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B2B SEO and Internet Marketing
Search Engine Optimization and Internet Marketing Tips and Insights for B2B Businesses
Curated by Michelle Hamel
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Marketing Basics: 7 B2B content marketing tactics | MarketingSherpa

Marketing Basics: 7 B2B content marketing tactics | MarketingSherpa | B2B SEO and Internet Marketing | Scoop.it
If the MarketingSherpa B2B Summit 2012 presenters were correct, content marketing is becoming the focal point around which all other marketing channels orbit.
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Are Reviews Getting Even More Important?

Are Reviews Getting Even More Important? | B2B SEO and Internet Marketing | Scoop.it
Reviews are a big deal on Google now, and user experience data is crucial for the average ecommerce site. But there is a right way and a wrong way to use this tool, and you should take care that you don't make a misstep.
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How to Outsource Your Way to Better Content

How to Outsource Your Way to Better Content | B2B SEO and Internet Marketing | Scoop.it
If you’re not an expert in one of the major areas you’re currently devoting a portion of your professional time to, it’s time to find someone who is. Learn how with these steps from Robert D. Smith.
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When Content Marketing Goes Wrong - Business 2 Community

When Content Marketing Goes Wrong - Business 2 Community | B2B SEO and Internet Marketing | Scoop.it
Business 2 Community
When Content Marketing Goes Wrong
Business 2 Community
Digital marketing changes constantly and quickly, and as the industry rockets away from pure link-building and SEO, content marketing is taking center stage.
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Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC]

Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] | B2B SEO and Internet Marketing | Scoop.it
Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable by Cisco. By that time, nearly 3 billion people will be using the ... (RT @MarketSummit: Internet growth isn't slowing down.
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12 Brutally Honest Answers to Your Content Marketing Questions | Social Media Today

12 Brutally Honest Answers to Your Content Marketing Questions | Social Media Today | B2B SEO and Internet Marketing | Scoop.it
Gads of business owners are starving for answers to their questions about making their content marketing programs work. Barry Feldman of @feldmancreative takes an aggressive swing at them. You've been warned.
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Use Social Media Statistics to Find Your B2B Audience

Use Social Media Statistics to Find Your B2B Audience | B2B SEO and Internet Marketing | Scoop.it
B2B marketers often use statistics for their social media presentations.
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Five Instagram Marketing Trends From InstaBRAND

Five Instagram Marketing Trends From InstaBRAND | B2B SEO and Internet Marketing | Scoop.it
These five trends in Instagram marketing from expert Christian Adams show you why visual content marketing will be 2013's biggest social media force.
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What a New Writer Should Know About Search Engine Optimization - Associated Content - associatedcontent.com

What a New Writer Should Know About Search Engine Optimization http://t.co/1k7wuDAa
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4 Myths About Using eBooks for Content Marketing

4 Myths About Using eBooks for Content Marketing | B2B SEO and Internet Marketing | Scoop.it
Blog post at : Guest post by Alex Clifford

You may or may not be using ebooks as part of your content marketing.
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How Content Marketing Compares to Traditional Advertising [Infographic] | Digital Marketing Fever

How Content Marketing Compares to Traditional Advertising [Infographic] | Digital Marketing Fever | B2B SEO and Internet Marketing | Scoop.it
How Content Marketing Compares to Traditional Advertising [Infographic] on Digital Marketing Fever curated by Anthony Burke (How Content Marketing Compares to Traditional Advertising [Infographic] | Digital Marketing Fever
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Small Businesses Bet Bigger on Content Marketing

Small Businesses Bet Bigger on Content Marketing | B2B SEO and Internet Marketing | Scoop.it
Articles and blog posts were the type of content most favored by small businesses - 74% have promoted their business using articles, and 64% through blog posts.
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How to Claim Your Google+ Vanity URL | Location3 Media

How to Claim Your Google+ Vanity URL | Location3 Media | B2B SEO and Internet Marketing | Scoop.it
Are you eligible to claim you Google+ vanity URL? Find out how you can prepare.
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Know Your “Ps” When It Comes to Content and Social Marketing

Know Your “Ps” When It Comes to Content and Social Marketing | B2B SEO and Internet Marketing | Scoop.it
Way back when I got my master’s degree in Marketing they used to teach the four Ps of marketing – product, place, promotion, and price. While I think there is still some validity in this model, the...
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The Evolution of Content Marketing | Social Media Today

The Evolution of Content Marketing | Social Media Today | B2B SEO and Internet Marketing | Scoop.it
The old way of marketing a business solution or message truly is incomparable when put side by side with marketing in the online realm.
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What B2B SEO's Need To Know About Buyer Personas - Search Engine Land

What B2B SEO's Need To Know About Buyer Personas - Search Engine Land | B2B SEO and Internet Marketing | Scoop.it
Search Engine Land
What B2B SEO's Need To Know About Buyer Personas
Search Engine Land
While buyer personas (user personas) are an established concept in broader B2B marketing discussions, it has taken on new life in recent years.
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Creating the Web 2.0 Buzz – Beyond Search Engine Optimization | websmastering.com

Creating the Web 2.0 Buzz – Beyond Search Engine Optimization | websmastering.com | B2B SEO and Internet Marketing | Scoop.it
VIRAL MARKETING Any discussion of viral marketing brings up two authors - Malcom Gladwell, The Tipping Point and Seth Godin, Unleasing the Idea Virus.
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Insurance Marketing: You Don't Sell Insurance, You Sell B2B Services - Business 2 Community

Insurance Marketing: You Don't Sell Insurance, You Sell B2B Services - Business 2 Community | B2B SEO and Internet Marketing | Scoop.it
Insurance Marketing: You Don't Sell Insurance, You Sell B2B Services
Business 2 Community
Insurance Marketing: You Don't Sell Insurance, You Sell B2B Services image business Perception plays a huge part in marketing.
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2 B2B Content Marketing Challenges Solved with a News-Based Approach

2 B2B Content Marketing Challenges Solved with a News-Based Approach | B2B SEO and Internet Marketing | Scoop.it
To create enough engaging content, you need a strategy that defines why you want to publish content, fueled by a renewable pool of relevant topics. Find out how B2B marketers are finding a solution...
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Creative Content Marketing: Winning Hearts, Minds & Wallets - Search Engine Watch

Creative Content Marketing: Winning Hearts, Minds & Wallets - Search Engine Watch | B2B SEO and Internet Marketing | Scoop.it
BizReport Creative Content Marketing: Winning Hearts, Minds & Wallets Search Engine Watch TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds & Wallets, to a packed...
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Does Facebook Work for B2B Marketing?

Does Facebook Work for B2B Marketing? | B2B SEO and Internet Marketing | Scoop.it
Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more. (Funkar Facebook för #B2B #marketing ?
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Mix of Digital, Offline Tactics Yields High-Quality B2B Leads - eMarketer

A study of B2B marketers found that in-house email marketing and SEO are two of the top sources of high-quality leads.
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Debunking the B2B Social Media Myth – how social can be used in B2B online marketing strategies | The Wall Blog

Debunking the B2B Social Media Myth – how social can be used in B2B online marketing strategies | The Wall Blog | B2B SEO and Internet Marketing | Scoop.it
It is a common misconception for marketers to believe that social media for B2B companies is a fruitless venture with little to no reward.
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Content Marketing: What Makes An Article Popular On Twitter? | Social Media & Internet Marketing News for Business | Marketaire

Content Marketing: What Makes An Article Popular On Twitter? | Social Media & Internet Marketing News for Business | Marketaire | B2B SEO and Internet Marketing | Scoop.it
When it comes to article marketing and SMM, what factors determine whether an article gets re-tweeted or not? Now we can predict article popularity on Twitter.
Michelle Hamel's insight:

Apparently "cats" are right up there with "health" and "technology" in what Twitter users find most important.

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Is data killing your B2B marketing opportunities? | B2BMarketingSmarts

Is data killing your B2B marketing opportunities? | B2BMarketingSmarts | B2B SEO and Internet Marketing | Scoop.it

“If a company can’t get the basics of who I am right, then how can I trust anything else they do?”

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