B2B Stories
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B2B Stories
Stories about and for B2B companies looking to connect with others
Curated by Tim Keelan
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This Will Be The #1 Business Skill Of The Next 5 Years

This Will Be The #1 Business Skill Of The Next 5 Years | B2B Stories | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
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wonderful perspective on story & storytelling

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Content Must be Engaging and Compelling to be Successful, Say B2B Marketers

Content Must be Engaging and Compelling to be Successful, Say B2B Marketers | B2B Stories | Scoop.it
Effective content doesn't depend on SEO friendliness or quality of editing, say B2B marketers responding to an Optify survey [download page] released this month.
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Only 1 in 10 B2B Lead Gen Marketers Say They’re Highly Efficient and Effective

Only 1 in 10 B2B Lead Gen Marketers Say They’re Highly Efficient and Effective | B2B Stories | Scoop.it
Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient, finds a September 2012 report [download page] compiled by Lenskold Group...
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The Power of in a Business Story: Details | StoryQuest Blog

The Power of in a Business Story: Details | StoryQuest Blog | B2B Stories | Scoop.it

A great presentation and story … taught me (again) the value of a good story, and how we can all tell better business stories...

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Marketing Storytelling: Tell Effective Marketing Stories

Telling effective marketing stories... how to tell marketing stories that are effective in your business. Daily marketing tips to your email at http://produc...

Via José Carlos
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B2B Content, Measurement & Video Marketing Secrets from ...

B2B Content, Measurement & Video Marketing Secrets from ... | B2B Stories | Scoop.it

In order for Content Marketing Secret Agents to work effectively, they need more than tactical skills. They need to see the bigger picture and the context for.


Via Sam Wee
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Customer Stories – Micro Style. | StoryQuest Blog

Customer Stories – Micro Style. | StoryQuest Blog | B2B Stories | Scoop.it

How do you tell complex customer stories in a world of short attention spans? We use layers and "Micro Stories."Share what works for you.

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How To Tell Stories That Transform Prospects Into Customers | The Daily Egg

How To Tell Stories That Transform Prospects Into Customers | The Daily Egg | B2B Stories | Scoop.it
Story has the persuasive ability to transport and transform the listener. Learn to tell your story in a persuasive way.
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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | B2B Stories | Scoop.it
These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.
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B2B Content Marketing with Storytelling & Personas

B2B Content Marketing with Storytelling & Personas | B2B Stories | Scoop.it
Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share.
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Beyond Storytelling. The Theory of Modes and the Web

Beyond Storytelling. The Theory of Modes and the Web | B2B Stories | Scoop.it

Nice review of storytelling methodology and now it relates to the latest fads in Content Marketing



Via Gregg Morris
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Customer Reference Content: Where You’re Going Wrong | SiriusDecisions Blog

Customer Reference Content: Where You’re Going Wrong | SiriusDecisions Blog | B2B Stories | Scoop.it
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The Storytelling Animal: 4 questions for Jonathan Gottschall | Daniel Pink

The Storytelling Animal: 4 questions for Jonathan Gottschall | Daniel Pink | B2B Stories | Scoop.it
Have you heard the one about . . . ? Chances are, by the time you've reached this blog post, you’ve already heard dozens of stories in your day.
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Marketing hacks from the trenches of the impatient marketer | Marketing Hackathon

Marketing hacks from the trenches of the impatient marketer | Marketing Hackathon | B2B Stories | Scoop.it
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