Backpack Filmmaker
Follow
Find tag "change"
4.4K views | +3 today
Backpack Filmmaker
your total resource for mobile filmmaking
Curated by Brad Tollefson
Your new post is loading...
Your new post is loading...
Rescooped by Brad Tollefson from Just Story It Biz Storytelling
Scoop.it!

Latest Research On Effecitve Biz Story Endings

Latest Research On Effecitve Biz Story Endings | Backpack Filmmaker | Scoop.it
Just another WordPress site

Via Karen Dietz
more...
Karen Dietz's curator insight, January 7, 3:01 PM

Kendall Haven, author of Story Proof: The Science Behind the Startling Power of Story recently wrote me about his latest research on business story endings.


It's way cool stuff. Bottom line: positive characters and positive endings are not as effective as we thought when desiring to shift behaviors.


Read the brief conversation between myself and Kendall, and then use the latest information to start crafting stories that will act as catalysts for change.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Brad Tollefson from Just Story It Biz Storytelling
Scoop.it!

Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | Backpack Filmmaker | Scoop.it

StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.

 

Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.

 

They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.

 

So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.

 

Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.

 

The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.

 

IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.