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Influence Marketing In 2013 [INFOGRAPHIC]

Influence Marketing In 2013 [INFOGRAPHIC] | baby boomer entrepreneurs | Scoop.it
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...

Via Brian Yanish - MarketingHits.com, Jose Maria Hernandez Montes, Ariane Bourgeois, Martin (Marty) Smith
Angela Heath's insight:

Here is a great tool for us to evaluate thought leadership.

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Sahil's curator insight, August 12, 2013 8:38 PM

Great infographic highlighting the growing importance of social media in marketing today.

Duncan Robertson's comment, August 12, 2013 9:28 PM
Social media has a huge impact on companies' marketing seem now a days. Facebook and twitter alone can reach millions of people over various locations abroad.
Stephen Pitcher's curator insight, April 21, 2014 3:38 AM

This is a amazing! This could be 'the answer', what do you think?

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Alameda gym caters to baby boomers

Alameda gym caters to baby boomers | baby boomer entrepreneurs | Scoop.it
Alameda gym caters to baby boomers
Angela Heath's insight:
Gyms that target baby boomers? Yep.  This concept has a ton of potential.  Baby boomers are the most health conscious of all generations.  Many feel embarrassed working out next to the 20 year old stud who can rapid-fire off 20  push ups with one arm and  no strain.  Boomers want to remain youthful and will do everything to perpetuate that vision. I think this is a great business venture for trainers and health coaches.
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Increase Your Conversions -15 Point Landing Page Audit

Increase Your Conversions -15 Point Landing Page Audit | baby boomer entrepreneurs | Scoop.it
When we evaluate a landing page at DigitalMarketer we evaluate 15 major elements on the page. Click here audit your landing page with our 15-Point tool.

Via Daniel Watson
Angela Heath's insight:
Your landing page is Uber important if you want to sale online.  It convinces your visitors to stop, read, engage and purchase.  Here are some great tips you can implement.
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Daniel Watson's curator insight, February 2, 10:56 PM

 

A good landing page is critical to success in the online marketing world, but many landing pages fail to deliver the level of conversions, required by the website owners. Tools are now available to help you to assess the effectiveness of your landing pages and point you towards areas requiring improvement. This comprehensive article, is well worth a read if you believe your landing pages are not converting to the level needed, to justify your online marketing budget.

Website Designing Company in Delhi's comment, February 4, 5:21 AM
http://www.scoop.it/t/web-design-494/p/4074863812/2017/02/04/ui-designing-tips-for-developers
Website Designing Company in Delhi's curator insight, February 4, 5:21 AM
Nice Scoop
 
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How to Make $ While Looking for a Job - Part 1

Unemployed or just need more cash at the end of the month? Angela Heath shows you how to make more money using what your already know.
Angela Heath's insight:
This series teaches underemployment and underpaid baby boomers how to make money using what they already know.
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How To Start A Tutoring Business | StartupJungle

How To Start A Tutoring Business | StartupJungle | baby boomer entrepreneurs | Scoop.it
Want to know how to start a tutoring business? Click here for proven methods from the best tutoring busines
Angela Heath's insight:
Tutoring is a great business for baby boomers. Check out the great tips.
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If Tech Is Hot, Is Everything Else Not?

If Tech Is Hot, Is Everything Else Not? | baby boomer entrepreneurs | Scoop.it
I am the proud founder of an early-stage startup. Now, before you get all excited thinking billion-dollar valuation, ground-breaking new app or a hot
Angela Heath's insight:
Although this is not a baby boomer business, I am sharing this to make a point.  This young business owner found a problem that people in his/her generation were facing and provided a convenient solution. Baby strollers and car seat get filthy and germy.  What a wonderful solution.
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10 Free Marketing Tools for Entrepreneurs

10 Free Marketing Tools for Entrepreneurs | baby boomer entrepreneurs | Scoop.it

Grow your business with these phenomenal, free marketing tools.


Via Daniel Watson
Angela Heath's insight:
Free business tools are good.  However, don't eat the whole elephant at one time. Avoid getting overwhelmed.  Decide which tools are best for your target market and focus on these for 4-6 months, then move on to other tools if you think it is necessary. Every shine new app is not made your industry, your market or your business.
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Daniel Watson's curator insight, August 8, 2016 2:08 AM

 

Most business owners will have considered marketing their products and services online, and some have done so and obtained great results, but others have held back for a variety of reasons including perceived difficulty and the cost of the resources needed. If you are one of the latter group, you might be surprised to discover that there are now a number of free and easy to use online marketing tools, available to make the job easier and cost effective. This article highlights ten of the best of such tools, most being well know, but several not so well known, but none the less should prove useful.

donhornsby's curator insight, August 8, 2016 9:12 AM
A great list of tools that you can use for free...or mostly free. If you are starting out, please take the time to look at these. If you need help in using them....let me know!
joannebur138's curator insight, August 8, 2016 1:57 PM
Too many tools these days, it's overwhelming.
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Don't neglect the baby boomer consumer

Don't neglect the baby boomer consumer | baby boomer entrepreneurs | Scoop.it
Monday, July 11, 2016 | 2 a.m. - By 2050, the number of Americans over age 65 will have doubled from what it was in 2012, to more than 83 million. Older customer
Angela Heath's insight:
"Marketing to this group would take a much different approach than the current trend toward communicating with millennials.” Business owners “have to strive to touch them on a more personal level and not communicate only via an iPhone or tablet screen. ... This will be the last or next-to-last generation that will expect face-to-face, one-on-one customer service.”
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How to Build a Business When You Can't Quit Your Job

How to Build a Business When You Can't Quit Your Job | baby boomer entrepreneurs | Scoop.it
Starting a business is scary, and quitting a job that pays the bills is risky. Here's advice on how to mitigate the risk.
Angela Heath's insight:
Good insights to start your business while you still have a job. 
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4 Things I Learned After Retooling to Work 4 Days Each Week

4 Things I Learned After Retooling to Work 4 Days Each Week | baby boomer entrepreneurs | Scoop.it
'Some weeks, I make just as much as I used to, if not more', this contributor says.
Angela Heath's insight:
When working less is more.
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Hamster Wheel Standing Desk

Hamster Wheel Standing Desk | baby boomer entrepreneurs | Scoop.it
You are not reaching your current productivity potential. Numerous esteemed experts agree that standing is better than sitting and that walking is better than standing. Despite this, your workplace only provides inhumane chairs and stagnant standing desks for you to use while you struggle to get through a workday full of distractions and bodily pains.Rise up, sedentary sentients, and unleash that untapped potential within by marching endlessly towards a brilliant future of focused work. Step forward into a world of infinite potential, bounded only by the smooth arcs of a wheel. Step forward into the Hamster Wheel Standing Desk that will usher in a new era of unprecedented productivity.This project is a collaboration at Pier 9 between Artist-in-Residence RobbGodshaw and artist Will Doenlen. Thanks to Vanessa Sigurdson, Gabe Patin, Oliver Kreitman, and Bilal Ghalib for helping out in the wee hours of the morning!
Angela Heath's insight:
What a clever guy.  Built in 24 hours.  Find a problem and solve it.
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The Baby Boomer Effect: Florida's Recent Housing Market Success

The Baby Boomer Effect: Florida's Recent Housing Market Success | baby boomer entrepreneurs | Scoop.it
RENO, NV--(Marketwired - June 06, 2016) - Clear Capital's® Home Data Index (HDI) Market Report releases recent and granular data each month. The HDI Market Report provides insights into housing price trends and other leading indices for the real estate market at the national and local levels.​Florida's markets continu
Angela Heath's insight:
Baby boomers are fueling the housing market in FL.
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Angela Heath's curator insight, June 9, 2016 9:35 AM
Baby boomers are impacting another market big time -- housing.  All related industries will prosper.
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25 Facebook Marketing Tips to Grow Your Business

25 Facebook Marketing Tips to Grow Your Business | baby boomer entrepreneurs | Scoop.it

Discover everything you need to know to about Facebook marketing -- from how to create a business Page to how to use Facebook Insights.


Via Daniel Watson
Angela Heath's insight:
Facebook marketing is a must today.  The platform provides such rich data.  Finding your target audience, in most instances, should be a breeze.  Check out these great tips. 
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donhornsby's curator insight, June 3, 2016 9:42 AM
(From the article) : If you want your business' content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page -- to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) -- you need to optimize your Facebook presence.
Jeff Domansky's curator insight, June 3, 2016 11:16 AM

Practical Facebook marketing tips.

Everett Bowes's curator insight, June 5, 2016 10:22 AM
Great tips!!
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Boost Your Productivity with These 7 Apps

Boost Your Productivity with These 7 Apps | baby boomer entrepreneurs | Scoop.it
Who doesn't want to boost productivity in their business and their lives? We've got a list of 7 apps to help you do just that.
Angela Heath's insight:
These are some cool apps to help you stay focused and on-task. Check it out!
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Will Baby Boomers Save QSRs? | NACS Online – Media – News Archive

Will Baby Boomers Save QSRs? | NACS Online – Media – News Archive | baby boomer entrepreneurs | Scoop.it

The over-50 demographic has buying power to spare, and could revitalize the fast-food industry.
Angela Heath's insight:
Fascinating.  I never thought of boomers impact on the fast food industry.  But, the experts believe we will spur growth  for fast foods and convenience stores.
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22 Free Google Products for Small Business Owners

22 Free Google Products for Small Business Owners | baby boomer entrepreneurs | Scoop.it

For e-commerce entrepreneurs and small business owners, Google has attractive, free tools for nearly every aspect of online productivity. Here is a list of free online products from Google. 


Via Daniel Watson
Angela Heath's insight:
This is a excellent article to help you manage your business.  The great news is that its all free!
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Daniel Watson's curator insight, October 10, 2016 10:37 PM

 

All business owners, and especially those involved in a startup venture, can benefit from tools that are designed to improve personal productivity.  If these tools are available online, and are provided at no cost, they are a godsend that business owners everywhere should be utilising in their day to day activities. The tools available in this list are provided by Google and there is something here for everyone (I like the cloud print tool in particular).

Walter Gassenferth's curator insight, October 11, 2016 7:06 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
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5 Ways to Effectively Market to Baby Boomers

5 Ways to Effectively Market to Baby Boomers | baby boomer entrepreneurs | Scoop.it
With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
Angela Heath's insight:
Unfortunately this article seems to be written about the older baby boomer generation.  Many of the generalities don't apply across the board.  However, it does provide some insights that can be valuable to people targeting boomers.
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Leaders seek desire to explore

Leaders seek desire to explore | baby boomer entrepreneurs | Scoop.it
If I showed you two seeds and asked you which one is a plant and which one is a weed the only way you would be able to tell is to plant them and see what blooms.
Angela Heath's insight:
I am a huge believer in rapid prototyping. Getting the idea, testing it quickly and cheaply, adjusting and selling. That's the process I teach today.
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Understanding Three Key Motivators For Boomer Travel

Understanding Three Key Motivators For Boomer Travel | baby boomer entrepreneurs | Scoop.it
Understanding Three Key Motivators For Boomer Travel - 08/11/2016
Angela Heath's insight:
Can you support the travel industry?  If so, check out these quick tips on how you can serve the baby boomer population.
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What Millennials Entrepreneurs Can Teach Us About Success

What Millennials Entrepreneurs Can Teach Us About Success | baby boomer entrepreneurs | Scoop.it
Millennials are made for entrepreneurship. They are the generation that can teach us about dreaming big, doing good, and making your own rules.
Angela Heath's insight:
Check out how boomers can learn from millennials.  Pretty interesting.
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Women take more risks than you think — which makes them a better investment

Women take more risks than you think — which makes them a better investment | baby boomer entrepreneurs | Scoop.it
Among unconscious biases we hold, the one that men prefer to take more risks than women has a profound effect on which entrepreneurs get funding for start-up ideas.
Angela Heath's insight:
Fascinating! Women entrepreneurs are a greater investment than men?
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Armed Forces’ spouses encouraged to get into business

Armed Forces’ spouses encouraged to get into business | baby boomer entrepreneurs | Scoop.it
Women’s Enterprise Scotland (WES) is nurturing the entrepreneurial spirit of Armed Forces’ spouses and partners with the launch of a pilot Business Creation Project designed to encourage business start up ideas.
Angela Heath's insight:
Scotland is encouraging military spouses to go into business.  What about the US military?
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The Boom In Boomer Entrepreneurs: Why Older Workers Are Finding Entrepreneurial Success ... Or Not

The Boom In Boomer Entrepreneurs: Why Older Workers Are Finding Entrepreneurial Success ... Or Not | baby boomer entrepreneurs | Scoop.it
When you hear the word “entrepreneur,” what image springs to mind? Mark Zuckerberg in his hoodie? The young Steve Jobs in his parents’ garage? The familiar faces of entrepreneurship are those of brilliant young men who are tech-savvy newsmakers.
Angela Heath's insight:
Yes! Mature workers are pursuing entrepreneurship more and more to fulfill a dream, generate income and create a lifestyle of freedom.
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Michael Kennedy's curator insight, July 2, 2016 7:59 AM
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12 Low-Cost Business Ideas for Introverts

12 Low-Cost Business Ideas for Introverts | baby boomer entrepreneurs | Scoop.it
Many introverts excel at running their own startups or being self-employed. Here's a list of low-cost business ideas that maximize on the skills of introversion for under $1,000.
Angela Heath's insight:
Somewhat shy? Here are some great ideas for people who prefer to work alone.  No excuses now.  Get started making money on your own.
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It's never too late: How to start a business as a baby boomer

It's never too late: How to start a business as a baby boomer | baby boomer entrepreneurs | Scoop.it
You don't have to be a tech-savvy millennial to tap into your entrepreneurial spirit. Here are five businesses perfect for baby boomers.
Angela Heath's insight:
As the article states baby boomers its never too late! Start you business now.
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Snapchat Eats the WORLD

Snapchat Eats the WORLD | baby boomer entrepreneurs | Scoop.it

Snapchat V Twitter

To say Snapchat is eating Twitter's lunch may be a vast understatement. Twitter is awash in problems while Snapchat seems to be eating the world. 


Via Martin (Marty) Smith
Angela Heath's insight:
OK baby boomers.  Apparently we need to be into snapchat now.  Oh boy.  I thought that was only for my college-age son!
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