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How to curate Facebook and Twitter content in personal and niche networks using Nuzzel

How to curate Facebook and Twitter content in personal and niche networks using Nuzzel | b2bmarketing | Scoop.it
An elegant tool alerts you to popular content in personal and bespoke networks.
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Marketing For Millennials: Your B2B PR Needs Adjusting!

Marketing For Millennials: Your B2B PR Needs Adjusting! | b2bmarketing | Scoop.it
If you're still using the same marketing tools as 10 years ago, you will be left behind! Bodalgo.com's Armin Hierstetter explains.
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The coming era of ‘on-demand’ marketing | McKinsey & Company

The coming era of ‘on-demand’ marketing | McKinsey & Company | b2bmarketing | Scoop.it
Emerging technologies are poised to personalize the consumer experience radically--in real time and almost everywhere. It’s not too early to prepare.
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Making your brand heard: how voice overs increase marketing content's impact.

Making your brand heard: how voice overs increase marketing content's impact. | b2bmarketing | Scoop.it
Making your brand heard: how voice overs increase marketing content's impact.
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Using Slack as a command center for digital marketing — Ably: simply better realtime messaging

Using Slack as a command center for digital marketing — Ably: simply better realtime messaging | b2bmarketing | Scoop.it
Stories from inside a tech startup’s marketing team
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Laura Ramos' Blog

Laura Ramos' Blog | b2bmarketing | Scoop.it
I have a confession to make. I love talking with B2B marketers and clients, but there is one question I get occasionally that really makes me crazy.
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How to Create a Public Relations Plan

How to Create a Public Relations Plan | b2bmarketing | Scoop.it
We often get asked what makes a successful public relations programme? What does it cost? Does my organisation really need it? How long do I need to do it? Can’t I do it myself?
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Why PR practitioners must adopt marketing skills | PR Week

Why PR practitioners must adopt marketing skills | PR Week | b2bmarketing | Scoop.it
Why PR practitioners must adopt marketing skills. From PR Week
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3 miss-truths

3 miss-truths | b2bmarketing | Scoop.it
Hat tip to George O'Connor from Panmure Gordon who posted this today: Ad industry – the three miss-truths Bob Hoffman's talk at Shift 2016. After 22 years of experience with his own ad firm, Mr
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The Independent’s digital-only move signposts future of news (and decline of media relations)

The Independent’s digital-only move signposts future of news (and decline of media relations) | b2bmarketing | Scoop.it
Structural change in the news media from print to digital has taken more than 20 years to play out.
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Tech Startup Day

Tech Startup Day | b2bmarketing | Scoop.it
Tech Startup Day: #1 startups conference in Belgium With over 90 startup supporting organizations , a mix of hands-on workshops, real-life testimonials, plenary keynotes and networking, Tech Startup Day 2016 is the must attend event for tech...
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Kids Company: a communications disaster

Kids Company: a communications disaster | b2bmarketing | Scoop.it
The BBC broadcast a programme last night on the collapse of the Kids Company charity. If you're in the UK you can catch it on iPlayer.
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Broken metrics

Broken metrics | b2bmarketing | Scoop.it
There's no universal metric for public relations but there is a framework you can apply to build a robust approach for any campaign.
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yada: the complete events app

yada: the complete events app | b2bmarketing | Scoop.it
the complete events app
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Meet The Makers: How Connecting And Collaborating Can Help Your Content Strategy -

Meet The Makers: How Connecting And Collaborating Can Help Your Content Strategy - | b2bmarketing | Scoop.it
Taking on projects outside your brand's comfort zone and managing expectations are some of the issues discussed in Meet the Makers No. 3.
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Why it's time to ditch your five-year agency plan

Why it's time to ditch your five-year agency plan | b2bmarketing | Scoop.it
Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore".
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Yada – Create a buzz at all your events events, photo, share, social - AppRater

‘yada | the events app’- create | connect | contribute | combine: yada is..
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San Francisco: How tech tremors are changing the ad industry in the city by the bay

San Francisco: How tech tremors are changing the ad industry in the city by the bay | b2bmarketing | Scoop.it
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4 PITFALLS TO AVOID WHEN HIRING AN INTERN

4 PITFALLS TO AVOID WHEN HIRING AN INTERN | b2bmarketing | Scoop.it
There has been a lot of bad press concerning the use of interns recently - Topshop and Reed were among the high profile companies named and shamed by an internet campaign, reported in the Guardian
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No more Big Bang: Why brands are taking a new approach to launching ‘big idea’ campaigns

Do you recognise the following checklist? Press release Internal desk drop leaflet and PC ‘wobblers’ Overly-complicated sales decks and message houses Homepage banner updates on corporate sites from
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Top 3 PR Technology Trends 2016 | Bullhorn

Top 3 PR Technology Trends 2016 | Bullhorn | b2bmarketing | Scoop.it
To rise above the rest in 2016, top PR firms will explore new areas of software, marketing, and contact management. Learn what's trending in PR technology.
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What the hell is the difference between ad tech and marketing tech?

What the hell is the difference between ad tech and marketing tech? | b2bmarketing | Scoop.it
Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their insights on the conundrum.
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Marketers – to contract, or not to contract?

Marketers – to contract, or not to contract? | b2bmarketing | Scoop.it
There is often a point in many marketing careers when someone seriously considers the idea of becoming a contractor. It might be that you have an excellent track record of successes behind you and
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8 Google Chrome plug-ins for marketing and public relations

8 Google Chrome plug-ins for marketing and public relations | b2bmarketing | Scoop.it
Browser plug-ins for Google Chrome to improve your workflow.
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