B2b telemarketing and Social media management update
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5 Likely Reasons Why your Social Media Campaigns are Failing | Business Marketing Singapore

5 Likely Reasons Why your Social Media Campaigns are Failing | Business Marketing Singapore | B2b telemarketing and Social media management update | Scoop.it

The best asset of social networks used for B2B lead generation is that added ability to interact with the target audience in a way that’s not too t

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The best asset of social networks used for B2B lead generation is that added ability to interact with the target audience in a way that’s not too transactional. It’s like seeing businesses step down from their supposed pedestal and reaching out to the people.
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8 Cool Ways to Improve your Sales Calls - Appointment Setting Singapore

8 Cool Ways to Improve your Sales Calls - Appointment Setting Singapore | B2b telemarketing and Social media management update | Scoop.it

Making effective sales calls is as important as acquiring high quality sales leads. To get a prospect to purchase a certain product or service requires a compelling presentation over the phone, one that takes into account these tips from a Forbes article by Tom Hopkins.

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Why an Event Telemarketing Campaign Will Work For Your Business

Why an Event Telemarketing Campaign Will Work For Your Business | B2b telemarketing and Social media management update | Scoop.it
You can't count success having a few figures of listeners. Here are reasons why companies implement event telemarketing for their activities.
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There are different reasons why companies engage in Call-to-Invite Telemarketing Campaigns. Check out a short list of the most common objectives.
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The Checklist every B2B Singaporean Company Needs to Hold Smashing Events

The Checklist every B2B Singaporean Company Needs to Hold Smashing Events | B2b telemarketing and Social media management update | Scoop.it
Preparing for a corporate event entails a lot of investment in terms of time, money and energy. But without a doubt, there’s B2B Singaporean companies are making it their top priority. More than 68% of B2B enterprises worldwide cite events as important and most important. Because of their value in terms of educating and engaging …
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If we are to consider the high amount of resources involved in preparing for events, organizers will have to know the important tools and techniques needed to increase productivity and (consequently) to improve their events’ impact to the bottom line. A checklist often comes in handy as they can help you make sure your marketing campaign has all the right elements in place. Do you have these in your checklist?
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Underperforming Lead Generation? Here are the Suspects - +ADw-/title+AD4APA-html+AD4APA-head+AD4APA-meta http-equiv+AD0AIg-Content-Type+ACI content+AD0AIg-text/html+ADs charset+AD0-UTF-8+ACIAPg +AD...

Underperforming Lead Generation? Here are the Suspects - +ADw-/title+AD4APA-html+AD4APA-head+AD4APA-meta http-equiv+AD0AIg-Content-Type+ACI content+AD0AIg-text/html+ADs charset+AD0-UTF-8+ACIAPg +AD... | B2b telemarketing and Social media management update | Scoop.it
In order for a campaign to succeed, marketers should know how to strategies and analyze reports. Here are some common suspects.
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Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts. Here are the main reasons for a failing lead generation strategy.
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What B2B Marketers MUST know about Honesty - callbox.com.sg - B2B Lead Generation and Appointment Setting

What B2B Marketers MUST know about Honesty - callbox.com.sg - B2B Lead Generation and Appointment Setting | B2b telemarketing and Social media management update | Scoop.it
The most important thing in B2B Marketing? Honesty. What you say is important, but what really matters is you deliver.
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How Social Media Can Influence High-Stakes Business Decisions - CIO

How Social Media Can Influence High-Stakes Business Decisions - CIO | B2b telemarketing and Social media management update | Scoop.it
CIO How Social Media Can Influence High-Stakes Business Decisions CIO In a battle against Southwest Airlines this year for control of two gates at Dallas Love Field airport, Virgin America launched a social media blitz using Twitter, Facebook and...

Via Adam Houlahan
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What Good Can B2B Telemarketing Give to Event Management Companies -

What Good Can B2B Telemarketing Give to Event Management Companies - | B2b telemarketing and Social media management update | Scoop.it
Event management is a tough job. You have to make sure not just to invite intended audience but also ascertain if guests are sanguine to participate.
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How To React In Social Media (Without Jeopardizing Lead Generation) -

How To React In Social Media (Without Jeopardizing Lead Generation) - | B2b telemarketing and Social media management update | Scoop.it
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Waging the battle: Marketing Lessons from Sun Tzu's The Art of War -

Waging the battle: Marketing Lessons from Sun Tzu's The Art of War - | B2b telemarketing and Social media management update | Scoop.it
It’s no longer a novelty to compare warfare to the business. Marketing, just like warfare, is an art bound by principles.
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Study: CMOs at B2B Companies Expected to Increase Social Budgets

Study: CMOs at B2B Companies Expected to Increase Social Budgets | B2b telemarketing and Social media management update | Scoop.it
Study: CMOs at B2B Companies Expected to Increase Social Budgets KoMarketing Associates September 8, 2014: facebook and twitter (1) CMOs at companies that provide a B2B product are projected to put 19.9 percent of their budget toward social media...

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B2B Social Media: Don't Ask if it Works, See if it Fits -

B2B Social Media: Don't Ask if it Works, See if it Fits - | B2b telemarketing and Social media management update | Scoop.it
B2B social media is new to some companies in Singapore. As a newbie, we often ask if it will work but that is a wrong question instead ask if it fits.
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B2B Telemarketing Tips – Keep Your Tongue from Tripping

B2B Telemarketing Tips – Keep Your Tongue from Tripping | B2b telemarketing and Social media management update | Scoop.it
The same hesitation people feel when talking to their crush is the same that can trip up your telemarketer's tongue. Fear doesn't discriminate.

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Matt Ford's curator insight, September 3, 2014 4:52 AM

Don’t think the romance of February is something you can’t relate to as a telemarketer. Take the idea of finally confessing to a crush or at least striking a conversation with them.

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How Measuring Customer Satisfaction can Help Marketing | Business Marketing Singapore

How Measuring Customer Satisfaction can Help Marketing | Business Marketing Singapore | B2b telemarketing and Social media management update | Scoop.it
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What is the best metric for determining the effectiveness of a B2B product or service? Client Heartbeat shows six other reasons why measuring customer satisfaction is important for businesses not only in terms of brand enhancement, but also in terms of creating consistently effective lead generation and appointment setting campaigns.
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Social Media in Singapore: Have you Joined the Bandwagon?

Social Media in Singapore: Have you Joined the Bandwagon? | B2b telemarketing and Social media management update | Scoop.it
Here's how to leverage social media activities to get more appointments from Singapore companies
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Why an Event Telemarketing Campaign Will Work For Your Business

Why an Event Telemarketing Campaign Will Work For Your Business | B2b telemarketing and Social media management update | Scoop.it

You can't count success having a few figures of listeners. Here are reasons why companies implement event telemarketing for their activities.

Villa Smith's insight:
There are different reasons why companies engage in Call-to-Invite Telemarketing Campaigns. Check out a short list of the most common objectives.
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Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies - +ADw-/title+AD4APA-html+AD4APA-head+AD4APA-meta http-equiv+AD0AIg-Content-Type+ACI content+AD0AIg-text/html+ADs c...

Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies - +ADw-/title+AD4APA-html+AD4APA-head+AD4APA-meta http-equiv+AD0AIg-Content-Type+ACI content+AD0AIg-text/html+ADs c... | B2b telemarketing and Social media management update | Scoop.it
How important is lead nurturing in Singapore? Some businesses in Singapore even prioritizes it than lead generation. That's how important it is.
Villa Smith's insight:
For quite a while now, Singapore has seen positive developments in its already prosperous B2B sector. Aside from consumer-centric ecommerce platforms like YuuZoo, B2B superbrands such as SAP have managed to grow at par with global players. Actually, successful companies make a pretty big deal out of a B2B marketing tactic that works better than the hocus-pocus (and not to mention redundant) strategies we read online. It’s called lead nurturing, and the reason why Singaporean companies are using it can be deduced as follows
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What B2B Marketers MUST know about Honesty - callbox.com.sg - B2B Lead Generation and Appointment Setting

What B2B Marketers MUST know about Honesty - callbox.com.sg - B2B Lead Generation and Appointment Setting | B2b telemarketing and Social media management update | Scoop.it
The most important thing in B2B Marketing? Honesty. What you say is important, but what really matters is you deliver.
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A Lesson From Warren Buffett For Telemarketing In Singapore -

A Lesson From Warren Buffett For Telemarketing In Singapore - | B2b telemarketing and Social media management update | Scoop.it
Lead generation is serious business in Singapore. You need to hire the right telemarketing firm for the job of generating B2B leads.
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Telemarketing and Internet Marketing: A One-Two Punch Combo? -

Telemarketing and Internet Marketing: A One-Two Punch Combo? - | B2b telemarketing and Social media management update | Scoop.it
What do you get when you combine old telemarketing and internet marketing? A successful marketing campaign.
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What's the Future of SEO in a Visual World? - P...

What's the Future of SEO in a Visual World? - P... | B2b telemarketing and Social media management update | Scoop.it
Digest... So, in a world where images drive product descriptions—and therefore drive keyword choices—what do marketers need to change about their SEO practices? 1.
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The Triple A of Telemarketing, Article 2: Attention -

The Triple A of Telemarketing, Article 2: Attention - | B2b telemarketing and Social media management update | Scoop.it
It is a common misconception that during a telemarketing call is all about the telemarketer. It is the other way around, the prospect should be the focus.
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8 Bogus Social Media tips to ditch (for good riddance) -

8 Bogus Social Media tips to ditch (for good riddance) - | B2b telemarketing and Social media management update | Scoop.it
Social media is an ever changing atmosphere. Every now and then, changes are made. Learn how to have staying power by ditching these "8 tips".
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Care Appointments - Webwatch - Enterprise Social Networks (ESNs)

Care Appointments - Webwatch - Enterprise Social Networks (ESNs) | B2b telemarketing and Social media management update | Scoop.it
The term ‘Enterprise Social Network’ is getting bandied about quite a lot of late. It sounds a bit t... (Heard of Enterprise Social Networks and not sure what they are?

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Sales Leads – Part Data, Part People?

Sales Leads – Part Data, Part People? | B2b telemarketing and Social media management update | Scoop.it
Using data to identify and generate sales leads is a common practice. But do they really represent a hybrid of computer data and human beings?

Via Matt Ford
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Matt Ford's curator insight, August 26, 2014 11:18 AM

Despite all the innovations, human empathy is still an important element in B2B marketing and sales.