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Rescooped by Angela Heath from Business Improvement
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4 Tips to Successful Small Business Storytelling

4 Tips to Successful Small Business Storytelling | baby boomer entrepreneurs | Scoop.it
By incorporating storytelling into their content marketing strategy effectively, companies are able to enhance revenue as well as brand loyalty...

Via Daniel Watson
Angela Heath's insight:

One of the most powerful tools in your trick bag is creating a powerful story about your business -- how you got started, how you source your materials, family tragedies and triumphs.....they all matter to your customer.

 

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Cheryl Engstrom's curator insight, June 25, 2015 12:53 PM

Social media is nothing without a great story to tell. My favorite part of helping clients is telling their story. Good article

Ayu Dita's curator insight, June 30, 2015 3:05 PM

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Luigina Sgarro's curator insight, July 2, 2015 2:30 PM

Le solite storie? No, storie.

Rescooped by Angela Heath from Startup Revolution
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | baby boomer entrepreneurs | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith
Angela Heath's insight:

Content will make a brand.  Content is still king.

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Marco Gabrielli's curator insight, September 15, 2013 6:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 1:14 PM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 1:15 PM
Marco, grazie a lei :-)