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Mobile marketers should 'budget for failure' and think more like startups, says Mobext boss - Mumbrella Asia

Mobile marketers should 'budget for failure' and think more like startups, says Mobext boss - Mumbrella Asia | baby boomer entrepreneurs | Scoop.it
Advertisers need to be more prepared for mobile projects to go wrong than traditional media campaigns, the regional head of mobile marketing agency Mobext said today. Speaking at Spikes Asia in Singapore, Arthur Policarpio, head of Mobext Asia Pacific, the mobile arm of media agency Havas Media, said that agencies and advertisers should create a “budget for …
Angela Heath's insight:

Interesting perspective from Asia highlights the test and learn model.  It takes courage but it is well worth it.

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How to Make a Living in the Death Industry - The Atlantic

How to Make a Living in the Death Industry - The Atlantic | baby boomer entrepreneurs | Scoop.it

WWho wouls The Atlantic
How to Make a Living in the Death Industry
The Atlantic
In the years following, Doughty became the source for addressing morbid questions on the Internet with her web series Ask a Mortician.

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How to Compete with Larger Businesses

How to Compete with Larger Businesses | baby boomer entrepreneurs | Scoop.it

Via Daniel Watson
Angela Heath's insight:
Competing against large businesses can be a challenge. Don't be intimidated. This article has some good suggestions.
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Daniel Watson's curator insight, September 23, 2014 1:58 AM


Is your business competing head on with larger businesses?


Do you feel like you are continually beating your head against a brick wall in your efforts to best your larger competitors?


Do you know the four ways that you can effectively compete with and even beat a larger competitor?


Do you think that the four good suggestions in this article will load the odds more in your favour when you compete against a larger business in future?

Eric Frykman's curator insight, September 23, 2014 4:36 PM

This article has a four point list:

1) Credibility

2) Product

3) Service

4) Price

 

This was not written by anyone in sales, as #4 should be off the table completely. Product is "do you have more bells" and Service is "can you be better than your competition."

 

None of this is useful to a small company competing against a giant.

 

What you really need is to build 

5) VALUE

 

I.e. Why are you here - what pain are you solving? How are YOU my savior? How do you fix all my problems and help me get to sleep at night? 

 

That's how you compete and become a giant-killer. Focus your story around Value, and you'll win every time.

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A Business Owner's Guide to Taking Calculated Risks

Not all risks are created equal in business. There's a stark difference between good risk and bad risk. The former is calculated while the latter is foolish.
Angela Heath's insight:

Risk equals business. You can't get away from it.  But you can manage it.  This article contains some helpful insights for evaluating your risk.

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Warren Buffet Startup Tips

Warren Buffet Startup Tips | baby boomer entrepreneurs | Scoop.it

Warren Buffet's tips for startups as Bill Gates says, "Stick 'em up". This Haiku Slide deck is heading toward 6,000 views and is #1 deck of mine among the 30 Haiku Decks I've created. Cool part is those decks now have over 35,000 views making them the best darn "blog" posts I "write". 


Via Martin (Marty) Smith
Angela Heath's insight:

Buffets got the wisdom!!

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How to Ask for Referrals Without Actually Asking

How to Ask for Referrals Without Actually Asking | baby boomer entrepreneurs | Scoop.it

Via Daniel Watson
Angela Heath's insight:

Referrals and repeat business can be up to 75 percent of your business.  Learn how to get referrals even if you are shy.

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Daniel Watson's curator insight, April 18, 2014 7:15 AM


Many business owners are actually afraid to ask for referrals, recommendations and testimonials from their customers, yet referrals are the lifeblood of successful businesses, and every business owner needs to overcome their fear and make referrals happen.


To build up the courage to ask for referrals is never easy for those business owners lacking confidence in themselves or their products or services, but there are ways such people can  get referrals happening, without actually having to directly ask for them.


This excellent article suggests that the key to getting referrals is to know how, when, and where to ask, but for those who can't build up the necessary level of courage it offers five tips on how to get referrals without having to actually ask for them.

Kim Pearlstein's curator insight, July 20, 2014 6:17 PM

Great ways to easily ask for referrals.

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MediaPost Publications Workers Want To Update Their Technological Skills 03/12/2014

MediaPost Publications Workers Want To Update Their Technological Skills 03/12/2014 | baby boomer entrepreneurs | Scoop.it
Workers Want To Update Their Technological Skills - 03/12/2014
Angela Heath's insight:

Absolutely!!  Also, Boomers what to use app and platforms that make doing business easier.  That why I am working on a book to help us. (Jobs for Baby Boomers:  How to Make Money While You Look for a Job.)  Whether we have a job or start a business, Boomers want to know about technology and quit going to smug-faced kids for help :-)

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Boomer Health Tech Watch | Research, Analysis and Trends

Angela Heath's insight:

Here is s great website if you want to follow technology with Boomers in mind.

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How To Make Work Matter

How To Make Work Matter | baby boomer entrepreneurs | Scoop.it

Via Daniel Watson
Angela Heath's insight:

Your human capital is soooo important.  Learn more...

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happiweb's curator insight, March 17, 2014 7:55 AM

capochino

GestionBarrette's curator insight, March 17, 2014 10:27 AM

Simple and efficient!

donhornsby's curator insight, March 17, 2014 3:44 PM

(From the article): Happiness is a loaded word in our culture, and in our workplace cultures. It’s important to keep in mind that we all have our own personal definition of happiness. But I firmly believe that a fulfilling career is a direct result of doing work that matters – that engages us mind, heart, and soul. Leaders can’t force employees into the zone, but they can certainly facilitate and nurture the process and make this more of a reality by making decisions that keep this in mind. And for employees – it’s a satisfying challenge if you decide to make it matter.

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"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck

"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck | baby boomer entrepreneurs | Scoop.it

Buffet's Startup Tips Are so important I created a @HaikuDeck for his tips and for implied startup tips such as:

* Multiple Money - don't depend on one income source.

* Spending - buying things you don't need means selling stuff you do...eventually.

* Savings - Save then spend not the other way around.

* Investment - Never put all eggs in one basket no matter how beautiful the egg.
* Honesty - Honesty and character and lack of it are expensive and amplifed by money so don't expect from "cheap people".  

http://www.haikudeck.com/p/94SRtkQRzX/warren-buffet-startup-tips  ;


Via Martin (Marty) Smith
Angela Heath's insight:

Time tested results from the masters.

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Mark McCormack's curator insight, February 3, 2014 9:33 AM

Great Insights from the Oracle!

 

Martin (Marty) Smith's curator insight, March 12, 2014 2:19 PM

Thought this was a good Scoop to reprise given Buffet's offer to pay $1B for a perfect NCAA Tourney Bracket. Talk about how to get millions in free PR (lol). As if Warren needs "free" anything :). Smart money always makes MORE money. 

Tyler Richendollar's curator insight, March 18, 2014 9:24 AM

Simple ways to think about what your business should do when first getting off the ground.  The ideas make sense when you read them out loud, but are often missed.

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Small Business Algorithm Lender, OnDeck Raises $77M

Small Business Algorithm Lender, OnDeck Raises $77M | baby boomer entrepreneurs | Scoop.it
OnDeck, a company that makes online loans to small businesses today announced it raised $77 million in a late stage round led by Tiger Global Management. The company which makes mainly short-term loans to entrepreneurs who need a quick hit of capital to buy inventory or expand rapidly, plans to use [...]
Angela Heath's insight:

Here is another source of capital

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Female entrepreneurs advised to adopt modern business tools to market products

Female entrepreneurs advised to adopt modern business tools to market products | baby boomer entrepreneurs | Scoop.it
PESHAWAR - Experts at a workshop on ‘E-Businesses and brand promotion’ have urged the young female entrepreneurs to follow the emerging advance and online business tools to promote and market their manufacturing products in a better way. The training workshop titled “Digital
Angela Heath's insight:

Online platforms create an international marketplace for all

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Creativity More Valuable Than Passion: An Entrepreneur's Rules of Creativity

Creativity More Valuable Than Passion: An Entrepreneur's Rules of Creativity | baby boomer entrepreneurs | Scoop.it

After @Hannah Kramershared a great post about Creativity being more important for startup entrepreneurs than passion I wanted to weigh in and share related experience growing up with the right side of the brain being my dominant hemisphere (lol).

I share 5 ideas from the daughter of Gatorade's inventor:

* Creativity Bigger Predictor Than Intelligence.
* Creativity Can Be A Hard Row To Hoe.
* Creativity & Structure.
* Creativity can be learned and taught.
* Creativity happens at intersection of disciplines.

Great post hope my hard won experience contributes something helpful.

 


Via Martin (Marty) Smith
Angela Heath's insight:

The results of passion and creativity can be quantified.  HOWEVER, passion sales but creativity creates.  We get paid by both.

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Dennis Staples's curator insight, February 19, 2014 2:35 PM

Creativity can guide your business growth!

Ali Anani's curator insight, March 7, 2014 4:08 AM

Make the right brain and left brain intersect 

Dennis Staples's curator insight, April 2, 2014 5:30 PM

Make cREATIVITY the foundation of your actions

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Free Small Business Resources

Free Small Business Resources | baby boomer entrepreneurs | Scoop.it
A collection of free resources for small business owners. (Free #smallbusiness resources on #Pinterest http://t.co/2HYqB5jdEx)
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9 Apps Every Baby Boomer Should Know

9 Apps Every Baby Boomer Should Know


Via FolkPopMusic, Angela Heath
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Angela Heath's curator insight, June 1, 2014 11:45 PM

Let's get some of this wonderful apps.  Who said Boomers were late adapters?

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Extract| The Small Business Online Marketing Handbook

Extract| The Small Business Online Marketing Handbook | baby boomer entrepreneurs | Scoop.it
A primer on how to take small businesses online, and design promotions to encourage customer loyalty—keep the pitch brief and be factual
Angela Heath's insight:

Here is an excerpt from a new book that will help boomers understand online strategy.

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10 Keys To Building A Successful Business Blog

10 Keys To Building A Successful Business Blog | baby boomer entrepreneurs | Scoop.it

llenDo you want to create a blog that attracts new clients? Do you have a blog that is getting NO traffic? Do you feel overwhelmed with how to create a steady stream of interesting content? Successful bu…

Angela Heath's insight:

Building a blog is an excellent strategy for companies that need to increase traffic to their website.  The most important, assuming you have done your research and produced good writing, is consistency and marketing.  

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6 Marketing Tips for Small Business Owners

6 Marketing Tips for Small Business Owners | baby boomer entrepreneurs | Scoop.it

Via Daniel Watson
Angela Heath's insight:

Yes, marketing if important.  Here are some good tips.

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BSN's curator insight, May 16, 2014 4:24 PM

6 Marketing Tips for Small Business Owners.

#smallbusiness #marketing #business

Ravi Bhatia's curator insight, May 17, 2014 5:21 AM

6 Marketing Tips for Small Business Owners

Kim Pearlstein's curator insight, July 20, 2014 6:17 PM

Great tips.  I like the one on Networking...Who is better placed to talk about your business than you?

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Blog | Televerde.com | Televerde Today

Blog | Televerde.com | Televerde Today | baby boomer entrepreneurs | Scoop.it

15 Great Tips

 

Angela Heath's insight:

Important insights on 15 best marketing tips

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Small business owners say $15 minimum wage could cripple them - Q13 FOX

Small business owners say $15 minimum wage could cripple them - Q13 FOX | baby boomer entrepreneurs | Scoop.it
Seattle Post Intelligencer (blog)
Small business owners say $15 minimum wage could cripple them
Q13 FOX
15 wage SEATTLE – The fight for $15 minimum wage could be headed to the ballot this November if the Seattle City Council does not approve it.
Angela Heath's insight:

Keeping your eye on minimum wage laws is very important.  Where do we strike the balance between paying workers a living wage and support small business survival? 

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The Secret to Effectively Managing Your Time

The Secret to Effectively Managing Your Time | baby boomer entrepreneurs | Scoop.it

Via Daniel Watson
Angela Heath's insight:

Time Management....is one of the most useful skills we all need.  This article is quite useful.

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Carlos Polaino Jiménez's curator insight, March 14, 2014 5:27 AM

Estaremos emprendiendo o siendo autónomos, dependiendo del punto de vista, pero dentro de nuestra estrategia debemis incluir que somos humanos. Gestionar el tiempo y poder conciliar trabajo y vida familiar es aún más importante que en las grandes corporaciones. 

malek's curator insight, March 14, 2014 8:12 AM
  • Remember that it's impossible to get everything done.
  • Take the first 30 minutes of every day to plan your day.
  • Block out other distractions like Facebook and other forms of social media unless you use these tools to generate business.


Carmen Saunders's curator insight, March 16, 2014 3:51 PM

Most of us don’t have a time management problem — we have a prioritization problem.

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Content Marketing: Are You Part of the 38%?

Content Marketing: Are You Part of the 38%? | baby boomer entrepreneurs | Scoop.it

Just 38% of companies have a content marketing strategy. This headline gave me pause, the upside to this survey is that...


Via Lars Damgaard Jensen
Angela Heath's insight:

Without content strategy the online business perishes....

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5 Reasons Traditional Marketing Must Evolve

5 Reasons Traditional Marketing Must Evolve | baby boomer entrepreneurs | Scoop.it
In order to keep up with the increasingly digital focus of your customers, your marketing strategies should evolve to harness the power and opportunities of the internet.

Via The Fish Firm
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23 Thought Leaders Offer 51 Predictions for 2014 - ADOTAS

23 Thought Leaders Offer 51 Predictions for 2014 - ADOTAS | baby boomer entrepreneurs | Scoop.it
23 Thought Leaders Offer 51 Predictions for 2014
ADOTAS
“We've all had a front row seat to the marketing transformation over the past 10 years: digitization, real-time, social media, content marketing, inbound, marketing automation.
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18 Ways to Improve Your Facebook News Feed Performance

18 Ways to Improve Your Facebook News Feed Performance | baby boomer entrepreneurs | Scoop.it
Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach.
Angela Heath's insight:

Facebook can be a powerful business tool IF we know how to use it.  Here are some great tips

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