B2B Startup Marketing
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B2B Startup Marketing
News, advice, best practices on tech industry startup marketing.
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Rescooped by Natalie B. Nathanson from StartUP Times
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10 Rules to a Great Startup Idea | Visual.ly

10 Rules to a Great Startup Idea | Visual.ly | B2B Startup Marketing | Scoop.it
There's a common misconception floating around Silicon Valley that ideas mean nothing, and execution means everything. But the reality is much less bi

Via Tamás Turcsán
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Contact Boostonsvotrestartup's curator insight, May 24, 2013 3:52 PM

always good to look at and ponder.

Ally Greer's curator insight, May 25, 2013 1:23 AM

Want to create a startup?


Find a passion. Keep it simple (at first). Identify a market/consumer. Add your own personal touch. SHARE it with the world!

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Startup Market Research: How to Ask the Right Questions - Magnetude Consulting

Startup Market Research: How to Ask the Right Questions - Magnetude Consulting | B2B Startup Marketing | Scoop.it
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How to Be Startup CEO - The Startup Guide - Building a Better World Through Entrepreneurship

How to Be Startup CEO - The Startup Guide - Building a Better World Through Entrepreneurship | B2B Startup Marketing | Scoop.it

Via Tamás Turcsán
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Five Ways To Flip Your Copywriting For Higher Conversion Rates

Five Ways To Flip Your Copywriting For Higher Conversion Rates | B2B Startup Marketing | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose. Do I go with statistics or stories?

Via Alena Cloud
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Temkin Group Reports on Rising Importance of B2B Customer Experience - CMSWire

Temkin Group Reports on Rising Importance of B2B Customer Experience - CMSWire | B2B Startup Marketing | Scoop.it
Temkin Group Reports on Rising Importance of B2B Customer Experience CMSWire B2B companies looking to create and sustain superior customer experience need to master four competencies — purposeful leadership, compelling brand values, employee...
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Rescooped by Natalie B. Nathanson from Startup Advice
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5 tips for startup founders from startup founders

5 tips for startup founders from startup founders | B2B Startup Marketing | Scoop.it
Co-founders of several tech startups have some words of wisdom to share with wannabe founders. Some might surprise you.

Via Cédric Giorgi
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Cédric Giorgi's curator insight, March 4, 2013 2:18 PM

Some interesting ones in there.

Marc Kneepkens's curator insight, July 12, 2013 2:41 PM

Here's some good advice from real people running real Startups.


Get your Free Business Plan Template here: http://www.business-funding-insider.com/free-business-plan-template.html

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15 Skills of the Modern Marketing Team

15 Skills of the Modern Marketing Team | B2B Startup Marketing | Scoop.it
How does your marketing talent rank? Evolve talent in the era of change velocity, shifting consumer buying behaviors, and demand for measurable business results.
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7 Boston startups showcasing at the SXSW accelerator - Boston Business Journal

7 Boston startups showcasing at the SXSW accelerator - Boston Business Journal | B2B Startup Marketing | Scoop.it
Seven Boston area startups have been showcasing their products in Austin this week...
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Need Some Inspiration? 8 Quotes for Startup Marketing Success - Magnetude Consulting

Need Some Inspiration? 8 Quotes for Startup Marketing Success - Magnetude Consulting | B2B Startup Marketing | Scoop.it
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Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Anatomy of a Blog Redesign – 10 Best Practices from Marketo | B2B Startup Marketing | Scoop.it
Ten best practices for modern blog design used in the new Marketo blog, including clear conversion goals and multiple paths to social.

 

Overview...

 

Here are the 10 Principles for Blog Design we’ve incorporated into the new design.

Highly visual content designClear conversion goals that don’t get in the way of reader experienceMultiple paths to socialGive them TweetablesSocial validationFast page loadGreat mobile experienceMerchandise our best contentConnect content to authorsCherish guest posts
Via marketingIO
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marketingIO's curator insight, May 14, 2013 8:52 AM

Jon Miller reviews the transition Marketo made from one blog design to another, and no surprise that there was a distinct plan and set of requirements in place for the transition. Great template for you to use as you do your redesign.


  • See the article at blog.marketo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
MTD's curator insight, May 14, 2013 9:29 AM

How to make your blog redesign work. Thanks Marketo. Nice ideas about elements to add and of course an emphasis on highly visual structure. 

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Inbound vs. Outbound Content - ClickZ

Inbound vs. Outbound Content - ClickZ | B2B Startup Marketing | Scoop.it

"Why 70 percent of B2B buyers want content under five pages."

 

Key excerpts...

 

We need to keep a few things in mind: not all content engagement is the same. We have to first break down content into two categories: inbound and outbound. Inbound content is used for SEM conversions, whereas outbound content is used in email campaigns. This simple classification makes a huge difference in the mindset of the consumer and the size of your content.

 

When someone finds your content from an inbound search, and you ask or her to fill out a form to gain access to your content, you are in a negotiation with the person. You ask for an email address, with the promise of delivering valuable content in return. For you to win the negotiation and the email lead, you have to provide content that seems to be worth the email address. This is why longer-form content usually works in this context. The longer and more helpful your content seems to be, the more value it appears to have to the consumer, and the more likely you are to drive an action.

 

For outbound content, the consumer's perception of your brand and your content is very different. You are being disruptive to the person's day by sending her an email and proposing to offer some value that she didn't seek out. People will still engage with large documents via outbound channels; however, many people just want content to be quick and easily digestible when it's coming to them through an outbound platform. For example, a quick personal development piece would fall into this category.


Via marketingIO
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marketingIO's curator insight, May 8, 2013 9:25 AM

Excellent guidance that will help you with your content creation efforts. Please click through for details.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Agile Product Planning: Vision, Strategy, and Tactics

Agile Product Planning: Vision, Strategy, and Tactics | B2B Startup Marketing | Scoop.it
This post discusses the three levels required for effective agile product planning: vision, product strategy, and tactics.

Via Philippe Vallat
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SEC finally joins the battle of Hastings

SEC finally joins the battle of Hastings | B2B Startup Marketing | Scoop.it
There was a time when companies could send out different messages to customers, investors, and staff and each group would be oblivious to what the other was hearing.
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Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Businesses - Brian Solis

Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Businesses - Brian Solis | B2B Startup Marketing | Scoop.it

Do more with less! Sound familiar? This is a statement I hear in almost every strategy and planning meeting I attend on behalf of enterprise and startup clients alike. The idea of course is to accomplish great feats, beyond the output or achievements of years gone by, without the previous resources exploited over time.


Via Fabrizio Faraco
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Fabrizio Faraco's curator insight, March 27, 2013 2:22 AM

 

Several years ago, I adopted a way of thinking to help me realize that how things are done today isn’t indicative of how they could be. As such, I’ve adopted a mantra of “constraint forces creativity.” Constraint isn’t defined by cash flow or edicts, but instead the restriction of the boundaries that confine us to customary processes and views.

 
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Analyze This: 3 Techniques Every SaaS Product Marketer Should Know

Analyze This: 3 Techniques Every SaaS Product Marketer Should Know | B2B Startup Marketing | Scoop.it
When I need to report to my team on what’s happening after a product launch and do some data storytelling, I often break down a situation by using three different analyses.
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