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Find it difficult networking? How Twitter can help introverts - Firstpoint

Find it difficult networking? How Twitter can help introverts - Firstpoint | B2B Social Media | Scoop.it
Twitter has an easy-to-grasp etiquette, signposts (hashtags) and guidance posted throughout. You can engage with confidence.
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These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You) | B2B Social Media | Scoop.it

Five years on, it's clear that Snapchat wasn't a gimmick. The company was recently valued at $16 billion and now has more than 100 million daily users who spend an average of half an hour on the app every day. And it's not just teens who love Snapchat.


Although the service still skews toward the millennial set—60% of all 13- to 34-year-old smartphone users are on the platform—14% of Snapchat's user base is over 35.


The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching.


All of this results in 10 billion video views every single day. Many are personal messages sent and received between individuals, but these days, media companies and brands are competing for users' eyeballs as well. It might seem counterproductive for a company to invest in creating content that will be gone after 24 hours, but according to Bob Wolfley, who runs social media at the underwear company MeUndies, the fleetingness of these videos makes users more likely to be actively engaged with them.


"We've been so trained by the constant rush of content on all these other social media networks that we mindlessly cycle through it to kill time," he says. "The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching.


Snapchat does not have metrics for companies to track how effective their snaps have been for driving traffic and generating sales, but the brands Fast Company interviewed say that they have done their own little experiments.


MeUndies, for instance, which has been on Snapchat for two years, has used a variety of methods to see how the audience is engaging with the brand. Wolfley has created vanity URLs to track if followers were going from Snapchat to the MeUndies website and has also launched several hidden sales campaigns to determine how many users used a specific promotion code. He is now convinced that Snapchat is the most impactful channel for introducing users to the brand and then getting them to make purchases. "We're getting more bang for our buck per follower than any other social media network," he says....


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Jeff Domansky's curator insight, May 24, 12:41 AM

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

Jack Niall's curator insight, May 24, 1:37 AM
Yes! Its true! Start sharing your Startup with all through Snapchat today!
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The Power of Influencer Marketing | Visual.ly

The Power of Influencer Marketing | Visual.ly | B2B Social Media | Scoop.it

TapInfluence always knew influencer marketing was powerful and delivered results, but now they have the data to prove it. They partnered with Nielsen Catalina Solutions and WhiteWave Foods to conduct a study to prove their theory. The results were staggering. Check out the infographic to see the results and visit TapInfluence.com/ROI to learn more! 


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Jeff Domansky's curator insight, April 10, 12:58 AM

11 times more powerful than all other digital media? That's influencer marketing.

Jeff Domansky's curator insight, April 10, 1:01 AM

11 times more powerful than all other digital media? That's influencer marketing.

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LinkedIn For Business: How to Use The Social Media Platform to Achieve Faster Growth – Design School

LinkedIn For Business: How to Use The Social Media Platform to Achieve Faster Growth – Design School | B2B Social Media | Scoop.it

LinkedIn isn't just an online resume: it's a global network all businesses need to grow.

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Why B2Bs Have It All Wrong About Social Media

Why B2Bs Have It All Wrong About Social Media | B2B Social Media | Scoop.it

As social media marketing reaches maturity, it's time for B2B companies to take the plunge and make social a key part of their strategy.

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10 Company and Product Branding Tips from Microsoft

10 Company and Product Branding Tips from Microsoft | B2B Social Media | Scoop.it

Very few companies are doing a good job at both their corporate and product-level branding across social media channels.

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2016 Social Media Image Sizes Cheat Sheet

2016 Social Media Image Sizes Cheat Sheet | B2B Social Media | Scoop.it

Great infoSocial media is an ever-changing beast. You almost can’t have a business in this day and age without a presence in the online world and specifically, at least, one of the big eight social media sites. Gone are the days where only teens frequented MySpace to chat with friends. Social media is here to stay, and people are looking online for your business so you’d better present your best.


Via Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, January 9, 1:39 PM

Simply useful!

Jeff Domansky's curator insight, January 12, 11:12 PM

Here's an excellent guide to sizing visuals for various social media channels. Recommended reading. 9.5/10

Philippe Trebaul's curator insight, March 20, 4:35 PM

Here's an excellent guide to sizing visuals for various social media channels. Recommended reading. 9.5/10

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Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning

Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning | B2B Social Media | Scoop.it

The best content marketing strategies are informed by data and one of the most consistent B2B marketing research reports chock full of data comes from Content Marketing Institute and MarketingProfs.

 

Today the 6th edition of the B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America report was published revealing a canyon of difference between successful content marketers and those that seem to be lost in the wilderness. This report is also a reality check for content marketers that drink too much of their own kool-aid, offering a mix of slightly downward trend data right along with numerous reasons for future content marketing optimism....


Via Jeff Domansky, Firstpoint Marketing and Communications
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Jeff Domansky's curator insight, October 1, 2015 1:26 AM

Lee Odden shares useful content marketing tips from the most recent Content Marketing Institute study.

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Why Blog? The Benefits of Blogging for Business and Marketing

Why Blog? The Benefits of Blogging for Business and Marketing | B2B Social Media | Scoop.it

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging.

 

"It's for a friend," she said.

 

Sure it was.

 

I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and ... I couldn't find one. Whoops. Quite the meta mistake.

 

So I'm doing it now. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a co-worker, your mom at Thanksgiving, whomever, then send them this post. I hope it helps....


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Dean Ryan G. Martin's curator insight, September 30, 2015 10:46 PM

Not all small businessmen need a website. A website isn't a necessity considering all the online channels you can register to. All small businessmen need to learn how to blog though. Blogging needs to be a part of their daily routine. A blog is their online journal to build connections.  

Andrew Greenyer's curator insight, October 1, 2015 7:22 AM

Great article on why businesses should blog.

Patricia Guzmán Aponte's curator insight, October 8, 2015 3:29 PM

Los beneficios de tener un blog son claros. Cómo justificar no tener uno. 

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How To Use LinkedIn As A B2B Link Prospect Development Tool

How To Use LinkedIn As A B2B Link Prospect Development Tool | B2B Social Media | Scoop.it
It's no secret that LinkedIn is one of the top social media platforms for B2B marketers, but did you know it's a great link prospecting tool for SEO as well?
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B2B social media is on the rise as websites decline - Firstpoint

B2B social media is on the rise as websites decline - Firstpoint | B2B Social Media | Scoop.it
Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now essential for B2B marketing
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33 Social Media Facts and Statistics You Should Know in 2015

33 Social Media Facts and Statistics You Should Know in 2015 | B2B Social Media | Scoop.it
Social media is not a fad. It is a generational change to marketing & publishing. Here are some social media facts and statistics to make you think in 2015?
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How social media-wary B2B brands can take on the medium - Marketing Dive

How social media-wary B2B brands can take on the medium - Marketing Dive | B2B Social Media | Scoop.it
For B2B marketers shying away from social media, here are some tactical ideas along with two real world examples to help you take full advantage of those channels.
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8 Tips to Running an Actually Successful Social Media Campaign

8 Tips to Running an Actually Successful Social Media Campaign | B2B Social Media | Scoop.it
Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product.

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Why The Sound of a Brand Name Matters

Why The Sound of a Brand Name Matters | B2B Social Media | Scoop.it

The sound of a word like "knife" or "truck" seems totally arbitrary—it’s just a random sound we’ve assigned to a thing, right? But for several decades, scientists have found good evidence that the sound of words have meaning in a very real way.


Sound can convey subtle information about traits such as size, shape, smoothness, and also, according to a new study in Cognition, distance. This suggests that while the sound of company and product names—Lyft, Smuckers, Nike—may seem meaningless, it may actually quietly shape consumers' perceptions.


This is what’s called "sound symbolism"—the theory that there’s an intrinsic meaning we unknowingly attach to certain speech sounds. Sound symbolism is probably best illustrated by a well-known study from 1929 by the renowned linguist and anthropologist Edward Sapir.


In his experiment, Sapir had people assign two fake words—"mil" and "mal"—to either a larger or smaller table. And what he found was pretty astonishing: The majority of participants called the smaller table "mil" and the larger table "mal." Since Sapir made up the words "mil" and "mal," he concluded that people inferred word meaning from the sound.


Over the decades, researchers have verified and added to what Sapir discovered in his study, that certain speech sounds have meaning, separate from the definition of a word itself. They’ve found links between word sounds and concepts for all sorts of characteristics, including size, shape, speed, weight, sharpness, and creaminess.


"Sound symbolism says that people have this intuition, that there are right words for certain things," explains Sam Maglio, one of the authors of the new Cognition study and an assistant professor of marketing at the University of Toronto Scarborough....


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Jeff Domansky's curator insight, May 24, 10:37 AM

Brand names reveal a lot more than you think, as the fascinating science of "sound symbolism" suggests.

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How Long Before My Content Marketing Shows Results?

How Long Before My Content Marketing Shows Results? | B2B Social Media | Scoop.it
Dive deep into specifics on how long it will take for your content marketing to work, and what you need to do in the meantime to accelerate your results.

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Eugene Wood's curator insight, April 11, 8:42 AM

How long before you draw the line?

2DiFore Marketing Solutions's curator insight, April 11, 12:05 PM

Hey small businesses out there don't despair, it WILL TAKE TIME to get your message to resonate with your followers! There are so many messages coming at them so don't get discouraged and don't take the "quick fix" approach either!

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The importance of social media in sport

The importance of social media in sport | B2B Social Media | Scoop.it

Mobile technologies and social media are transforming sports and sports businesses. Here, Andrew Cave and Alex Miller chart a digital revolution

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How Social Media Has Changed And Why You Should Keep Up

How Social Media Has Changed And Why You Should Keep Up | B2B Social Media | Scoop.it

The social world is about to welcome 2016. How did your business perform on social media during 2015?

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20 Hilarious Design Fails You'll Want To See

20 Hilarious Design Fails You'll Want To See | B2B Social Media | Scoop.it

These hilarious design fails will show you how some people have failed miserably at their work!

You’ll probably wonder what were these people thinking when they created these hilarious but terrible mistakes?! Well, they weren’t thinking at all! At least we”ll have a good laugh by checking out the pics below.

You will see below some funny design fails in advertisements, popular magazine covers, logos, books illustrations, posters, clothing design, product and even website design!...


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Jeff Domansky's curator insight, January 26, 11:57 PM

Very funny creative mistakes worth viewing.

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10 Essential Social Media Tactics to Get Your Content Seen

10 Essential Social Media Tactics to Get Your Content Seen | B2B Social Media | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?


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Manpower Recruitment Companies in Pakistan's curator insight, January 12, 4:46 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

Laura-isabel Arbulu's curator insight, January 14, 5:44 AM

How to make you content more attractive ? 

Lotte Schacht's curator insight, January 16, 6:33 AM

Great tips

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Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning

Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning | B2B Social Media | Scoop.it

The best content marketing strategies are informed by data and one of the most consistent B2B marketing research reports chock full of data comes from Content Marketing Institute and MarketingProfs.

 

Today the 6th edition of the B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America report was published revealing a canyon of difference between successful content marketers and those that seem to be lost in the wilderness. This report is also a reality check for content marketers that drink too much of their own kool-aid, offering a mix of slightly downward trend data right along with numerous reasons for future content marketing optimism....


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Jeff Domansky's curator insight, October 1, 2015 1:26 AM

Lee Odden shares useful content marketing tips from the most recent Content Marketing Institute study.

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7 Smart Ways To Use LinkedIn Groups In Your Marketing - Business 2 Community

7 Smart Ways To Use LinkedIn Groups In Your Marketing - Business 2 Community | B2B Social Media | Scoop.it
7 Smart Ways To Use LinkedIn Groups In Your Marketing
Business 2 Community
Linkedin Groups can be a great pond to fish in for your marketing efforts.
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Find it difficult networking? How Twitter can help introverts - Firstpoint

Find it difficult networking? How Twitter can help introverts - Firstpoint | B2B Social Media | Scoop.it
Twitter has an easy-to-grasp etiquette, signposts (hashtags) and guidance posted throughout. You can engage with confidence.
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Three Signs Digital Marketing Is Facing a Social Tsunami

Three Signs Digital Marketing Is Facing a Social Tsunami | B2B Social Media | Scoop.it

According to the Pew Research Center, at least 70% of U.S. Facebook users visit the site daily, and 45% visit multiple times per day. Most of these Facebook users are actively engaging their friends on the site, not just watching and listening. A similar story of regular socialization is unfolding on Instagram. Also, the overlap among audiences who use Facebook, Instagram, Twitter, Pinterest and LinkedIn is increasing across the board, meaning that, beyond the overt groundswell of consumers joining the social web, more social media users are becoming more social around the web.

Meanwhile, the novelty of social-for-business has grown up into pure business necessity. The revenue potential for marketers and advertisers adept at leveraging social is now clear (and clearly immense).

So here are three signs that getting good at social marketing and advertising will pay off in a much bigger way very soon....


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Jeff Domansky's curator insight, August 29, 2015 2:48 PM

Here's why social marketing is the opportunity of the future.

whinchatglaze's comment, September 1, 2015 5:37 AM
Its sweet
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American consumers increasingly happy with social media but not search engines - IPWatchdog.com

American consumers increasingly happy with social media but not search engines - IPWatchdog.com | B2B Social Media | Scoop.it
The big winner among social media e-businesses in the 2015 consumer index is Pinterest, the personal web cataloguing service headquartered in CA.
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How to Repurpose Your Content Again and Again

How to Repurpose Your Content Again and Again | B2B Social Media | Scoop.it

Your evergreen content continues to work wonders, but what about those old posts that haven't aged as well? It's time for some repurposing.


Via Kamal Bennani
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nepaleseclutch's comment, August 8, 2015 5:41 AM
thanks