When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose. Do I go with statistics or stories?
Temkin Group Reports on Rising Importance of B2B Customer Experience CMSWire B2B companies looking to create and sustain superior customer experience need to master four competencies — purposeful leadership, compelling brand values, employee...
Ten best practices for modern blog design used in the new Marketo blog, including clear conversion goals and multiple paths to social.
Here are the 10 Principles for Blog Design we’ve incorporated into the new design.
Highly visual content designClear conversion goals that don’t get in the way of reader experienceMultiple paths to socialGive them TweetablesSocial validationFast page loadGreat mobile experienceMerchandise our best contentConnect content to authorsCherish guest posts
"Why 70 percent of B2B buyers want content under five pages."
We need to keep a few things in mind: not all content engagement is the same. We have to first break down content into two categories: inbound and outbound. Inbound content is used for SEM conversions, whereas outbound content is used in email campaigns. This simple classification makes a huge difference in the mindset of the consumer and the size of your content.
When someone finds your content from an inbound search, and you ask or her to fill out a form to gain access to your content, you are in a negotiation with the person. You ask for an email address, with the promise of delivering valuable content in return. For you to win the negotiation and the email lead, you have to provide content that seems to be worth the email address. This is why longer-form content usually works in this context. The longer and more helpful your content seems to be, the more value it appears to have to the consumer, and the more likely you are to drive an action.
For outbound content, the consumer's perception of your brand and your content is very different. You are being disruptive to the person's day by sending her an email and proposing to offer some value that she didn't seek out. People will still engage with large documents via outbound channels; however, many people just want content to be quick and easily digestible when it's coming to them through an outbound platform. For example, a quick personal development piece would fall into this category.
Do more with less! Sound familiar? This is a statement I hear in almost every strategy and planning meeting I attend on behalf of enterprise and startup clients alike. The idea of course is to accomplish great feats, beyond the output or achievements of years gone by, without the previous resources exploited over time.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.