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Current articles or blogs covering social media for B2B companies
Curated by Alena Cloud
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Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century | B2BSocialMediaMarketing | Scoop.it
LinkedIn operates the world's largest professional network on the Internet with more than 313 million members in over 200 countries and territories.
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Top 3 Tips From A LinkedIn Expert

Top 3 Tips From A LinkedIn Expert | B2BSocialMediaMarketing | Scoop.it
I’ve been a user and fan of LinkedIn for several years and am currently enjoying reading The Startup of You by LinkedIn co-Founder Reid Hoffman. Although it has its detractors and plenty of room for improvement, LinkedIn has become perhaps the most widely used business tool since email itself. And [...]
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Why You Must Rethink How You Build Relationships In The 21st Century

Why You Must Rethink How You Build Relationships In The 21st Century | B2BSocialMediaMarketing | Scoop.it
The digitization of relationships has fundamentally changed what it means to build a network in the 21st century. Thriving in this era of confusingly rapid change and information overwhelm means embracing network literacy ; the critical, counterintuitive skill set that helps individuals and businesses systematically build their networks. When I emailed Scott Belsky, [...]

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Barb Lack's curator insight, August 27, 2014 2:48 PM

The key to successful networking is developing wide and deep relationships. This article outlines how to go beyond the traditional transactional nature of networking to build valuable and lasting relationships that enrich your career and life.

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Social Media Influencers or Ambassadors? How to Identify Them

Social Media Influencers or Ambassadors? How to Identify Them | B2BSocialMediaMarketing | Scoop.it
To identify social media influencers and ambassadors, we must first analyze users among the 5 main types of influencers that exist in social media.
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Eleven Essential Components Of A Successful Social Media Strategy | Young Upstarts

Eleven Essential Components Of A Successful Social Media Strategy | Young Upstarts | B2BSocialMediaMarketing | Scoop.it
Author of (Eleven Essential Components Of A Successful Social Media Strategy http://t.co/1DxT4DVj9l)
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B2B Marketing Forum 2013 - WORKSHOPS : Marketing Conferences

B2B Marketing Forum 2013 - WORKSHOPS : Marketing Conferences | B2BSocialMediaMarketing | Scoop.it
Choose smarter. Join MarketingProfs' B2B Marketing Forum a day early for one or two pre-conference workshops. Add one to your registration now. (Will we see you in Boston?
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8 Ways to Improve Your Facebook Engagement | Social Media Examiner

8 Ways to Improve Your Facebook Engagement | Social Media Examiner | B2BSocialMediaMarketing | Scoop.it
Facebook Page Engagement: follow these examples of cool Facebook posts to boost engagement on your Facebook Page.
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Don't Hide Behind a Chief Digital Officer

The digital revolution, spurred by the proliferation of digital touchpoints and changing customer behavior, has firms in a tizzy. Do we need a Chief Digital Officer? Aren't we in a post digital world yet, where the CMO should be the CDO?
Alena Cloud's insight:

Whether your CEO sees the CDO role as essential or not, firms need digital leadership from the entire C-Suite

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Social Media: Don’t be afraid to borrow social media recipes

Social Media: Don’t be afraid to borrow social media recipes | B2BSocialMediaMarketing | Scoop.it
A word often paired with social media is “engagement.” It’s true. Social media is an engaging medium. While this is exciting for many, some brands see this as a barrier to entry, especially smaller businesses or those in business-to-business sectors.
Alena Cloud's insight:
This article has great advice for small businesses that may think that social media is not for them
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Digital Marketing

Digital Marketing | B2BSocialMediaMarketing | Scoop.it
The Top Benefits of Social Media Marketing from Social Media Today #socialmedia #infographic
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B2B Mobile Marketing: 15 Ideas You Can Use Today

B2B Mobile Marketing: 15 Ideas You Can Use Today | B2BSocialMediaMarketing | Scoop.it
Ready to launch a B2B mobile marketing strategy but not sure where to start? Try these 15 tips you can use today.
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Picture This: Instagram Is The Fastest Growing Social Network For Brands With 14% Growth This Quarter

Picture This: Instagram Is The Fastest Growing Social Network For Brands With 14% Growth This Quarter | B2BSocialMediaMarketing | Scoop.it
Since Facebook purchased the filter-friendly photo app Instagram last year, brand adoption has skyrocketed, according to a new study of the top 100 brands by SimplyMeasured. Since purchase last year, the Facebook-owned Instagram has flourished.

Via Barb Lack
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The Problem Social Media Cannot Solve

The Problem Social Media Cannot Solve | B2BSocialMediaMarketing | Scoop.it
In the end, it all comes down to your Web site. Here are some tips on how to hire a developer.
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5 Social Media Growth Hacks for Small Businesses

5 Social Media Growth Hacks for Small Businesses | B2BSocialMediaMarketing | Scoop.it
Four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.
Alena Cloud's insight:

In regard to sharing content:

"Four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group."

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Social

Social | B2BSocialMediaMarketing | Scoop.it
88% of Businesses Think Social Media is Important to Stay Competitive [STUDY]
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Facebook Launches Mobile Ad Network to Run Ads in Others' Apps

After tests that date back to 2012, Facebook has formally launched its in-app mobile ad network, which will use the full suite of targeting options available within the social network itself.
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The Ultimate Guide to Social Media Image Dimensions [Infographic]

The Ultimate Guide to Social Media Image Dimensions [Infographic] | B2BSocialMediaMarketing | Scoop.it
Always make sure your images on social media are the right size by following this infographic.
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Social Media: Get Your #ActTogether

Social Media: Get Your #ActTogether | B2BSocialMediaMarketing | Scoop.it
Becky Wilson
The Social Media Geek

 
Social Media Get Your #ActTogether Workshop
 
7th November 9.30- 12pm 
Phoenix Square

Do you spend too much time faffing on Facebook or twitter? Posting status updates with no real goal in mind?
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In a World of Social Media, Alternatives for Everyone

In a World of Social Media, Alternatives for Everyone | B2BSocialMediaMarketing | Scoop.it
Each social networking platform has a different take on inventive ways of private messaging and creating content with a rich infusion of images and videos. (This chart of prominent social media users is great.
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12 Most Useful Tips For New Google+ Users

12 Most Useful Tips For New Google+ Users | B2BSocialMediaMarketing | Scoop.it
Mathew Hanley delivers on the 12 Most Useful Tips For New Google+ Users.

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The Social Media Manager Grows Up

The Social Media Manager Grows Up | B2BSocialMediaMarketing | Scoop.it
Big brands can no longer afford to hire some recent grad with a lot of friends and a firm grasp on Twitter.
Alena Cloud's insight:

Clearly, it’s not just about sending out promotional tweets anymore. Social media managers must have nimble judgement while carefully monitoring social platforms and delivering on-brand and human customer service and content creation.

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5 Ways to Optimize Lists for Content Marketing

5 Ways to Optimize Lists for Content Marketing | B2BSocialMediaMarketing | Scoop.it
When you spend time creating great content and being useful on the social web (as well as in the real world) it's inevitable that you'll be included on a (5 Ways to Optimize Lists for Content Marketing: When you spend time creating great content...
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How to respond to positive and negative online conversation - Smart Insights Digital Marketing Advice

How to respond to positive and negative online conversation - Smart Insights Digital Marketing Advice | B2BSocialMediaMarketing | Scoop.it
Defining a structured approach for managing your online brand reputation When you are running a social media campaign, or even in your day-to-day monitori. Marketing topic(s):Social media listening. Advice by Guest Expert.
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gyroVoice: Why Persuasive Technology Just Might Redefine Advertising

gyroVoice: Why Persuasive Technology Just Might Redefine Advertising | B2BSocialMediaMarketing | Scoop.it
Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful.
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