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Six case studies that prove the power of content marketing

Six case studies that prove the power of content marketing | baby boomer entrepreneurs | Scoop.it

In October 2012 Econsultancy ran a survey which found that 90% of brands felt that content marketing would become more important over the following 12 months.

 

One year on it is hard to argue against the fact that content marketing is now among the most important trends in digital. However when we published the Content Marketing Survey Report with Outbrain, just 38% of respondents had a defined strategy in place. That is likely to have changed by now, however just to add more weight to the argument in favour of this discipline I have rounded up six case studies from various brands that have seen real results from content marketing....


Via Jeff Domansky
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Content is King!

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Jeff Domansky's curator insight, November 23, 2013 2:14 AM

6 really valuable case studies prove the value content marketing in real terms. Recommended reading. 9/10

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How search advertising helps companies promote business online - Market Realist

How search advertising helps companies promote business online - Market Realist | baby boomer entrepreneurs | Scoop.it
Search advertising includes getting traffic through unpaid organic search or free listings and buying traffic through paid search listings.
Angela Heath's insight:

Search advertising is definitely and must do for 2015 forward. Learn more...

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Denver's economic growth rate is highest in nation in Q3 (Slideshow)

Denver's economic growth rate is highest in nation in Q3 (Slideshow) | baby boomer entrepreneurs | Scoop.it
The economic output of metro Denver grew more than any other city in the nation in the third quarter, according to a new report from Brookings Mountain West.

Via Marty Koenig
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Anyone interested in opening a business in Denver?  Good choice. Denver is  "registered the fastest output growth in both the region and the country in the third quarter."

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Aging Baby Boomer Population Is Providing New Opportunities For Jobs | CBS Local - Yahoo Screen

Angela Heath's insight:

Fellow boomers, keep in mind serving our own cohort has great possibilities.

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WASHINGTON: Economists forecast fast growth in 2015 | Business | Rock Hill Herald Online

WASHINGTON: Economists forecast fast growth in 2015 | Business | Rock Hill Herald Online | baby boomer entrepreneurs | Scoop.it
The U.S. economy, helped by a stronger job market and falling oil prices, should enjoy the fastest economic growth in a decade next year, according to a panel of top business economists.
Angela Heath's insight:

Good news.  The economy is improving and predicted to continue improving.  Get ready for record increase.

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Be an opportunity maker

Be an opportunity maker | baby boomer entrepreneurs | Scoop.it
We all want to use our talents to create something meaningful with our lives. But how to get started? (And ... what if you're shy?) Writer Kare Anderson shares her own story of chronic shyness, and how she opened up her world by helping other people use their own talents and passions.
Angela Heath's insight:

Let's talk about US...with and for others is the key.  Great motivation.

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More older Americans starting their own businesses to supplement incomes, pursue passion projects

More older Americans starting their own businesses to supplement incomes, pursue passion projects | baby boomer entrepreneurs | Scoop.it
At “52 years young,” Pattie Hayes considers herself a well-seasoned professional in the elder-care industry.
With the youngest of
Angela Heath's insight:

Why are Boomers starting businesses?  There are a number of reasons -- we are wise enough to know our skill set, insightful enough to know the market, bold enough to pursue our passions and, some simply need the money to supplement retirement.  Read more.

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Customer service as important in online interaction: Survey

Customer service as important in online interaction: Survey | baby boomer entrepreneurs | Scoop.it
With the number of people shopping online increasing exponentially, having a customer-focused online presence has become an imperative for companies, the results of a survey by American Express, 2014 global customer service barometer, show.According
Angela Heath's insight:

Hi touch is still very important in this digital age. Nothing frustrates customers more than not being able to speak with a REAL person for a complicated issue.  Personally, spending 30 minutes or more online looking for answers is not my idea of a good afternoon.  Connect me with an AMERICAN customer service rep!!

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Online start-ups gaining traction - Business News | The Star Online

KUALA LUMPUR: Several online start-ups are proving the feasibility of their business models, which have been gaining traction within their first year in business.
Angela Heath's insight:

Interesting article misses a very important point....baby boomers are starting online businesses in record numbers.  It's a way to avoid cashing out their retirement funds to test business ideas.  I am writing a book to help baby boomers do just that.

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Angela Heath's curator insight, October 28, 2014 7:58 PM

Interesting article misses a very important point....baby boomers are starting online businesses in record numbers.  It's a way to avoid cashing out their retirement funds to test business ideas.  I am writing a book to help baby boomers do just that.

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Take steps to protect your firm from online fraud | Rochester Business Journal New York business news and information

If you own or operate the finances of a business, you need to be aware of fraud trends and how to protect your assets.
Angela Heath's insight:

Your bank can assist you with some helpful tips to avoid online fraud.  However, there are steps you should take on your own.  Learn what.....:

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Advertisement | InsuranceNewsNet

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Great news.  Now just by entering a zip code, business owners can find rates and coverage plans. Find out how. 

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Millennial or a Baby Boomer? These 2 Online Retailers Define the Difference

Millennial or a Baby Boomer? These 2 Online Retailers Define the Difference | baby boomer entrepreneurs | Scoop.it
Age isn't the only deciding factor in determining what generation you fall into. - Rich Duprey - Consumer Goods
Angela Heath's insight:

Something more to learn about the generations and how that might be helpful to retailers.

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When Yelp Attacks – How To Defend Your Business Online (Infographic)

When Yelp Attacks – How To Defend Your Business Online (Infographic) | baby boomer entrepreneurs | Scoop.it
If you own a business you know how important user reviews are. Yelp user will visit the site when they intend to buy a product or a service. They will make their purchase decisions only after they’…
Angela Heath's insight:

Great information. Good ratings on Yelp can increase revenue up to ten percent. Take good care of your Yelp reputation.

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Step-by-Step Guide to Facebook Ads by Vertical Measures

Step-by-Step Guide to Facebook Ads by Vertical Measures | baby boomer entrepreneurs | Scoop.it
Facebook Promotion has quickly become one of the most effective marketing channels. Getting started is easy with this step-by-step, screenshot-heavy guide!
Angela Heath's insight:

Inexpensive and very effective -- targeting is very important

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Angela Heath's curator insight, October 10, 2014 6:07 PM

This one of the least expensive promotion you can ever do.  YES, I know from experience it can be effective.  Just make sure you pinpoint your demographics precisely.

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Top 10 Business Predictions for 2015

Top 10 Business Predictions for 2015 | baby boomer entrepreneurs | Scoop.it
2015 is poised to be an exciting year for business. There are so many changes on the horizon, and if you heed my predictions, you can gain an advantage over your competition. (For those who would like proof of past punditry, you can reference my 2014 digital trends here.) Here are [...]
Angela Heath's insight:

A marriage between online and offline business will continue to be a huge trend in 2015. Social media advertising, the importance of video and user experience will continue to be mega important.

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8 Tips for Doing Business Online in China

8 Tips for Doing Business Online in China | baby boomer entrepreneurs | Scoop.it
A tantalizingly vast market lays behind an Internet firewall foreign businesses can't hope to climb without local help.
Angela Heath's insight:

China is an increasing open market.  However, you must understand how the digital world operates as well as the customs in order to succeed.  Excellent read.

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Employees: Are they assets or liabilities?

Employees: Are they assets or liabilities? | baby boomer entrepreneurs | Scoop.it
In my last two columns, I argued that what businesses say about safety and ethics is different compared to what they do regarding these vital programs.
Angela Heath's insight:

According to a Wall Street Journal survey almost 33 percent of 848 small-business owners said they had job openings in June 2014.  If you are in this same situation....ask yourself, do your really want an employee or not.

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3 Tips for Creative Leaders to Successfully Tackle Daily Business

3 Tips for Creative Leaders to Successfully Tackle Daily Business | baby boomer entrepreneurs | Scoop.it
While it's wonderful to dream up big-picture ideas, strike a balance between the long-term and day-to-day aspects of your startup.
Angela Heath's insight:

For creative leaders like me, learning this basic daily skills will help a lot. CHECK IT OUT.

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How to Pick the Best Online Advertising Channel for Your Business

How to Pick the Best Online Advertising Channel for Your Business | baby boomer entrepreneurs | Scoop.it
A law office needs to target its market differently than a business selling stuffed animals.
Angela Heath's insight:

This quick read is well worth it.  It helps you decide which platforms to use for your goals.  Take a look...

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6 Top Impacts On Home-based Business Success

6 Top Impacts On Home-based Business Success | baby boomer entrepreneurs | Scoop.it
HOME is headquarters for growing numbers of businesses as individuals and families turn to entrepreneurial ventures to subsidize or replace traditional work income. PJ Wade asks whether this special location gets the attention it deserves and shares real-estate insight into home-based business success.
Angela Heath's insight:

Fascinating article that applies to online businesses operated from hom. Location, location, location and home design are vital influences on the success.  Learn the 6 TOP IMPACTS ON HOME-BASED BUSINESS SUCCESS.

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Angela Heath's curator insight, November 11, 2014 11:07 AM

Fascinating article that applies to online businesses operated from hom. Location, location, location and home design are vital influences on the success.  Learn the 6 TOP IMPACTS ON HOME-BASED BUSINESS SUCCESS.

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9 Web Design Essentials For Marketing Your Business Online

9 Web Design Essentials For Marketing Your Business Online | baby boomer entrepreneurs | Scoop.it
If a new website is on the horizon for your business, you may be surprised to learn that that web design and online marketing have changed dramatically over the past couple of years. Today’s web de…
Angela Heath's insight:
The features listed in this article will help reach your customers online more effectively.   A well planned website is very important.  Learn about what's best practice. 
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How to Write a Killer Business Plan

How to Write a Killer Business Plan | baby boomer entrepreneurs | Scoop.it

A simple diagram that represents quite a bit of work.  However, it's worth it...


Via Daniel Watson
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Miklos Szilagyi's curator insight, October 28, 2014 4:42 AM

And this good and short reminder how to put together a pretty good business plan? 5 minutes to read it...:-))) it is the business plan factory time, I know, I've done it, I've coordinated it for 20 years...:-)))

Sieg Holle's curator insight, November 1, 2014 9:13 AM

No plan no results? Govern chaos

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Using Social Media & Your Laptop To Build An Online Business

Using Social Media & Your Laptop To Build An Online Business | baby boomer entrepreneurs | Scoop.it
Our writer read "The Gatekeepers are Gone" that talks about the grind that precedes business success. It's an inspiration to aspiring business owners.
Angela Heath's insight:

Great, quick article for persons interested in building an online business with nothing.

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Skills Gap Remains A Concern Among Private Companies As Employment Outlook Creeps Up

Skills Gap Remains A Concern Among Private Companies As Employment Outlook Creeps Up | baby boomer entrepreneurs | Scoop.it
Employers are definitely looking to hire, but their hiring will be restrained in two ways.
Angela Heath's insight:

Hiring great talent may be challenging in the future.  Find out what we can expect for talent and skills....

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» The Power of Online Marketing: How One Broker Builds Business…and Celebrity Status

» The Power of Online Marketing: How One Broker Builds Business…and Celebrity Status | baby boomer entrepreneurs | Scoop.it
» The Power of Online Marketing: How One Broker Builds Business…and Celebrity Status
Angela Heath's insight:

Great article that shows how the right online resource can help you go from "0" to "profitable."  Find the right platform for your company.

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GoDaddy and Spree Commerce Partner for Launch of GoDaddy Online Store | Business Wire

GoDaddy and Spree Commerce Partner for Launch of GoDaddy Online Store | Business Wire | baby boomer entrepreneurs | Scoop.it
GoDaddy, the world’s largest technology provider dedicated to small businesses, and Spree Commerce, the company powering the technology behind t
Angela Heath's insight:

EXCITING news for small businesses launching into ecommerce.

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