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Did You Just Lose Your Webinar Audience?

Did You Just Lose Your Webinar Audience? | b2b social media marketing | Scoop.it
By integrating multimedia, conducting polls and hosting giveaways, you can encourage webinar attendees to play an active and engaged role.
Ben Green's insight:

How do you keep an audience that’s so easily distracted by news alerts, Facebook updates and online bird games engaged in a webinar?

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Mistakes B2B Social Media Marketers Are Making | Social Media Today

Mistakes B2B Social Media Marketers Are Making | Social Media Today | b2b social media marketing | Scoop.it
Many B2Bs have been skeptical of social media’s effectiveness, particularly because they felt there was no way to measure its ROI. The truth is, the reason B2B marketers have found social media ineffective for lead generation is because many of them are doing it wrong.
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Lead Generation Poses Biggest Challenge for B2Bs

Lead Generation Poses Biggest Challenge for B2Bs | b2b social media marketing | Scoop.it
Finding new prospects is critical for B2B companies and seen as their biggest online marketing challenge. Social media is among the most challenging lead gen tactics, while email marketing, SEO and content marketing get the best results.
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Do You Suffer from LinkedIn Inferiority Syndrome?

Do You Suffer from LinkedIn Inferiority Syndrome? | b2b social media marketing | Scoop.it
Chances are your next employer or business prospect is on LinkedIn, and there’s a strategy to the network to help you meet your goals.
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Social Media Metrics You Should Be Monitoring

Social Media Metrics You Should Be Monitoring | b2b social media marketing | Scoop.it
Social media metrics that every business interested in connecting with consumers and building a sustainable online community must track and measure.
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Oktopost Review – Sophisticated Social Media Marketing - Business 2 Community

Oktopost Review – Sophisticated Social Media Marketing - Business 2 Community | b2b social media marketing | Scoop.it
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5 Tips to a Better Guest Posting Strategy

5 Tips to a Better Guest Posting Strategy | b2b social media marketing | Scoop.it
Content marketing is all about… well, content. But writing content is not enough; you need to get that content in front of relevant people - a lot of
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Inbound vs. Outbound Marketing: Which is Better? | The H&H Group

Inbound vs. Outbound Marketing: Which is Better? | The H&H Group | b2b social media marketing | Scoop.it
Before you give up on direct marketing and throw all your resources into creating the next viral dancing cat sensation, consider using a combination of inbound and outbound marketing tactics. Although it's exciting to see how ...
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WhatsApp to Add Voice Calls in Q2 2014, Passes 465M Active Users

WhatsApp to Add Voice Calls in Q2 2014, Passes 465M Active Users | b2b social media marketing | Scoop.it
WhatsApp founder Jan Koum today has revealed that voice calling will be added to the cross-platform messaging service during Q2 2014. While we don't know w
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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | b2b social media marketing | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello
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Randi Thompson's curator insight, February 18, 2014 7:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Therese Torris's curator insight, February 19, 2014 4:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

Agi Anderson's curator insight, April 28, 2014 8:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

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4 Reasons Why Google+ is a Killer B2B Social Media Platform

4 Reasons Why Google+ is a Killer B2B Social Media Platform | b2b social media marketing | Scoop.it
Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Why? Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and ...
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[Infographic] Social Media Marketing Platforms for B2B and B2C

[Infographic] Social Media Marketing Platforms for B2B and B2C | b2b social media marketing | Scoop.it
The needs and goals of B2B marketers are different. While B2C companies have embraced social media as an integral tool for marketing, B2Bs have been somewh
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4 Ways to Capture B2B Leads from Facebook - Search Engine Journal

4 Ways to Capture B2B Leads from Facebook - Search Engine Journal | b2b social media marketing | Scoop.it
Companies which operate under the business-to-business structure haven’t been quite so quick to embrace social media marketing as B2C companies have. Howe
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8 Things B2B Social Media Marketers Are Doing Wrong - Business 2 Community

8 Things B2B Social Media Marketers Are Doing Wrong - Business 2 Community | b2b social media marketing | Scoop.it

“ Business 2 Community 8 Things B2B Social Media Marketers Are Doing Wrong Business 2 Community The so-called “Spray and Pray” strategy doesn't work – not for traditional marketing, and certainly not for social media marketing.”


Via massimo facchinetti
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LinkedIn for B2B Leads and Conversions | Social Media Today

LinkedIn for B2B Leads and Conversions | Social Media Today | b2b social media marketing | Scoop.it
New research shows that LinkedIn not only drives more traffic to corporate websites, but that LinkedIn also generates the vast majority of B2B leads and conversions, reinforcing its position as the key social platform for B2B marketers.
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5 Steps to Being Productive on LinkedIn | Oktopost

5 Steps to Being Productive on LinkedIn | Oktopost | b2b social media marketing | Scoop.it
When it comes to accessing social networks during office hours, the first two things that come to mind are definitely procrastination and wasting time. Thi
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Is Your Content Created for Machines or Humans? - Jeffbullas's Blog

Is Your Content Created for Machines or Humans? - Jeffbullas's Blog | b2b social media marketing | Scoop.it
Is your content created for machines or humans? The social web driven by search engines and social networks provides us with a content creation challenge.
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Blog Posts and Important Aspects | Social Media Today

Blog Posts and Important Aspects | Social Media Today | b2b social media marketing | Scoop.it
Content Marketing has, increasingly, become standard practice for marketing a product or service online. Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it.
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4 Surprising Social Selling Stats That Might Change Your Sales Strategy - Business 2 Community

4 Surprising Social Selling Stats That Might Change Your Sales Strategy - Business 2 Community | b2b social media marketing | Scoop.it
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Three Ways to Humanize Your B2B Marketing… and Improve Results - Business 2 Community

Three Ways to Humanize Your B2B Marketing… and Improve Results - Business 2 Community | b2b social media marketing | Scoop.it

It’s a Marketing Content and Data AvalancheMarketing has always been about people. Yet, it’s a pretty un-human marketing explosion out there. There is too much content and jargon-laden stuff chasing too little mindshare. In 2010, Google’s then CEO, Eric Schmidt, proclaimed that there is more content created every two days than in all of human history up through 2003. More recently, IBM stated that 90% of content today was created in the last two years alone. The annual Edelman Trust Barometer continues to show a steady decline in customer trust of companies. And along with the decline in trust, we have a growing deficit in attention span. We’re on social overload and it isn’t pretty.


Via kellysmay, massimo facchinetti
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The Best Ways to Find B2B Customers in 2014

The Best Ways to Find B2B Customers in 2014 | b2b social media marketing | Scoop.it
Planning out your 2014 budget? Check out this infographic to see how to get more B2B customers for your Technology business.
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4 Big Myths About Social Media Community Management

4 Big Myths About Social Media Community Management | b2b social media marketing | Scoop.it
Ten years ago the job description Community Manager did not exist. Today I get more emails from companies looking for outsourced community management as a
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Why "Teenage Flight" From Facebook is Good for B2B

Why "Teenage Flight" From Facebook is Good for B2B | b2b social media marketing | Scoop.it
Facebook was once a refuge for young people to express themselves outside the eyes of their parents, but has become something different.
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When Writing a Blog, Be Yourself

When Writing a Blog, Be Yourself | b2b social media marketing | Scoop.it
Managing a blog, particularly a company blog, can become draining on your creativity. You may find yourself brimming with unique ideas in the beginning,
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