A few months prior to Content Marketing World, I ran an online survey to help direct the session I created on Customer Retention. I'm compiling an eBook with insights, but in the meantime, I wanted to discuss B2B marketing priorities.
Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links.
Scott Armstrong's insight:
Very worth reading, this article is a marketing focused analysis of SEO straetgies like authorship, entities, associations, the knowledge graph, and needs based SEO that goes way beyond off-shore link building! And it includes 6 useful tips to make it work for your brand!
"if you do stuff that gets links, rather than doing it for links, you are much more likely to succeed" ... content you’re producing to fulfill a need that your visitors have for knowledge
Statistics on mobile usage and adoption to inform your mobile marketing strategy "Mobile to overtake fixed Internet access by 2014" was the big headline fr. Marketing topic(s):Mobile marketing analytics.
Whether you are creating infographics yourself or working with a designer, these basic principles will help build the basic structures for a clear and clean infographic that will let your content shine!
This is the type of information from Content Crossroads could transform your ROI (return on investment) – is the secret sauce? If we know which content provides the most profit, then why not focus our resources on that? Let’s take a look at what this infographic reveals and then decide:
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.
Scott Armstrong's insight:
Useful analysis of below the fold readership on articles. If Slate can't get readers to engage below the fold, don't expect basic marketing contnet to do it!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.