You may be familiar with Maslow’s Hierarchy of Needs. It’s a theory Abraham Maslow proposed in 1943, that provides a pecking order of human needs. At the bottom of the pyramid are physiological needs: breathing, food water, etc. The fundamentals needed for basic survival. The needs then climb the pyramid, becoming more intangible as one goes along: safety, love/belonging, esteem, self-actualization. Via Gianluigi Cuccureddu Robin Good: FlashIssue is a web app which allows you to easily assemble a professional-looking newsletter, by bringing together your best content as well as any article available online.
You can search for any topic via an integrated Google Search or provide the URL of a specific web page you want to integrate.
N.B.: A Google Chrome plugin also allows you to easily clip and grab any content directly from any web page and easily integrate it inside your curated newsletter.
See how it works: http://www.flashissue.com/gmail-newsletters/ ;
Read more about it: http://www.flashissue.com/curated-newsletters-flashissue-launches-for-mailchimp-gmail ;
Chrome plugin: http://www.flashissue.com/gmail-newsletters/ ;
Try it out: http://www.flashissue.com/ ; Via Robin Good, Internet Billboards 
I selected this article today curated by Robin Good because customizing content to fit each segment is a must for effective curation and content marketing. Robin Good: This article (no author name) on Curata raises a very important questions for those responsible to select and publish content for a medium to large organization.
The issue is: do you address all of the possible customer tribes, in additional to existing and potential clients, or do you curate and select content for a specific tribe?
While the article overall answer acknowledges that only big brands have the power to do so and that it is more than OK not to specialize too much I agree with him Robin - Those companies that do not customize comtent that is highly specific to their unique tribes will not be able to compete with those who do. Robin says:
"Given the size and present communication strategy of many large companies, this is not something that will happen overnight, but in my view it is certain that companies which are not able to "curate" and communicate on th exact wavelength of their customers will have an increasingly hard and competitive future ahead, even when pitched against much smaller competitors".
Via Robin Good, janlgordon 
Electronic Commerce Info NetNachholbedarf: Social Media nicht nur im Marketing nutzenElectronic Commerce Info Netund nur knapp zehn Prozent glauben, mit ihren Social-Media-Aktivitäten ihr Ergebnis zu steigern.
Social-Media-Experte : "Die Zahl der Facebook-Fans spielt keine Rolle"WirtschaftsWocheBastian Scherbeck, Deutschland-Chef einer der größten Social-Media-Agenturen erklärt, warum sie sich oft über Facebook wundern und wie er mit dem... 
Im Vergleich sind Social Networker erfolgreicher im Job. Wer im Berufsleben soziale Werkzeuge wie Facebook, Twitter und Google+ aktiv einsetzt, ist erfolgreicher. Das ist das Ergebnis einer umfassenden europäischen ... 
ComputerwocheSocial Media StudieElektronikpraxisWer Social Media im Beruf einsetzt, ist erfolgreicher. Überraschenderweise haben hier Führungskräfte und nicht die jüngere Generation die Nase vorn, so eine Studie von Millward Brown. 
Der US-Autokonzern General Motors (GM) will laut einem Bericht des „Wall Street Journal“ (WSJ) keine Werbung mehr innerhalb des sozialen Netzwerks. ... ONEtoONE Dialog über alle Medien · www.mailingtage.de/vorfreude · Business ... 
Wobei die Schlagwörter “Relevanz” und “Reputation” erstaunlich häufig fallen im Zusammenhang mit Social Media-Strategien: Die Multiplikatoren kämpfen für die Ehre und wollen genauso ernst genommen werden wie ihre ... Ranking: Die erfolgreichsten Social-Media-Händler. Wer die beliebtesten US-Onlinehändler in den sozialen Netzwerken sind, lässt sich in einer aktuellen Infografik auf einen Blick feststellen. Das Top 250-Ranking zeigt auch ... 
Social Media: Daten & Fakten zu Facebook, Twitter und Co. Soziale Netzwerke wie Facebook, Twitter, GooglePlus und Xing sind in den vergangenen Jahren zu einem festen Bestandteil unserer Gesellschaft geworden. 
This piece was written by Lisa Pluth for socialfresh
Pinterest is all about images, right?
Wrong.
In Pinterest users build boards around interesting categories. Keywords play a prominent part in the structure of the site.
Words play an integral part in gaining followers and being re-pinned. This article looks at using words effectively to get the most out of pins.
In Pinterest users build boards around interesting categories. Keywords play a prominent part in the structure of the site.
Each board has its own name and description. In addition, the user or others can further categorize each board into a standard Pinterest category . Spend time thinking about how to organize boards both for users and the site’s internal search engine. Users of the site will use words to search for specific pins. Unlike Google, on Pinterest the search facility is fairly simple.
**This will undoubtedly change as the site grows, but for now long or complex search phrases do not produce results.
**Posts also have descriptions and these too are important. Placing keywords in pin descriptions will make the pin searchable in the Pinterest search facility.
**Because Pinterest has a built-in share facility with both Twitter and Facebook using keywords gives posts greater exposure on these sites as well.
1. Using Keywords on Pinterest
Keywords are extremely important for categorizing pins in the Pinterest search engine.
**Words are used to categorize boards and posts.
**They are also how users search for pins.
**All sections should be filled out thoughtfully to secure the best sharing among users.
**From a viewer’s perspective keywords help them quickly search boards so they can find the most appealing pins.
**Users are also able to like or follow particular words or topics making the use of keywords extremely valuable.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/JdRTsL] Via janlgordon 
This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Plugin, theme & site structure tips!
WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general. If you're not using an SEO plugin yet, grab the WordPress SEO plugin - http://bit.ly/H27iw9 - and get going. This Definitive Guide - http://bit.ly/H26Q11 [pdf] covers quite a lot of ground and is therefore a long read. Check out The table of contents - http://bit.ly/H26V4I for some quick jumping around. By Joost de Valk - http://bit.ly/H271JH ; Via maxOz |
Reports shows rapid and sustained growth in crowdfunding market.
Via Ari Massoudi 
What if you could get up to 30% more traffic by using a special code on your pages? This code ties directly into Google’s new Knowledge Graph. A new Algorithm aimed at narrowing the “Thing” you are looking for. This whole new code was developed between the three major Search Engines – actually three new codes were developed and they are all supported by Google, Yahoo and Bing. The three main types of code or “mark-up” are called: RDFA, Microformat and Microdata. Continue reading: http://bit.ly/LdJSjB ; Via maxOz
Social Media are a set of technologies that work as a platform for the user to share something and SMO stands for Social Media Optimization.
Via Sam Wee 
in der Werbebranche ist ein neuer Beruf entstanden: Kampagnen fürs Netz werden von Social-Media-Managern gemacht.
Social-Media-Boom in China mit viel PotentialBörseGo.deFrankfurt (BoerseGo.de) - Wer am Social Media-Boom in einem stark wachsenden, weitgehend ungesättigten Markt teilhaben möchte, sollte nach China blicken. 
Da sind sie, die seit Anfang des Monats erwarteten Social Media Guidelines, pardon, die Empfehlung für einen sicheren Umgang mit sozialen Medien für Bundeswehrangehörige. Kein Social Media Handbook wie bei der ... 
Anfang April veröffentlichte der BVDW eine Studie zum Thema Social Media in Unternehmen. Ziel der Online-Befragung war es herauszufinden, für welche Unternehmensbereiche und Anwendungsfälle sich die sozialen ... 
Mit Spannung habe ich das Fachbuch Social Media Marketing & Recht von Rechtsanwalt Thomas Schwenke erwartet. Es ist am 1. März im gleichen Verlag wie PR. 
... Netzwerk an die Börse. Der Hightech-Verband BITKOM nennt vor diesem Hintergrund zentrale Daten zur Nutzung sozialer Medien in Deutschland: ... 
Die in London ansässige Agentur für digitales Marketing Greenlight hat in einer globalen Umfrage 500 Personen befragt, wie sie mit Online-Werbung, Suchmaschinen und sozialen Netzwerken umgehen. ... 
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision Via Gianluigi Cuccureddu 
Marketing your white paper before it is launched can help create buzz and get people lined up to read it as soon as it's available.
If you start your marketing push a week or two before you plan to publish, you should have plenty of time to generate excitement and prepare to engage your readers. 1. Have a distribution plan at the ready 2. Create a landing page Use this page to enable registeration by visitors, so that you can send them the whitepaper as soon as it’s published 3. Write a series of relevant posts to support and promote the paper Attract traffic to your site in preparation for your white paper launch by writing a series of relevant posts [during the one or two week leadup] 4. Write guest posts Get some of these posts to published before your white paper goes live and some on the same day on which your white paper is published 5. Get reviews Make a preview copy available and ask, preferably a Thought Leader, in the same niche, if they would write a review and post it on their blog Or to provide a short, four- or five-line blurb, if they are too busy to write a full review 6. Invite experts to guest post When they write posts on topics they specialize in for your blog and share them, their followers will visit your site, read the post and notice your white paper 7. Email it to your subscribers And don't forget to tweet, facebook, use your LinkedIn connections and Pinterest followers to inform them of your Whitepaper These methods require time management and planning, however they are well worth the effort
Mitt Ray - http://bit.ly/JfKqGh - has also witten a book on "White Paper Marketing" and a free guide - How To Write A White Paper - http://bit.ly/JfKCp0 [pdf] A special thanks to my wonderful friend Jan Gordon - http://bit.ly/z4ipfs - who shared this article with me Via maxOz |
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