Three important social media marketing trends that we are seeing include always-on marketing, providing creative content marketing and product innovation through social listening, and giving your brand advocates the means to share stories about...
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.
This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.
It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
Contextual design is a proven approach that we’ve started using for all of our landing pages. I’ll get into more detail in a minute, but essentially you start a conversation in a blog post, in an ebook, in a promotion, in an ecourse, and then continue that conversation on the destination landing page.
Instant gratification for your visitors. Instant increase in conversion rates for you. Smart content marketing for all.In this blog post you will learn how to use landing pages for content marketing...
Couldn't resist, as this is a clean summary. Besides, it's Forrester...
12. Content continued to be the king of social media.
11. Marketers experimented with new social networks.
10. B2B marketers began to question Facebook’s relevancy.
9. LinkedIn transforms into a business social network.
8. Thought leadership: the content theme of the year
7. Video was still a “go to” tactic for B2B marketers.
6. Lead to revenue management became socialized. 59% of marketers indicated that social marketing is one of their 4 most effective demand management tactics.
5. Gamification became the buzzword of 2012. Gamification was the buzzword that gained credibility among B2B companies this year.
4. B2B marketing campaigns got immersive. B2B marketers launched very impressive campaigns this year by combining traditional digital, social, and mobile tactics, shattering the perception that innovative, fun campaigns are only reserved for B2C marketers.
3. Professional social networks got B2B marketers’ attention. This year, we saw significant growth in existing professional social networks and the introduction of some new ones, e.g., Spiceworks,
2. Companies invested in their owned communities.
1. Companies raced to offer the “uber” integrated social marketing platform. To say the least, this was the year of marketing platform consolidation and the race to offer the “uber” marketing platform continues.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.