B2B Social Media
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B2C Versus B2B: The Most Important Social Media Platform

B2C Versus B2B: The Most Important Social Media Platform | B2B Social Media | Scoop.it
B2C and B2B marketers differ on the most important social media platform for marketing according to Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of both B2C and B2B businesses using social media...

Via Don Dea
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Don Dea's curator insight, June 5, 2013 11:28 PM
5 B2C versus B2B social media trends

Look beneath the surface of these results and you’ll find these five factors to consider in your marketing plans.

  1. B2B marketers use a more diverse array of social media platforms than B2C marketers. Roughly two out of three B2C marketers put Facebook at the top of their social media list. Understand that in some countries, Facebook may be the only social media choice for marketers, B2C or B2B.
  2. Both B2B and B2C marketers underutilize blogging – less than one out of five puts it at the top of their list. A blog should be a marketer’s first social media platform since it’s owned. Further it provides a continual stream of fresh content that feeds social media. (Here’s how to establish your blog.)
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Social-Media Tips for the Service Crowd - Terra.com

Journalism.co.uk
Social-Media Tips for the Service Crowd
Terra.com
... marketing through social media and using mobile techniques to attract customers.
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Forrester: 85% of execs find social media important - BtoB Magazine

Business 2 Community Forrester: 85% of execs find social media important BtoB Magazine Eighty five percent of business decision-makers said at least one social media channel is very important or important when making technology purchase decisions,...
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11 Must-Read Stats on B2B Social Media Use

11 Must-Read Stats on B2B Social Media Use | B2B Social Media | Scoop.it
B2B social media is apart of the marketing mix. Check out these statistics on B2B social media use.
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SlideShare: The stealth b2b social site - BtoB Magazine

SlideShare: The stealth b2b social site
BtoB Magazine
B2b marketers using social media seek out channels dedicated solely to business, where potential buyers came for serious content—not dancing cats.
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Social Media In B2B Marketing: Publish Or Perish!

Social Media In B2B Marketing: Publish Or Perish! | B2B Social Media | Scoop.it

By David Dubois, Assistant Professor of Marketing INSEAD Social Media can be an important part of B2B strategy. But to make an impact within the content ecosystem, you have to have a message and move fast.


Via Maria da Graça Pereira
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