2013 4:20 PM

Well, I just sent Chapter 14 -- Storytelling To Fund Your Passion -- off to Lori to edit and add some content. Whew! Only a few more chapters to go!


Here's the link to the book on Amazon: http://www.amazon.com/Business-Storytelling-Dummies-Personal-Finance/dp/1118661214/ref=sr_1_1?s=books&ie=UTF8&qid=1374522757&sr=1-1&keywords=business+storytelling+for+dummies 


I loved writing this chapter because it is focused on 3 groups who need to gain support/resources/funds: project leaders in enterprises, start ups seeking venture capital, and nonprofits.


We share the ins-and-outs of storytelling in these 3 areas, provide the best formats to use, discuss some particular considerations that crop up when working with stories to raise funds, and give lots of tips that will help you build success.


Lori is adding a terrific piece about using stories for advocacy. She's been doing a lot of work in this area lately and there are new twists and turns emerging about using stories for this purpose. So I'm thrilled we are going to be able to share these new insights with you.


Prior to Chapter 14 Lori and I worked on Chapter 9 -- Expanding And Contracting Your Story. Figuring out how to cut down a long story into a 2-3 minute piece is a challenge for most people. So I took a 5 page raw story from an interview with one of my clients -- San Diego Grantmakers -- and we go through the process, which we show you, of bringing it down to a few paragraphs without losing its heart, and still keeping it compelling. Yeah!


What's next? I'm off to write Chapter 15 -- Storytelling in Branding & Marketing To Increase Visibility. Lori is tackling Chapter 12 -- Making Story Techniques Part Of Your Organization.


Still to finish by August 5th? Chapter on Selling With Stories and Using Stories To Spark Change. It's a marathon (20 chapters in 4 months) and we are sprinting toward the finish line. Publication date is Nov. 2013.


Many thanks to our chiropractors, accupuncturists, family and friends who keep propping us up in this process and keep us going! And to all of our colleagues, clients, and you who keep cheering us on :))


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

ozziegontang's comment, July 23, 2013 1:31 AM
Karen & Lori, You two are definitely "The Dynamic Duo." You are true business marathoners. Excited to see the finished product!
Karen Dietz's comment, July 24, 2013 1:15 PM
Thank you Brad and Ozzie! You've both made my day :)
Rescooped by Brad Tollefson from StoryBranding: How brands can embrace the power of story
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The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | Backpack Filmmaker | Scoop.it

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

 

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

 

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

 

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

 

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Jim Signorelli,Story-Lab
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Karen Dietz's comment, September 20, 2012 12:34 PM
Thanks for the comment Michael! Enjoy the day.
Metta Solutions's curator insight, January 8, 2013 10:07 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 10:08 AM

Must have list on influence !

Rescooped by Brad Tollefson from Just Story It! Biz Storytelling
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Ethical Storysharing: My Words, Not My Story : Video For Change

Ethical Storysharing: My Words, Not My Story : Video For Change | Backpack Filmmaker | Scoop.it
Our colleague Aspen Baker with Exhale shares her experiences and views on ethical #storytelling. http://t.co/lW8xz3BM #digitalstorytelling

Via Karen Dietz
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Karen Dietz's curator insight, January 4, 2013 1:15 PM

Now here is a very powerful article about how a story, once it leaves our lips, can be co-opted, changed, and used to divide -- all counter to the original message of the story.


Truly there are significant ethics involved in story sharing -- especially for nonprofits, and with for-profit businesses also. 


Many social issues are emotionally charged. That's the case here where the topic is abortion. Same with guns, drugs, violence, hunger, etc.


Look beyond the abortion topic here and really hear the message about story sharing ethics.


When nonprofits share the stories of those they serve -- or highlight a social problem -- ethics become critically important.


When businesses share employee or customer stories and do not pay attention to the ethics of story sharing, they are in for a backlash.


To download a free ethical guide for storytelling, go to my website at http://www.juststoryit.com/story-resources.htm and scroll down the page to download #5


Be an ethical story sharer. Do the right thing.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, January 5, 2013 10:21 AM

Sharing stories, listening, while allowing others to express how they see things is a powerfully connective tool we so often forget. 

Karen Dietz's comment, January 7, 2013 4:52 PM
That is so true Monica! I love playing with listening activities so I can be more aware of my surroundings, and more aware of what people are really trying to tell me. And of course marketing without listening is just broadcasting, which won't take you very far!