Social. Digital. Content. Inbound Marketing. Community.... These are the words that swirl around in my head all day long and fly-by on my Twitter feed. 
The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media managem... Via Jean Cruz 
Using Twitter and Facebook.... 
To celebrate the launch of our new social media strategy guide, Dave and I thought we’d share our top 21 tips to help with social media planning. We’d love to hear your thoughts from recent experience, too… 
In the movie Office Space, Stan the manager of Chotchkie's badgers Joanna (Jennifer Aniston) to wear more flair, cheesy aluminum buttons usually hand. 
Wall Street Journal - To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com BY SHIRA OVIDE AND EMILY... 
PC Magazine - By Damon Poeter. Google's consolidated privacy policy violates European law, European Union Justice Commissioner Viviane Reding said Thursday, citing findings by data... 
Privacy advocates were up in arms when Twitter revealed that it would be selling two years of archived tweets to UK-based Datasift to, well, sift through, reports the Mail Online. 
Yahoo has demanded licensing fees from Facebook for use of its technology, the companies said on Monday, potentially engulfing social media in ... 
Users spent 3 minutes a month there, according to ComScore. That's compared with 7 hours a month for Facebook. 
Social media can be a powerful tool – if you know how to use it. "This social media thing is all very fun and exciting, but what should we tweet about?" is a question I hear regularly. 
The poll, conducted in April and May of last year, concentrated on people's interactions within social media websites. 
Must B2B marketers change their strategies within a recession? Does an economic downturn always mean online marketers have to work even harder to find ways to do more with much less? Can a recession develop ... |
Jeff Hayzlett of Kodak discusses how to deal with the social media naysayers. 
Excerpted from the original article: "If you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these 7 landing page copywriting best practices.
1) Use Action-Oriented Language If within 3 seconds, a site visitor can't glean what exactly they can do on that page, they click the back button.
2) Use Value-Oriented Language The value is the "so what?" of your landing page copy. Use language to convince visitors that the time they'll spend filling out your form is worth it for the offer they'll receive
3) Use Reader Keywords What is a reader keyword? It's a phrase I just made up to describe the keywords a reader -- not a search engine, a reader -- will look for while scanning your page to understand what the page is about.
4) Write Using the Second Person Writing in the second person means instead of saying "I," you speak in your readers' terms by saying "You" and "Your."
5) Go for Clarity Over Creativity You're on a timer. It's set for 3 seconds. There's no time for fluffy language.
Discover the remaining points in the original article here: http://bit.ly/w8O3Z2 ;
(Curated by Agostino Caniato: http://bit.ly/Landing-Page-World) Via Agostino Caniato, Robin Good 
With Twitter now a household term, the popular social media site has allowed various businesses, products and jobs relating to their site to flourish. As more users join this online community, more career opportunities will evolve due to the viral success of the Twittersphere. Does technological progress change the human condition? Techno-sociologist Zeynep Tufekci took the time to speak with Martin Eiermann about the rise of Al Jazeera, accelerating change and the conventions of online interaction. Via Alex Grech 
Social media started with an ability to connect us in a era when we were all divided. The wrath of factory mindset had placed the individual behind everyone. Social media brought the balance back. It brought the human ... 
Is Social Media Actually Making Us Less Connected? 
Google's new privacy policy takes effect Thursday, and some are worried. These two steps will help control how much your info is recorded. 
Ad targeting. Google+ is designed to power ad targeting, and for that it only needs you to sign up once. 
Google+ is a failure because it was never designed to be a social network, it was designed to be a data collection tool. 
Almost half of American consumers learn about food from social networking sites as traditional sources of information on recipes, cooking skills and meal planning are... 
ForbesSocial Media Tech Startups Scramble for Facebook Ad OpportunityForbesMore than ever, social media is blurring the lines among paid advertising, public relations, and Web content. The rise of social media sites, such as Twitter and Facebook, offer up new challenges to these regulations. |
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