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Rescooped by Angela Heath from Business Improvement
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6 Marketing Tips for Small Business Owners

6 Marketing Tips for Small Business Owners | baby boomer entrepreneurs | Scoop.it

Via Daniel Watson
Angela Heath's insight:

Yes, marketing if important.  Here are some good tips.

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BSN's curator insight, May 16, 2014 4:24 PM

6 Marketing Tips for Small Business Owners.

#smallbusiness #marketing #business

Ravi Bhatia's curator insight, May 17, 2014 5:21 AM

6 Marketing Tips for Small Business Owners

Kim Pearlstein's curator insight, July 20, 2014 6:17 PM

Great tips.  I like the one on Networking...Who is better placed to talk about your business than you?

Rescooped by Angela Heath from Startup Revolution
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"5 Content Marketing Tips Fo SMBs" - A Haiku Deck by Martin Smith

"5 Content Marketing Tips Fo SMBs" - A Haiku Deck by Martin Smith | baby boomer entrepreneurs | Scoop.it
Created with Haiku Deck, the free presentation app for iPad

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 18, 2013 2:57 PM

SMBs need to generated ROI for their time and money. This Haiku Deck shares 5 Top Content Marketing Tips for small to medium sized businesses. 

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Influence Marketing In 2013 [INFOGRAPHIC]

Influence Marketing In 2013 [INFOGRAPHIC] | baby boomer entrepreneurs | Scoop.it
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...

Via Brian Yanish - MarketingHits.com, Jose Maria Hernandez Montes, Ariane Bourgeois, Martin (Marty) Smith
Angela Heath's insight:

Here is a great tool for us to evaluate thought leadership.

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Sahil's curator insight, August 12, 2013 8:38 PM

Great infographic highlighting the growing importance of social media in marketing today.

Duncan Robertson's comment, August 12, 2013 9:28 PM
Social media has a huge impact on companies' marketing seem now a days. Facebook and twitter alone can reach millions of people over various locations abroad.
Stephen Pitcher's curator insight, April 21, 2014 3:38 AM

This is a amazing! This could be 'the answer', what do you think?

Rescooped by Angela Heath from Startup Revolution
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | baby boomer entrepreneurs | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith
Angela Heath's insight:

Content will make a brand.  Content is still king.

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Marco Gabrielli's curator insight, September 15, 2013 6:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 1:14 PM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 1:15 PM
Marco, grazie a lei :-)
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Video Marketing Tips For #Startups

Video Marketing Tips For #Startups | baby boomer entrepreneurs | Scoop.it
We've taken a look at how to add a YouTube subscribe button to your site, and how to customize it to suit your site's style.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 16, 2013 12:26 AM

This post explains HOW to add a YouTube button to a website. The reason tis advice is particularly important for #startups is VIDEO is an important marketing medium for any startup. Startups have something NEW and COOL happening frequently.

CAPTURE those moments and put up a YouTube channel. Now here is the tricky part. Don't JUST put up a YouTube channel. If you know #socialmedia you know your content makes the rich. Rich in traffic, SEO and money.

Only way to make sure your content makes YOU money to is:

1. Drive links back from your social properties.

2. Always THINK about what content should go to THEM vs. YOU.

Your content should be more "Tell the story of US". YouTube content should be about how you fit into the tribe of whatever it is you do. If you are a leader be sure to act like one by NOT claiming to be a leader. Best way to BE a leader online is to curate content across proprietary lines.

Startups take note VIDEO is your medium and be sure to play some videos inside your technical stack in addition to having a YouTube channel Remember to make yourself rich not just Google and Facebook.

IsabelBurton's curator insight, August 19, 2013 11:15 AM

good one... informative

Andrew Earnshaw's curator insight, August 20, 2013 3:49 PM

Must show this to my mate Andy Green @LeagusVideo in #huddersfield, he's been a video evengelist for 18 years.

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Basic Marketing Strategies For Startups

Basic Marketing Strategies For Startups | baby boomer entrepreneurs | Scoop.it
Marketing is one of the most important features in a business. A good marketing strategy makes a business look more appealing and gives it a larger exposure. It gives a jumpstart and makes the owner a better marketer.

Via Martin (Marty) Smith
Angela Heath's insight:

I'd add to this....share with customers what you know about them...without telling them directly -- naturally.  It's important to let your market know you understand and feel their pains.  It's great when you share there pain.

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Martin (Marty) Smith's comment, August 9, 2013 2:42 PM
Thanks Jan :). Marty
Agnipravo Sengupta's comment, August 11, 2013 1:51 AM
Hey Marty, it's so awesome to know that you liked my write-up... Thank you!!