Search engine optimization may have gone through a transformation over the past few years with the arrival of Google Plus. This is now all about Social SEO.
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5 Important Post-Penguin Link Building Tips Business 2 Community The strength of social media, when it comes to link building, isn't necessarily the links that you publish on your profiles, but rather the social media signals that are generated... Delete the scoop?
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A good SEO strategy isn't just about building backlinks as those links may later have a negative impact on your business. There are certain points to consider.
Neil Ferree's insight:
Backlinks are a strong SEO metric but losing ground to social shares and Authorship when it comes to Content Marketing Delete the scoop?
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G+ Page Rank There's been a lot of talk lately about the page rank of G+ profiles and if it is ranking signal. Since Page Rank for web pages is at the core of the Google algorithm it is probably safe to assume that it also plays a ...
Neil Ferree's insight:
Backlinks to your Blog need to be Earned by Doing the Heavy Lifting then your social shares will come to pass Delete the scoop?
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Back about three years ago, we covered an interview between Google's Matt Cutts and Eric Enge of Stone Temple Consulting where we thought we learned that 301 Redirects Do Not Pass Full PageRank & Link Value.
Neil Ferree's insight:
Good stuff to know if you want to Get Ranked on Page 1 of Google without using black hat tactics Delete the scoop?
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Neil Ferree's insight:
Co-Citation is a popular similarity measure used to establish a subject similarity between two items. If A and B are both cited by C, they may be said to be related to one another, even though they don’t directly reference each other. If A and B are both cited by many other items, they have a stronger relationship. The more items they are cited by, the stronger their relationship is 
Robin Good's curator insight,
February 3, 12:46 PM
Must-read article for anyone who has been investing any significant time or resources into link building efforts. From the original article intro: "The Google Penguin updatehas changed the link building process forever. Gone are the days when it was easy to rank for desired keywords by building tons of links using exact keywords as the anchor text. In the wake of Penguin, uncertain exactly where the thresholds and ratios are. Just how well distributed should our anchor text be in order to get the best results? We have been busy with research on the subject and, not too long ago, discovered what Rand Fishkin at the SEOMoz blog had to say for their Whiteboard Friday series. Much of what we’ve observed has fallen in line with his predictions." Must-read. Save yourself some serious time and risk. 7/10 
Michelle Hamel's curator insight,
February 15, 9:20 AM
Good Bye Anchor Text, Welcome Co-Citations: Revolution in Link Building for 2013 Revealed
Chris Agro's curator insight,
March 16, 2:34 PM
More info about citations and how they are used in Google to rank. Delete the scoop?
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Oh how SEO has changed! I remember the old days (from 2010 and 2012) when ranking on page 1 of Google was as easy as including your keyword in the page
Neil Ferree's insight:
99% mostly common sense SEO tactics and a good read all the same! Delete the scoop?
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Dejan Research Labs have created a new type of link research and analysis tool enabling fresh link discovery and record keeping. Fresh Link Finder is designed to assist whitehat SEOs and webmasters in keeping track of newly generated links to their content.
The tool produces daily reports of all new referral traffic by parsing your raw log files and building a database of all referring domains and links. Delete the scoop?
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After Penguin, Google’s latest algorithm update, a lot of webmasters have been looking at their ‘backlink profile
Check Your BL density + Diversity or suffer the consequences Delete the scoop?
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There's a good reason why Google Deindexed all of these Trashy Blog Networks Delete the scoop?
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many SEO’s know that a link from a social media site holds substantial value insofar as the ranking score is concerned.
A guest commented that this statement was not necessarily true. I am not sure if he or she meant that it was not true that SEOs actually know that, or that it was not true that links from social media sites hold any Search Engine Optimisation (SEO) value.
Either way, this comment led me to write this article where I will delve deeper into the details surrounding the perceived value of social media in SEO".
How to use social media to add value to your SEO campaigns:
1) Create social networking profiles;
3) Use social networks to drive traffic to your web content;
Read More Here: http://memeburn.com/2012/06/do-links-from-social-media-sites-really-hold-any-seo-value/ ; (or) if you want to find out what a Social Link Wheel is and how to use it in order to find and acquire "social shares" and social links you can visit
http://www.ferreemoney.com/blog/link-wheel-web-2-0/
Via Antonino Militello Delete the scoop?
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Several years back in the SEO community, SEOs for the most part, stood together. We had each others backs. When one SEO took a fall, we did what we could to help out. There are exceptions to that but that was the general feeling. We had a community and we protected each other. I feel that is not longer the case and hasn't been for some time. Delete the scoop?
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What is a Backlink Audit?
One of the things to look at is the exact match anchor tags that you have with those links that are pointing back to you.
One of the recent Google updates is looking at the % of websites that are pointing to you and the anchor text.
If you’re over optimized there it may be pulling down your traffic as well. Delete the scoop?
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Are you tired of building links the old school way? You know, the methods that require you to send out emails to thousands of webmasters begging for links. Via Eric Suesz, Ivo Nový 
Ricard Lloria's curator insight,
April 2, 10:15 AM
Conclusion The possibilities of link building are endless. You can build links in many different ways, you just have to be creative. What I’ve learned over the years is the best link builders are the creative ones. Just look at Matt Inman, no one would have thought that he would rank a site for online dating, but he was able to do it in a matter of months because of how he built links. All you have to do is think outside the box as the list above is just scrapping the surface. What other creative ways are you building links? 
yukiyinyin's comment,
April 5, 3:45 AM
About buliding links, it is a big knowledge, we need to learn large. Also, need to cultivate creative thinking.
Regina Cabello's curator insight,
April 12, 2:56 PM
La técnicas que se muestran para crear links y tener éxito en el intento son aplicados constantemente de manera exitosa, además de ser maneras creativas son bastante viables. Pienso que son excelentes tácticas para crear tráfico dentro la web y tu negocio. Delete the scoop?
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Business 2 Community SEO: A Reality Check for Your Business Business 2 Community To expand, that SEO is about the links, tags and keywords on your web page-(onpage) and about the backlinks and PageRank that your site achieves through being linked... Delete the scoop?
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Here is a nifty, simple search engine optimization trick that I bet you didn't know. There is actually a way to make sure that the links you post in Google+ are 
Neil Ferree's curator insight,
April 10, 3:36 PM
To get DoFollow Link on Google+ all you do is use the Add Link icon vs. adding it to the body only • although including the extended URL in the body of the post probably enhances the UE Delete the scoop?
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Learn how to create stunning infographics - without spending hundreds of dollars on a graphic designer or losing your mind - in just 30 minutes or less. Via Baiba Svenca, Abi Woldhuis, BookChook, Dawn Matheson
Neil Ferree's insight:
Infographics done right and done well can generate lots of traffic to your http://bit.ly/RichSnippet and build your brand 
Jeff Domansky's curator insight,
January 7, 4:29 PM
Really excellent how-to using the impressive Piktochart infographic tool. Delete the scoop?
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It’s no secret that companies are using the social media network Pinterest for marketing purposes and doing so successfully.
So how do you use Pinterest to get your website or blog ranking high in search engines.
Find Out More: http://www.jeffbullas.com/2013/01/31/4-ways-to-use-pinterest-to-rank-high-in-search-engines/ Via Antonino Militello, Gerrit Bes, Louis Foussard
Neil Ferree's insight:
How to Optimize your Printerst Board for Maximum Traffic Benefit 
Cathryn Brimhall's curator insight,
February 8, 3:36 PM
Pinterest, it depends... the consumer side turns me off, the business to biz side doesn't seem to take off, but personally I like it :-) 
Richard Stadler's comment,
February 14, 12:21 PM
@gareth Yes I do. I'm exploring different media platforms to find out their marketing value.
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Over the years, the one thing that I’ve always noticed is that most sites aren’t optimized for search engines. Even ... Via Robin Good
Neil Ferree's insight:
I didn't know Google likes 2,400 Words on the page for Optimal Indexing 
Ken Dickens's curator insight,
February 7, 2:01 PM
Search Engine Optimization (SEO) is about actions you can take to make your website more search friendly, and therefore improve your overall search results and increase traffic to your website. It is a huge category with lots of tricks and is a moving target, but this report is a good start- Ken
Side Effect's curator insight,
February 12, 6:21 AM
BallyABC provides you the best service regarding the side effect. http://bellyabc.com Delete the scoop?
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Turn Twitter, Facebook and RSS feeds into online newspapers in just a few clicks. Via Martin (Marty) Smith 
Kelly Hungerford's comment,
November 7, 2012 5:15 AM
Thanks for sharing and adding a Marty note, Marty. It means a lot when we catch your attention :) Paper.li has evolved into a really clever tool that can be used for so many different purposes. I work a lot with our users on setting up papers for brand monitoring and it is working really well. Would love to hear your thought is you set one up for monitoring.
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Excerpted from article intro:
"Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc. Below, I attempt to organize as much as I know about broken link building tactics. Throughout the piece I mention tools that will help you make the broken link building process scalable and less monotonous. Table of Contents 1. Overview 2. Prospecting 2.1. Resource Page Targeting w/ Keywords 2.1.1. Selecting Keywords 2.1.2. Prospecting Phrases 2.1.3. Scraping Search Results 2.1.4. Extracting URLs 2.1.5. Header Checks 2.1.6 Opportunity Qualification 2.1.7. Prospecting Tools 2.2. Resource Page Targeting w/ Model URL 2.2.1. Site Selection 2.2.2. Backlink Acquisition 2.2.3. Extracting URLs 2.2.4. Header Checks 2.2.5. Opportunity Qualification 2.2.6. Prospecting Shortcuts 2.3. Direct URL Targeting 2.3.1. Site Crawling 2.3.2. Opportunity Selection 3. Content Creation 3.1. Rebuilding Tools 3.2. Raised Expectations 4. Outreach 4.1. Contact Finding 4.2. Email Templates 5. Conclusions & Community 6. Credits..." Each element is analyzed with detailed information. Read full article here: http://www.seomoz.org/blog/the-broken-link-building-bible Via Giuseppe Mauriello 
Dollars Per Day's comment,
January 3, 12:17 PM
what a huge resource, great for seeking out those pesky broken links!
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Penguin and Panda disrupted the SEO industry and ruffled a few feathers.
Google’s primary aim from these updates: to discourage link buying and manipulative techniques aimed at gaming their algorithm.
If you’re a regular follower of Matt Cutts’ videos on YouTube, you would’ve picked up on a few hints and link building tips that work.
Matt’s also been very clear about which link building pratices you should avoid.
Here are my favourite Matt Cutts Videos on link building including recommendations and techniques that work... Via Omar Kattan - New Age AdMan Delete the scoop?
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"How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.
While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.
Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic:
1. Annotations in the Search Results Both Google and Bing use social data to annotate select listings on their search engine results pages.
2. Personalized Rankings In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.
3. Secondary Links When it comes to ranking factors links are still much more important than social shares. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1.
4. Highlighting Authors In some instances Google is now highlighting author information in its search results.
5. AuthorRank Beyond author markup in the search results, both Google and Bing are beginning to utilize the concept of AuthorRank in which trusted, popular authors may be given a boost in search and social media visibility".
Read More: http://www.adamsherk.com/seo/how-social-media-impacts-seo/ Via Antonino Militello Delete the scoop?
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What is the Link Building Toolbar?
LBT is a link management tool that allows you to keep track of your link building efforts across the Web. The issue we have when doing competitor research & prospecting is that we don’t want to overlap our efforts, a problem LBT is attempting to solve. Delete the scoop?
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First of all, it's fresh content. Google loves fresh content. Second, the article is good enough for people to share it on Twitter, Facebook and Google+.
On average, these articles get about 50 to 100 shares total. What would happen if you would have some very influential people share that content? Delete the scoop?
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Google+ Social SEO go hand-in-hand Watch these Videos to see why?