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6 Marketing Tips for Small Business Owners

6 Marketing Tips for Small Business Owners | baby boomer entrepreneurs | Scoop.it

Via Daniel Watson
Angela Heath's insight:

Yes, marketing if important.  Here are some good tips.

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BSN's curator insight, May 16, 2014 4:24 PM

6 Marketing Tips for Small Business Owners.

#smallbusiness #marketing #business

Ravi Bhatia's curator insight, May 17, 2014 5:21 AM

6 Marketing Tips for Small Business Owners

Kim Pearlstein's curator insight, July 20, 2014 6:17 PM

Great tips.  I like the one on Networking...Who is better placed to talk about your business than you?

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F-U-N-D-E-D: Startups for seniors raise cash to give grandpa options - CNET

F-U-N-D-E-D: Startups for seniors raise cash to give grandpa options - CNET | baby boomer entrepreneurs | Scoop.it
The famously youth-focused tech industry has written big checks recently to companies built around the problems of aging.
Angela Heath's insight:

Startups aren't just for the millennials anymore, its for the seniors, and baby boomers too.

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9 Lessons All Startups Need to Heed

9 Lessons All Startups Need to Heed | baby boomer entrepreneurs | Scoop.it

"I can’t tell you how to start your startup, but I will share some pieces of advice which I think could help you along the way to avoid the most common pitfalls of running one."


Via Daniel Watson
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Daniel Watson's curator insight, June 25, 7:46 PM


Those that work for many years in the field of assisting business owners to establish their businesses and then help them to firstly survive and then thrive, are well placed to see commonality in the errors made by startup founders that stop them from succeeding. A few such consultants willingly share their knowledge in this area and when they do it is worth taking note. You will not go far wrong if you take heed of the advice given here.

SENAME Interactive's curator insight, June 26, 1:08 AM

Startups is like a roller coaster ride, but these tips help to avoid common pitfalls. 

Michael Ravensbergen's curator insight, June 27, 3:25 PM

Growth is alway a team effort!!

 

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Tips for Marketing Your Home Business Online

So you’ve started your own home business. Congratulations! Becoming an entrepreneur is an exciting moment, whether you’re a stay at home parent looking to make a little extra money, a twe…
Angela Heath's insight:

Home businesses learn how to market without breaking the bank.

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Weekly Top 10: Managing your business’ online reputation is crucial

Weekly Top 10: Managing your business’  online reputation is crucial | baby boomer entrepreneurs | Scoop.it
A business that proactively manages its online reputation will foster long-lasting relationships with its customers.  Cox Business engages with over 150,000 business owners and decision makers each month via CoxBlue.com and via Twitter and Linkedin, where Cox Business engages with 50,000 followers on each platform.  
Angela Heath's insight:

The Internet is a huge business directory.  Increasingly, customers are using it to find you and find out about you. That's why its important to respond to negative reviews and try to right wrongs in customer service.  Learn more tips in this article.

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Who says business and pleasure don’t mix? Not these family business owners

Who says business and pleasure don’t mix? Not these family business owners | baby boomer entrepreneurs | Scoop.it
Running a family-owned business has rewards — and also challenges — unique to businesses owned by members of the same
Angela Heath's insight:

"Family businesses are great when you place both family members and non-family members in the jobs they have the talent to handle — and not just creating employment for their relatives."

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How to use customer profiling to reduce online credit card fraud - Securepay

How to use customer profiling to reduce online credit card fraud - Securepay | baby boomer entrepreneurs | Scoop.it
Angela Heath's insight:

Have you ever had your credit card company contact you and say,"We just want to verify you charged thousands of dollars in jewelry from XXX store?"  Well, I have.  The transaction was cancelled at the register.  Profiling works and will become increasingly important as fraud mushrooms. Check it out:

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Small Business Boot Camp: 10 Online Business Laws and Nuances to Address for Ecommerce Success

Small Business Boot Camp: 10 Online Business Laws and Nuances to Address for Ecommerce Success | baby boomer entrepreneurs | Scoop.it
This is the fourth installment of the #SellMore Small Business Boot Camp series. In previous parts, we discussed how to find a product niche, how to source your products and how to evaluate your idea…
Angela Heath's insight:

This is a must-read article for people starting businesses online. In fact, it is a great quick refresher for veterans too.  The last thing we want to do is unknowingly break a law.

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How To Double Productivity And Take Control

How To Double Productivity And Take Control | baby boomer entrepreneurs | Scoop.it

Via Daniel Watson
Angela Heath's insight:

Love the concept of planning by roles. It results in purposeful planning rather than reactive planning. When you do what matters most, you will almost certainly find increased joy, happiness, and satisfaction

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Jean-Guy Frenette's curator insight, February 6, 3:09 PM

PDGMan

wimi-teamwork.com's curator insight, February 16, 6:39 AM

This article makes a bold boast -- to take control of your life and double your productivity. Does it meet these claims?

Treffn's curator insight, March 24, 4:32 AM

Treffn simple frees time to make one meeting more a day. How much worth is this for you? http://treffn.com/beta

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Top 10 Business Predictions for 2015

Top 10 Business Predictions for 2015 | baby boomer entrepreneurs | Scoop.it
2015 is poised to be an exciting year for business. There are so many changes on the horizon, and if you heed my predictions, you can gain an advantage over your competition. (For those who would like proof of past punditry, you can reference my 2014 digital trends here.) Here are [...]
Angela Heath's insight:

A marriage between online and offline business will continue to be a huge trend in 2015. Social media advertising, the importance of video and user experience will continue to be mega important.

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8 Tips for Doing Business Online in China

8 Tips for Doing Business Online in China | baby boomer entrepreneurs | Scoop.it
A tantalizingly vast market lays behind an Internet firewall foreign businesses can't hope to climb without local help.
Angela Heath's insight:

China is an increasing open market.  However, you must understand how the digital world operates as well as the customs in order to succeed.  Excellent read.

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Employees: Are they assets or liabilities?

Employees: Are they assets or liabilities? | baby boomer entrepreneurs | Scoop.it
In my last two columns, I argued that what businesses say about safety and ethics is different compared to what they do regarding these vital programs.
Angela Heath's insight:

According to a Wall Street Journal survey almost 33 percent of 848 small-business owners said they had job openings in June 2014.  If you are in this same situation....ask yourself, do your really want an employee or not.

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3 Tips for Creative Leaders to Successfully Tackle Daily Business

3 Tips for Creative Leaders to Successfully Tackle Daily Business | baby boomer entrepreneurs | Scoop.it
While it's wonderful to dream up big-picture ideas, strike a balance between the long-term and day-to-day aspects of your startup.
Angela Heath's insight:

For creative leaders like me, learning this basic daily skills will help a lot. CHECK IT OUT.

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How to Pick the Best Online Advertising Channel for Your Business

How to Pick the Best Online Advertising Channel for Your Business | baby boomer entrepreneurs | Scoop.it
A law office needs to target its market differently than a business selling stuffed animals.
Angela Heath's insight:

This quick read is well worth it.  It helps you decide which platforms to use for your goals.  Take a look...

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4 Tips to Successful Small Business Storytelling

4 Tips to Successful Small Business Storytelling | baby boomer entrepreneurs | Scoop.it
By incorporating storytelling into their content marketing strategy effectively, companies are able to enhance revenue as well as brand loyalty...

Via Daniel Watson
Angela Heath's insight:

One of the most powerful tools in your trick bag is creating a powerful story about your business -- how you got started, how you source your materials, family tragedies and triumphs.....they all matter to your customer.

 

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Cheryl Engstrom's curator insight, June 25, 12:53 PM

Social media is nothing without a great story to tell. My favorite part of helping clients is telling their story. Good article

Ayu Dita's curator insight, June 30, 3:05 PM

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Luigina Sgarro's curator insight, July 2, 2:30 PM

Le solite storie? No, storie.

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Home Based Business Top 100 - Small Business Opportunities

Home Based Business Top 100 - Small Business Opportunities | baby boomer entrepreneurs | Scoop.it
Home Based Business Top 100. Our annual listing of top 100 home based business ideas for your to start now. Lowcost, start at home business ideas.
Angela Heath's insight:

Want to make money with no experience.  This article is full with interesting business ideas. 

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Average Baby Boomer Has Had ?? Jobs Over Their Career

Average Baby Boomer Has Had ?? Jobs Over Their Career | baby boomer entrepreneurs | Scoop.it
While most of those job changes took place in their 20s, people were still switching jobs later in life, according to new research. Answer our survey: How many jobs have YOU had?
Angela Heath's insight:

Baby Boomer, how many jobs have you had?

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Fashion-forward student launches clothing business online

Fashion-forward student launches clothing business online | baby boomer entrepreneurs | Scoop.it
A Chico State junior plans to make it big in the fashion world by selling stylish and affordable clothes for women.
Angela Heath's insight:

I love this article...its a quick read but reminds us of how the internet has leveled the business field. We can operate successful businesses with persistence and a great product or service.

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Why teens are leaving Facebook: It’s ‘meaningless’

Why teens are leaving Facebook: It’s ‘meaningless’ | baby boomer entrepreneurs | Scoop.it
A 16-year-old teensplains the great Facebook exodus
Angela Heath's insight:

If your business is targeting youth...don't waste your money promoting on FB,  Instagram, snapchat and twitter would be more fruitful. If you are targeting boomers, rock on.

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Selling without stores: Online sales help startups establish retail business

Selling without stores: Online sales help startups establish retail business | baby boomer entrepreneurs | Scoop.it
In an age when many consumers are reaching for their cell phones rather than their car keys to shop, the traditional retail storefront has become less appealing to many young entrepreneurs. Instead, they are embracing the age of social media and digital marketing to meet their customers online where it's free to test their new concepts and products.
Angela Heath's insight:

Brick and mortar can wipe out your entire retirement account.  I always suggest that my client test their business concept online.  It's relatively easy and definitely cost effective.  Check out her story.

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10 easy ways to ask for online business reviews - Orlando Business Journal

10 easy ways to ask for online business reviews - Orlando Business Journal | baby boomer entrepreneurs | Scoop.it
There are a variety of ways to solicit for online reviews, including simply calling some of your favorite customers and asking if they would mind writing you a review.
Angela Heath's insight:

Online reviews are very important and can make or break your reputation.  Great, simple tips to explore.

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How search advertising helps companies promote business online - Market Realist

How search advertising helps companies promote business online - Market Realist | baby boomer entrepreneurs | Scoop.it
Search advertising includes getting traffic through unpaid organic search or free listings and buying traffic through paid search listings.
Angela Heath's insight:

Search advertising is definitely and must do for 2015 forward. Learn more...

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Denver's economic growth rate is highest in nation in Q3 (Slideshow)

Denver's economic growth rate is highest in nation in Q3 (Slideshow) | baby boomer entrepreneurs | Scoop.it
The economic output of metro Denver grew more than any other city in the nation in the third quarter, according to a new report from Brookings Mountain West.

Via Marty Koenig
Angela Heath's insight:

Anyone interested in opening a business in Denver?  Good choice. Denver is  "registered the fastest output growth in both the region and the country in the third quarter."

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Aging Baby Boomer Population Is Providing New Opportunities For Jobs | CBS Local - Yahoo Screen

Angela Heath's insight:

Fellow boomers, keep in mind serving our own cohort has great possibilities.

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WASHINGTON: Economists forecast fast growth in 2015 | Business | Rock Hill Herald Online

WASHINGTON: Economists forecast fast growth in 2015 | Business | Rock Hill Herald Online | baby boomer entrepreneurs | Scoop.it
The U.S. economy, helped by a stronger job market and falling oil prices, should enjoy the fastest economic growth in a decade next year, according to a panel of top business economists.
Angela Heath's insight:

Good news.  The economy is improving and predicted to continue improving.  Get ready for record increase.

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Be an opportunity maker

Be an opportunity maker | baby boomer entrepreneurs | Scoop.it
We all want to use our talents to create something meaningful with our lives. But how to get started? (And ... what if you're shy?) Writer Kare Anderson shares her own story of chronic shyness, and how she opened up her world by helping other people use their own talents and passions.
Angela Heath's insight:

Let's talk about US...with and for others is the key.  Great motivation.

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