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No Nonsense Social Media
Cutting through the social media hype.
Curated by Damian Corbet
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Content Marketers, Kill The Blog Category

Content Marketers, Kill The Blog Category | No Nonsense Social Media | Scoop.it
Plato said Socrates thought very little of the then-newfangled objects that were books, arguing that the written word impinged upon man’s ability to remember and to think. In the early 60s, Marshall McCluhan went on to write about “media determinism,” an idea suggesting that our communications technologies shape the way we think. Anyone who has […]
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The search for the next platform

The search for the next platform | No Nonsense Social Media | Scoop.it
Union Square's Fred Wilson watches with glee as all the big tech companies look for the next thing to make sure they don't miss it; and they will pay real money (to you and me) when we invent it.
Damian Corbet's insight:

"Mobile is now the last thing...."

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How to Generate Leads from Social Media

How to Generate Leads from Social Media | No Nonsense Social Media | Scoop.it
What does it take to really turn social media into business leads?

Via Sam Wee
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How to Build and Operate a Content Marketing Machine | Social Media Today

How to Build and Operate a Content Marketing Machine | Social Media Today | No Nonsense Social Media | Scoop.it

Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance.


Via Miika Tuomivuo
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How To Make It Easy for Others To Retweet Your Quality PDF or eBook

How To Make It Easy for Others To Retweet Your Quality PDF or eBook | No Nonsense Social Media | Scoop.it

Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.

 

This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.

 

From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?

 

The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

 

Below I lay out how to do this in six simple steps."

 

 

Useful. Well explained. 7/10

 

Useful: http://www.socialmediaexaminer.com/how-to-add-retweet-buttons-in-your-pdf-documents/


Via Robin Good
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Beth Kanter's comment, September 3, 2012 12:46 PM
This post is from 2009, does the feature still work in the same way? In your own work, have you found this valuable? I'm thinking of testing it.
Robin Good's comment, September 4, 2012 1:42 AM
Beth, it should work to this day. I had used it last year and just run into it again. Only problem is that the code in the article is for the old twitter. New twitter has different code. Use http://twitter.com/intent/tweet?status= and it should work fine.
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The 3 Missing Links of Twitter

The 3 Missing Links of Twitter | No Nonsense Social Media | Scoop.it
Three things that are missing from Twitter and having them will definitely increase the user experience.

Via Sam Wee
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How to defeat the social media skeptics in your company.

How to defeat the social media skeptics in your company. | No Nonsense Social Media | Scoop.it
Jeff Hayzlett of Kodak discusses how to deal with the social media naysayers.
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7 Copywriting Best Practices for Effective Landing Page Copy

7 Copywriting Best Practices for Effective Landing Page Copy | No Nonsense Social Media | Scoop.it

Excerpted from the original article: "If you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these 7 landing page copywriting best practices.

 

1) Use Action-Oriented Language

If within 3 seconds, a site visitor can't glean what exactly they can do on that page, they click the back button.

 

2) Use Value-Oriented Language

The value is the "so what?" of your landing page copy. Use language to convince visitors that the time they'll spend filling out your form is worth it for the offer they'll receive

 

3) Use Reader Keywords

What is a reader keyword? It's a phrase I just made up to describe the keywords a reader -- not a search engine, a reader -- will look for while scanning your page to understand what the page is about.

 

4) Write Using the Second Person

Writing in the second person means instead of saying "I," you speak in your readers' terms by saying "You" and "Your."

 

5) Go for Clarity Over Creativity

You're on a timer. It's set for 3 seconds. There's no time for fluffy language.

 

Discover the remaining points in the original article here: http://bit.ly/w8O3Z2 ;

 

(Curated by Agostino Caniato: http://bit.ly/Landing-Page-World)


Via Agostino Caniato, Robin Good
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Tweetonomics: the monetization of Twitter.

Tweetonomics: the monetization of Twitter. | No Nonsense Social Media | Scoop.it
With Twitter now a household term, the popular social media site has allowed various businesses, products and jobs relating to their site to flourish. As more users join this online community, more career opportunities will evolve due to the viral success of the Twittersphere.
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Is social media changing the cultural landscape?

Does technological progress change the human condition? Techno-sociologist Zeynep Tufekci took the time to speak with Martin Eiermann about the rise of Al Jazeera, accelerating change and the conventions of online interaction.

Via Alex Grech
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Has Social Media Lost Its Finesse?

Has Social Media Lost Its Finesse? | No Nonsense Social Media | Scoop.it
Social media started with an ability to connect us in a era when we were all divided. The wrath of factory mindset had placed the individual behind everyone. Social media brought the balance back. It brought the human ...
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Two Simple Steps to Take More Control Over Google's New Privacy Policy

Two Simple Steps to Take More Control Over Google's New Privacy Policy | No Nonsense Social Media | Scoop.it
Google's new privacy policy takes effect Thursday, and some are worried. These two steps will help control how much your info is recorded.
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Why are the "social media elite" ignoring us? - Schaefer Marketing Solutions: We Help Businesses {grow}

Why are the "social media elite" ignoring us? - Schaefer Marketing Solutions: We Help Businesses {grow} | No Nonsense Social Media | Scoop.it
Why are the "social media elite" ignoring us? The answer may surprise you!
Damian Corbet's insight:

"Start your own sphere of influence" - great advice from @markwschaefer for people starting out in social media.

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The Top 20 Social Networks

The Top 20 Social Networks | No Nonsense Social Media | Scoop.it

This infographic takes a look at the major players in social media – including those lucky enough to find themselves in the 100+ million user club – and provides some key statistics and growth data for twenty different channels.

 

Full details at: http://ijustdid.org/2012/11/top-social-networks/

 


Via Jonha Revesencio, Marty Koenig, Ralph Schneider
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5 Social Media Management Tools to Fit Everyone’s Needs

5 Social Media Management Tools to Fit Everyone’s Needs | No Nonsense Social Media | Scoop.it

When it comes to managing your social media, there are lots of different tools to choose from. Depending on your needs, you could get away with using free tools or pay anywhere from $9.99 to $1,100 monthly for more professional level features.

 

Here are some of the top social media management tools used by marketing professionals to get the most out of your social media marketing campaign. Everyone from personal enterprise users will find something that fits their needs in this list.


Via Rami Kantari
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How to start a Social Media Campaign

The essentials of starting and maintaining a successful social media campaign.
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Why We Need More Social And Less Marketing | B2B Marketing Insider

Why We Need More Social And Less Marketing | B2B Marketing Insider | No Nonsense Social Media | Scoop.it

Social. Digital. Content. Inbound Marketing. Community.... These are the words that swirl around in my head all day long and fly-by on my Twitter feed.

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Social media has turned the purchase funnel on its head

Social media has turned the purchase funnel on its head | No Nonsense Social Media | Scoop.it
The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media managem...

Via Jean Cruz
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Why the NYSE is getting social media advertising just right

Why the NYSE is getting social media advertising just right | No Nonsense Social Media | Scoop.it
Using Twitter and Facebook....
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21 essential ingredients of a social media plan

21 essential ingredients of a social media plan | No Nonsense Social Media | Scoop.it

To celebrate the launch of our new social media strategy guide, Dave and I thought we’d share our top 21 tips to help with social media planning. We’d love to hear your thoughts from recent experience, too…

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Social Share Buttons: just pick three

Social Share Buttons: just pick three | No Nonsense Social Media | Scoop.it
In the movie Office Space, Stan the manager of Chotchkie's badgers Joanna (Jennifer Aniston) to wear more flair, cheesy aluminum buttons usually hand.
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Twitter's slow road to IPO

Twitter's slow road to IPO | No Nonsense Social Media | Scoop.it

Wall Street Journal - To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com BY SHIRA OVIDE AND EMILY...

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European agencies say new Google privacy policy violates EU law

European agencies say new Google privacy policy violates EU law | No Nonsense Social Media | Scoop.it

PC Magazine - By Damon Poeter. Google's consolidated privacy policy violates European law, European Union Justice Commissioner Viviane Reding said Thursday, citing findings by data...

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