Keywords and text are valuable for more than just Google results pages.
The same logic that applies to the importance of SEO content also applies to social networks such as YouTube, Twitter, and LinkedIn.
After all, these social networks have a search function similar to that of Google.
Think of these social networks as simply a different search engine, but just on a slightly smaller scale.
Many aspects of optimizing your social media accounts are similar to optimizing for the search engines.
You want content to look natural; you want to think like your target audience; you want to target 2-3 keyword phrases at a time; the more specific the better, and so on.
However, there are two vital differences that are important to understand if you’re going to begin targeting keywords for social media.
1. Different Inquiries
2. Different Answers
Via Antonino Militello