B2B Social Media Marketing
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B2B Social Media Marketing
The intersection of business-to-business and social media marketing
Curated by Sam Wee
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Marketers Optimistic About Finding Social Media ROI [STUDY]

Marketers Optimistic About Finding Social Media ROI [STUDY] | B2B Social Media Marketing | Scoop.it
Seventy-four percent of CMOs predict they will finally tie social efforts to hard ROI this year, according to a recent survey. (200% increase in conversions on graphs. “@purplehayz: Marketers optimistic about finding social media ROI (study) http://t.co/P7M3qhS”)
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Overcoming the 5 Barriers to B2B Social Media Marketing Success - Customer Think (blog)

Overcoming the 5 Barriers to B2B Social Media Marketing Success - Customer Think (blog) | B2B Social Media Marketing | Scoop.it
PR Web (press release)Overcoming the 5 Barriers to B2B Social Media Marketing SuccessCustomer Think (blog)Today, many marketers ...
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Why Sales is from Mars & Marketing from Venus??? | Lead Views - a B2B Lead Generation Blog

Why Sales is from Mars & Marketing from Venus??? | Lead Views - a B2B Lead Generation Blog | B2B Social Media Marketing | Scoop.it
At the recent IDC Directions 2010 conference - there was a lot of buzz about the Sales and Marketing disconnect in organizations and one of the phrases that caught my attention was - 'Sales is from Mars and Marketing from Venus'. I have discussed a couple of times on this blog, on how sales and marketing teams can come over their reservations and be more supportive of each other for the greater good of the organization. Thinking deeper on this I realized that, maybe the title of John Gray's book is not just a phrase to describe this divide but in some ways can help us understand the underlying reasons for this great divide as well. The analysis presented in this post are my own observations, and any resemblance to any living species is purely intentional. If we evaluate and compare the characteristics of these two teams with the main protagonists of Gray's book - Men and Women, we will see some distinct similarities. Based on my analysis - I can safely say - Sales like Men are from Mars and Marketing like Women are from Venus... (RT @venderepartners: Why Sales is from Mars & Marketing from Venus??? | Lead Views - a B2B Lead Generation Blog http://t.co/LP3vQHS via @LeadFormix)
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Case study: Fast-growing B2B expands social media exposure | Social Media Today

Case study: Fast-growing B2B expands social media exposure | Social Media Today | B2B Social Media Marketing | Scoop.it
description (Why is this #b2b is expanding their #socialmedia presence? http://ilnk.me/68ae)
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Southwest Airlines Social Media Strategy – Lessons for All Organizations | Social Media Today

Southwest Airlines Social Media Strategy – Lessons for All Organizations | Social Media Today | B2B Social Media Marketing | Scoop.it
Southwest Airlines Communication Specialist Laurel Moffat spoke on the airline’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. (Southwest Airlines Social Media Strategy – Lessons for All Organizations... http://t.co/owYQFR7 via @socialmedia2day)
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B2B Sales and Social Media – Very Cool Infographic from InsideView ...

B2B Sales and Social Media – Very Cool Infographic from InsideView ... | B2B Social Media Marketing | Scoop.it
This is a pretty neat infographic I stumbled across from the great team over at InsideView. The data highlights the efforts of ...
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Redefining Social Media: Back to Square One

Redefining Social Media: Back to Square One | B2B Social Media Marketing | Scoop.it
Redefining Social Media:Back to Square One http://bit.ly/hSKTi0 via @apurvanarang @anikethdsouza
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Personality: The Missing Ingredient in B2B Marketing Today

Personality: The Missing Ingredient in B2B Marketing Today | B2B Social Media Marketing | Scoop.it
We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp), explaining how to use personality
to engage ...
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The 3 Secret Ingredients of Viral Video

The 3 Secret Ingredients of Viral Video | B2B Social Media Marketing | Scoop.it
Every once in a while, a video shoots across the internet like a brilliant comet and sweeps us social dweebs along in its wake ...
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Today’s Twitter Tips and Other Topics of B2B Social Media

Today’s Twitter Tips and Other Topics of B2B Social Media | B2B Social Media Marketing | Scoop.it
The following posts do not completely fit a theme, but there is a heavy Twitter bias. Three of the posts below provide tips for ...
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Savvy Toolkit: A Cool Way to Store, Organize, & Access Stories

Savvy Toolkit: A Cool Way to Store, Organize, & Access Stories | B2B Social Media Marketing | Scoop.it
If you need to collect, manage, and get full value from all your business stories -- whether about your customers, executives, ...
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B2B Social Media Marketing Facebook for Business Part 2

B2B Social Media Marketing Facebook for Business Part 2 | B2B Social Media Marketing | Scoop.it
Part 2 of B2B Social Media Marketing - Facebook for Business examines how your Facebook Page can integrate other social media channels such as Twitter & Flickr.
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B2B business need a Social Media Marketing(SMM)

B2B business need a Social Media Marketing(SMM) | B2B Social Media Marketing | Scoop.it
How to build a business case for B2B marketing using Social Media
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Five Things Most Social Media Marketers Forget (and shouldn’t!) - Social Media Marketing Software by Argyle Social

Five Things Most Social Media Marketers Forget (and shouldn’t!) - Social Media Marketing Software by Argyle Social | B2B Social Media Marketing | Scoop.it
RT @argylesocial: Five Things Most Social Media Marketers Forget (and shouldn't!) on the Argyle blog: http://ar.gy/88I
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Five Tips for Smarter Social Networking - John Hagel III and John Seely Brown - John Hagel III and John Seely Brown - Harvard Business Review

Five Tips for Smarter Social Networking - John Hagel III and John Seely Brown - John Hagel III and John Seely Brown - Harvard Business Review | B2B Social Media Marketing | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more. (RT @HarvardBiz Five Tips for Smarter Social Networking http://s.hbr.org/iktrp9 #socialmedia #networking)
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Five Factors for Selecting Social Media Marketing Tools News, Marketing, SEO, Social Media & More

Five Factors for Selecting Social Media Marketing Tools News, Marketing, SEO, Social Media & More | B2B Social Media Marketing | Scoop.it
Ideally, marketing executives would not need to read this article. They would just set objectives, lay out their marketing plans and identify the right tools for the job. This rarely happens, however. (Five Factors for Selecting Social Media Marketing Tools News ...: Ideally, marketing executives would not need t... http://bit.ly/elVNf8)
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What CMOs Are Thinking About Social Media

What CMOs Are Thinking About Social Media | B2B Social Media Marketing | Scoop.it
The 2011 Bazaarvoice CMO survey on social media marketing is out and shows what CMOs think about using social media for business. (What CMOs Think About Social Media http://bit.ly/ijhI5q)
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5 Recent Posts about Social Media and Influence

5 Recent Posts about Social Media and Influence | B2B Social Media Marketing | Scoop.it
Today’s topic is influence. We have collected some recent posts on the topic including a tools roundup that goes way ...
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Examples of Social Prospecting for B2B Companies

Examples of Social Prospecting for B2B Companies | B2B Social Media Marketing | Scoop.it
I kicked off a series on the growing impact of social media on B2B sales. My objective for this series is to explore how social ...
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Who Owns Social Media at Your B2B Company?

Who Owns Social Media at Your B2B Company? | B2B Social Media Marketing | Scoop.it
As more B2B companies explore social media, the question of ownership always comes up. Many experienced practitioners will tell ...
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15 Useful Twitter Tools for B2B Social Media

15 Useful Twitter Tools for B2B Social Media | B2B Social Media Marketing | Scoop.it
With Twitter such an important social media platform and with so many Twitter tools available, we thought we’d highlight ...
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Social Media Marketing: Strategy to Commerce - Online Marketing Blog

For companies trying to make sense of social media and online marketing, it's important to take a step back from all the ...
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B2B Social Media Marketing - Facebook Apps for Business

B2B Social Media Marketing - Facebook Apps for Business | B2B Social Media Marketing | Scoop.it
Part 3 of our B2B Social Media Marketing series examines how your company can use Facebook Applications & social shopping applications to connect with customers.
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