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Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.
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Nowadays we are being constantly told that we must share our stories using video to get any traction. Then comes along this gem of an article that says, "Wait a minute...maybe not so!"
As the article says, telling a story via video can be powerful -- plus expensive and time-consuming. Even more, it may not be the ONLY way to "move" the hearts and minds of people.
Here's a quote from the post that stood out for me:
“The soul is ‘contained’ in the human voice,” says Dave Isay, founder of StoryCorps, and former NPR producer. Gotta love that.
There is plenty of advice and other good points made in this article. When you are crunched for time or cash -- or both -- remember the power of the human voice and go audio. Or mix up your content strategy to include more audio.
You may be surprised with the results!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Humans need a sympathetic voice to like a story.
Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!
Our colleague Aspen Baker with Exhale shares her experiences and views on ethical #storytelling. http://t.co/lW8xz3BM #digitalstorytelling
Now here is a very powerful article about how a story, once it leaves our lips, can be co-opted, changed, and used to divide -- all counter to the original message of the story.
Truly there are significant ethics involved in story sharing -- especially for nonprofits, and with for-profit businesses also.
Many social issues are emotionally charged. That's the case here where the topic is abortion. Same with guns, drugs, violence, hunger, etc.
Look beyond the abortion topic here and really hear the message about story sharing ethics.
When nonprofits share the stories of those they serve -- or highlight a social problem -- ethics become critically important.
When businesses share employee or customer stories and do not pay attention to the ethics of story sharing, they are in for a backlash.
To download a free ethical guide for storytelling, go to my website at http://www.juststoryit.com/story-resources.htm and scroll down the page to download #5
Be an ethical story sharer. Do the right thing.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Sharing stories, listening, while allowing others to express how they see things is a powerfully connective tool we so often forget.