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Do Not Skip These 8 Video Marketing Fundamentals

Do Not Skip These 8 Video Marketing Fundamentals | B2B Tech Marketing | Scoop.it

The best thing about viral videos is that they can come from anywhere – even your backyard.

And although there are simply too many unknowns to deliver a guaranteed viral video checklist, there are a few fundamentals you can learn to get your videos in front of more people today.


Via Kamal Bennani
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Marshall Van Fleet's curator insight, November 19, 2013 10:28 PM

Use these suggestions to come up with viral videos for your ;ocal business

oconnorandkelly's curator insight, November 20, 2013 10:21 AM

#smarterbiz

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The Future Of Business And Social Networks

The Future Of Business And Social Networks | B2B Tech Marketing | Scoop.it

Timo Elliot, technology and innovation evangelist for SAP, gives his perspectives on the future of business, supply chains, and social networks.


Via David Hain
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How to Create a Killer Personal Branding Campaign

How to Create a Killer Personal Branding Campaign | B2B Tech Marketing | Scoop.it
The lessons of traditional marketing can apply to how you present yourself online.
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Three Digital Marketing Trends for 2014 and Beyond

Three Digital Marketing Trends for 2014 and Beyond | B2B Tech Marketing | Scoop.it
Three important social media marketing trends that we are seeing include always-on marketing, providing creative content marketing and product innovation through social listening, and giving your brand advocates the means to share stories about...
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Building Relationships To Help In B2B Lead Generation

Building Relationships To Help In B2B Lead Generation | B2B Tech Marketing | Scoop.it
Marketing and B2B lead generation evolve over time, and this observation could not have been truer than today. In the past, we look for B2B leads for the sake of making a sale.

Via Thomas Faltin
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The Difference Between Marketing, PR, Advertising, and Personal Branding

The Difference Between Marketing, PR, Advertising, and Personal Branding | B2B Tech Marketing | Scoop.it

Via Marc Rougier
Jonathon Gordon's insight:

Gotta love it!

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Marc Rougier's curator insight, November 13, 2013 3:20 PM

Funny but relevant! And it's a good way to explain the benefits of developing your Personal Brand.


"It is much more effective when other people talk about you in a positive fashion compared to self-promotion."

Fabrice's curator insight, November 15, 2013 8:23 AM

Très bon résumé

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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | B2B Tech Marketing | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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How Unbounce Uses Landing Pages for Content Marketing

How Unbounce Uses Landing Pages for Content Marketing | B2B Tech Marketing | Scoop.it

Contextual design is a proven approach that we’ve started using for all of our landing pages. I’ll get into more detail in a minute, but essentially you start a conversation in a blog post, in an ebook, in a promotion, in an ecourse, and then continue that conversation on the destination landing page.


Instant gratification for your visitors. Instant increase in conversion rates for you. Smart content marketing for all.In this blog post you will learn how to use landing pages for content marketing...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 19, 2013 11:52 AM

Learn exactly how Unbounce uses landing pages for content marketing. Including 3 marketing strategies proven to lift conversion rates...

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The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple | B2B Tech Marketing | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
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Top Twelve B2B Tech Social Marketing Highlights Of 2012

Top Twelve B2B Tech Social Marketing Highlights Of 2012 | B2B Tech Marketing | Scoop.it

Couldn't resist, as this is a clean summary.  Besides, it's Forrester...

 

12.  Content continued to be the king of social media.  

11. Marketers experimented with new social networks.  

10. B2B marketers began to question Facebook’s relevancy.

9.  LinkedIn transforms into a business social network.  

8. Thought leadership: the content theme of the year

7.  Video was still a “go to” tactic for B2B marketers.  

6.  Lead to revenue management became socialized.  59% of  marketers indicated that social marketing is one of their 4 most effective demand management tactics.

5.  Gamification became the buzzword of 2012. Gamification was the buzzword that gained credibility among B2B companies this year.  

4.  B2B marketing campaigns got immersive.  B2B marketers launched very impressive campaigns this year by combining traditional digital, social, and mobile tactics, shattering the perception that innovative, fun campaigns are only reserved for B2C marketers.

3.  Professional social networks got B2B marketers’ attention.   This year, we saw significant growth in existing professional social networks and the introduction of some new ones, e.g., Spiceworks,

2.  Companies invested in their owned communities.

1.  Companies raced to offer the “uber”  integrated social marketing platform.  To say the least, this was the year of marketing platform consolidation and the race to offer the “uber” marketing platform continues.


Via marketingIO
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marketingIO's curator insight, December 21, 2012 9:27 PM

See the article at blogs.forrester.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

Rescooped by Jonathon Gordon from Digital-News on Scoop.it today
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Essential Web Page Design Advice For Your Website

Essential Web Page Design Advice For Your Website | B2B Tech Marketing | Scoop.it
The design of your website is vitally important to its success. Your site has to look good, be easy to use, and have content worth looking for if you hope to attract viewers to visit more than once.

Via Thomas Faltin
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