Many B2Bs have been skeptical of social media’s effectiveness, particularly because they felt there was no way to measure its ROI. The truth is, the reason B2B marketers have found social media ineffective for lead generation is because many of them are doing it wrong.
Finding new prospects is critical for B2B companies and seen as their biggest online marketing challenge. Social media is among the most challenging lead gen tactics, while email marketing, SEO and content marketing get the best results.
Before you give up on direct marketing and throw all your resources into creating the next viral dancing cat sensation, consider using a combination of inbound and outbound marketing tactics. Although it's exciting to see how ...
Excerpt from article written by Dennis Shiao and published on Scoop.it Blog: "Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. Let’s consider seven habits:
1. Focus on Goals
What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.
2. Have Empathy
You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.
3. Be Careful, Cautious and Selective Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.
4. Editorialize Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.
5. Provide Attribution Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.
6. Understand What’s Timely and Trending Sharing fresh milk is good. Sharing spoiled milk is rotten. If you find content that is time sensitive, consider whether the “sharing window” has already passed.
7. Have an Eye for a Great Title Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."
“ Business 2 Community 8 Things B2B Social Media Marketers Are Doing Wrong Business 2 Community The so-called “Spray and Pray” strategy doesn't work – not for traditional marketing, and certainly not for social media marketing.”
New research shows that LinkedIn not only drives more traffic to corporate websites, but that LinkedIn also generates the vast majority of B2B leads and conversions, reinforcing its position as the key social platform for B2B marketers.
Content Marketing has, increasingly, become standard practice for marketing a product or service online. Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it.
It’s a Marketing Content and Data AvalancheMarketing has always been about people. Yet, it’s a pretty un-human marketing explosion out there. There is too much content and jargon-laden stuff chasing too little mindshare. In 2010, Google’s then CEO, Eric Schmidt, proclaimed that there is more content created every two days than in all of human history up through 2003. More recently, IBM stated that 90% of content today was created in the last two years alone. The annual Edelman Trust Barometer continues to show a steady decline in customer trust of companies. And along with the decline in trust, we have a growing deficit in attention span. We’re on social overload and it isn’t pretty.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.