Excerpted from article intro: "Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.
Below, I attempt to organize as much as I know about broken link building tactics. Throughout the piece I mention tools that will help you make the broken link building process scalable and less monotonous.
"How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.
While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.
Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic:
1. Annotations in the Search Results
Both Google and Bing use social data to annotate select listings on their search engine results pages.
2. Personalized Rankings
In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.
3. Secondary Links
When it comes to ranking factors links are still much more important than social shares. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1.
4. Highlighting Authors
In some instances Google is now highlighting author information in its search results.
Beyond author markup in the search results, both Google and Bing are beginning to utilize the concept of AuthorRank in which trusted, popular authors may be given a boost in search and social media visibility".
LBT is a link management tool that allows you to keep track of your link building efforts across the Web. The issue we have when doing competitor research & prospecting is that we don’t want to overlap our efforts, a problem LBT is attempting to solve.
Dejan Research Labs have created a new type of link research and analysis tool enabling fresh link discovery and record keeping. Fresh Link Finder is designed to assist whitehat SEOs and webmasters in keeping track of newly generated links to their content.
The tool produces daily reports of all new referral traffic by parsing your raw log files and building a database of all referring domains and links.
many SEO’s know that a link from a social media site holds substantial value insofar as the ranking score is concerned.
A guest commented that this statement was not necessarily true. I am not sure if he or she meant that it was not true that SEOs actually know that, or that it was not true that links from social media sites hold any Search Engine Optimisation (SEO) value.
Either way, this comment led me to write this article where I will delve deeper into the details surrounding the perceived value of social media in SEO".
How to use social media to add value to your SEO campaigns:
1) Create social networking profiles;
2) Incorporate keywords in your tweets and blog posts;
3) Use social networks to drive traffic to your web content;
4) Reach out to influential industry leaders on social networking platforms;
Several years back in the SEO community, SEOs for the most part, stood together. We had each others backs. When one SEO took a fall, we did what we could to help out. There are exceptions to that but that was the general feeling. We had a community and we protected each other. I feel that is not longer the case and hasn't been for some time.
Giuseppe Mauriello: This is an article by Neil Patel, the co-founder of KISSmetrics, published from SEOmoz Blog about semantic keyword research to help you focus your content and and improve your rankings.
Here is some key points that I excerpted from the article intro:
"From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.
Keywords remain important to your content and link strategies.
But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.
Semantic search is technology that tries to determine what users mean when they type in a certain keyword.
In your SEO campaigns semantic search means you will have to identify the right keywords based upon user intent in the real world…and then create content around those terms.
Having a database of semantic keywords to create high-converting blog posts is one advantage…but there are other benefits:
- Higher click-through rate...
- Lower minimum bids...
- Higher quality score...
Employing a semantic keyword plan is crucial. But how do you come up with those keywords? Here are five approaches to use…including recommended tools.
1) Using Google advanced search...
2) Semantic keyword research with bookmarking tags...
3) Building a semantic keyword cloud through social monitoring tools...
4) Optimizing semantic keywords around trends...
5) Gathering semantic keywords through social search...
Keep in mind that as much as semantic keyword research is about finding actual keywords you can use in your SEO campaigns…it’s just as much about building a complete profile of your target customer. And the better you can understand your target customer the better your campaign results will be!..."
Each element is analyzed with more information, examples and many tools.
Attorney Internet Marketing is a highly competitive niche and quite lucrative for an SEO Pro if you know what to do • how to do it in a post Panda world especially when you show page 1 rankings like these http://goo.gl/f5Lxz
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.