B2B Social Media Marketing
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B2B Social Media Marketing
The intersection of business-to-business and social media marketing
Curated by Sam Wee
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Is your site REALLY optimized? 8 Ways to Confuse Search Engines (and your Visitors)

OK. So you think you optimized your content on your website. You are awaiting the throng of people the search engines will send to your site. But wait! Nothing is happening? Perhaps you are sending “mixed signals” to the search engines.
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'Les Pigeons' Protest In France - Business Insider

'Les Pigeons' Protest In France - Business Insider | B2B Social Media Marketing | Scoop.it
He argued that the tax would, in some cases, increase from 63% from 32% for investors and entrepreneurs selling a business. “We are different from the grands patrons on their big salaries," Chambordon told Carnegy.
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Kill Your Business Model Before It Kills You - Ron Ashkenas ...

Kill Your Business Model Before It Kills You - Ron Ashkenas ... | B2B Social Media Marketing | Scoop.it
This vignette raises a key leadership question: Why do leaders wait too long to modify or abandon their business models? The Postal Service, even with the constraints of its government mandate, has known for years that its ...
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Out With The Old, In With The New: How Innovation Has Completely Changed The Music Business | Techdirt

Out With The Old, In With The New: How Innovation Has Completely Changed The Music Business | Techdirt | B2B Social Media Marketing | Scoop.it
Jeff Price, who was recently pushed out of TuneCore after building one of the premiere new tools for musicians to take control over their careers, is continuing to think deeply about the state of the music business, as he figures out what's next...
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25 Facebook tips every social media manager needs | Articles | Home

25 Facebook tips every social media manager needs | Articles | Home | B2B Social Media Marketing | Scoop.it
Everything you wanted to know, but were afraid to ask.
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Custom Content as the King of Luxury Marketing and Beyond - Huffington Post

Custom Content as the King of Luxury Marketing and Beyond - Huffington Post | B2B Social Media Marketing | Scoop.it
Custom Content as the King of Luxury Marketing and BeyondHuffington PostJust this past week, Ad Age writer Jason Del Rey penned an article about Time Inc. CEO Laura Lang's 'next generation' ad product foray.
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How Social Media Can Safeguard Your Vote

How Social Media Can Safeguard Your Vote | B2B Social Media Marketing | Scoop.it
Social media can be a valuable tool to protect voter rights - or a weapon of misinformation.
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Content Marketing: Slow, steady pay off for manufacturer

Content Marketing: Slow, steady pay off for manufacturer | B2B Social Media Marketing | Scoop.it
TweetIn this Forbes article, “Content Marketing’s Dirty Little Secret,” Patrick Spenner, Managing Director of the CEB’s Marketing & Communications Practice, expresses his concern about the amount of content required for a targeted campaign.
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Merkle's Thought Leaders to Speak at Direct Marketing Association's DMA2012 - PYMNTS.com

Merkle's Thought Leaders to Speak at Direct Marketing Association's DMA2012 - PYMNTS.com | B2B Social Media Marketing | Scoop.it
Merkle's Thought Leaders to Speak at Direct Marketing Association's DMA2012PYMNTS.comThe customer relationship marketing (CRM) firm, Merkle (www.merkleinc.com), which is the nation's largest privately-held agency, announces that Marc Fanelli, vice...
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How inbound marketing benefits businesses

How inbound marketing benefits businesses | B2B Social Media Marketing | Scoop.it
Joanna Lord on Dreamforce and social media from JD Lasica on Vimeo.
Joanna Lord of SEOmoz on creating content that answers a need
Target audience: Marketers, businesses, content creators, PR professionals, journalists, general public.
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Traxpay Powers Real-Time Payments for B2B Marketplaces - PYMNTS.com

Traxpay Powers Real-Time Payments for B2B Marketplaces - PYMNTS.com | B2B Social Media Marketing | Scoop.it
Traxpay Powers Real-Time Payments for B2B MarketplacesPYMNTS.comUsing the Traxpay platform, B2B digital marketplaces can offer their business customers the option to easily and instantly settle financial transactions after an electronic purchase.
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B2B Bistronomy to open in Nob Hill - Bizjournals.com (blog)

B2B Bistronomy to open in Nob Hill - Bizjournals.com (blog) | B2B Social Media Marketing | Scoop.it
B2B Bistronomy to open in Nob HillBizjournals.com (blog)B2B Bistronomy, a new restaurant, will open in half of the former Vivace space in mid-October, according to Micah Lobato, marketing associate for the new casual restaurant.
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How to Market the Next President

How to Market the Next President | B2B Social Media Marketing | Scoop.it
As brands up their marketing game for the 21st century, so too must political candidates.
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FTC's Updated Green Guides Hope To Limit Deceptive Marketing

FTC's Updated Green Guides Hope To Limit Deceptive Marketing | B2B Social Media Marketing | Scoop.it
Hoping to limit the number of deceptive claims, the Federal Trade Commission on Monday released an updated version of its green marketing guidelines that hold companies to truthful standards in marketing their products.
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Sam Zell Explains Romney's Economics - Business Insider

Sam Zell Explains Romney's Economics - Business Insider | B2B Social Media Marketing | Scoop.it
So what this country needs is a clear — an all clear sign and all clear, let's get back to business. All right, so what would it take to "unleash the small business man" and "unleash people like me"? This is where Zell goes largely ...
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6 Ways to Increase the Marketing Effectiveness of your Facebook ...

6 Ways to Increase the Marketing Effectiveness of your Facebook ... | B2B Social Media Marketing | Scoop.it
Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network.
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How to Mine Social Networks for Valuable Customer Data

How to Mine Social Networks for Valuable Customer Data | B2B Social Media Marketing | Scoop.it
You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
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Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing - Huffington Post | B2B Social Media Marketing | Scoop.it
Making Good on the Promise of Mobile MarketingHuffington PostAt a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,'...
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At Ad Week, the Vital Role of Digital Marketing - New York Times

At Ad Week, the Vital Role of Digital Marketing - New York Times | B2B Social Media Marketing | Scoop.it
At Ad Week, the Vital Role of Digital MarketingNew York TimesTHE fundamental things apply as time goes by, according to the song.
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B2B Marketing is Easy. Listen! - Business 2 Community

B2B Marketing is Easy. Listen! - Business 2 Community | B2B Social Media Marketing | Scoop.it
Business 2 CommunityB2B Marketing is Easy. Listen!Business 2 CommunityB2B marketing is easy. Listen!
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The New World Of B2B Marketing - Fast Company

The New World Of B2B Marketing - Fast Company | B2B Social Media Marketing | Scoop.it
Fast CompanyThe New World Of B2B MarketingFast CompanyIf you haven't noticed, it's a new world today for B2B marketers who have no choice but to reinvent themselves and their organizations.
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A Social Media Marketing Paradox? - Practical Ecommerce

A Social Media Marketing Paradox? - Practical Ecommerce | B2B Social Media Marketing | Scoop.it
A Social Media Marketing Paradox?Practical EcommerceA new study finds that social media influences just one percent of ecommerce transactions, meaning that thousands of merchants could be, potentially, wasting valuable marketing dollars.
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20 LinkedIn Tips for B2B Social Media Success

20 LinkedIn Tips for B2B Social Media Success | B2B Social Media Marketing | Scoop.it
B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn.
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Tips and Opportunities for B2B Marketers with YouTube: Insights from Cisco ... - ReelSEO Online Video News

Tips and Opportunities for B2B Marketers with YouTube: Insights from Cisco ... - ReelSEO Online Video News | B2B Social Media Marketing | Scoop.it
ReelSEO Online Video NewsTips and Opportunities for B2B Marketers with YouTube: Insights from Cisco ...ReelSEO Online Video NewsB2B, or "business-to-business" video is a special class of video where you are trying to sell your services to another...
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