B2B Sales Scoop |...
Follow
Find
66 views | +0 today
B2B Sales Scoop | Lead Generation
Don't waste the great potential that your financial services company has. Get quality leads & appointments from Ledger Leads.
Curated by Ava Myers
Your new post is loading...
Your new post is loading...
Scooped by Ava Myers
Scoop.it!

Role of Professional Telemarketers in Financing Lead Generation « ledgerleads_blog

Role of Professional Telemarketers in Financing Lead Generation « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

The marketing people have a big responsibility on their shoulders. Who wouldn’t have a heavy burden if they are assigned to find new clients? I know that feeling, too. The team members and leaders in marketing bear the task of getting in touch with potential customers, making follow-ups and implementing programs that will increase brand awareness. Looking after a number of prospective clients out of the thousands in population does not seem to be a light function.

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Reduce Cost Per Lead by Outsourcing Your Insurance Lead Generation « ledgerleads_blog

Reduce Cost Per Lead by Outsourcing Your Insurance Lead Generation « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

More often than not, an in-house insurance lead generation demands a lot of expenses. One of which is the employment. All too often, costs include in the recruitment and hiring of new employees, salaries, incentives, commissions and other benefits. Another expenditure is on the facility. The expenses involved are the materials, labor and overhead, as well the repairs and maintenance. Equipments are also incurred, which usually includes the acquisition and other attributable costs. Others may be owing to utilities, management or supervisory salaries, and telecom charges.

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Popular Slogans that Will Guide You in Generating Accounting and Tax Leads « ledgerleads_blog

Popular Slogans that Will Guide You in Generating Accounting and Tax Leads « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

A slogan or a tagline is one of the intangible assets, not literally though, of any company. More often than not, when people hear a particular line, they will be able to associate it to a particular brand. If someone says “Connecting People”, you would recognize it as Nokia’s. That is how popular a slogan is in building a strong brand and fighting off the competition.

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Is Outsourced Telemarketing Suitable in Generating Financial Planning Leads? « ledgerleads_blog

Is Outsourced Telemarketing Suitable in Generating Financial Planning Leads? « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Outsourced telemarketing has been a good tool in generating financial planning leads and appointments. Invest in phone marketing to reach your sales potential.
Ava Myers's insight:

Every body wants to know the right way to use financial resources. For example, home owners want to understand the right plan that will be able to insure college education funds for their children. Business owners, on the other hand, are so eager to determine the best approach to manage their available cash, business risks involved, taxes and liabilities. Both of which aim for the same goal – to get maximum results from their decisions. But the fact remains that many of them do not know the ins and outs of financial planning.

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Financial Lead Generation – A New School of Cool « ledgerleads_blog

Financial Lead Generation – A New School of Cool « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Today's financial lead generation campaigns might want to get ready for when millennials become new investors, not just new employees.
Ava Myers's insight:

The generational shifts in the workplace population aren’t just affecting companies internally. They’re also creating new possibilities in the financial services sector. As such, your financial lead generation strategy might work best by aligning your overall message with these particular possibilities.

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Financial Lead Generation Tips – Want to See Bad Marketing? Try Pirating Stuff « ledgerleads_blog

Financial Lead Generation Tips – Want to See Bad Marketing? Try Pirating Stuff « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
It's easy to put the blame of all your lead generation woes on the fact that some scammers are dreadful marketers. However, don't be too hard on yourself.
Ava Myers's insight:

It’s tempting to think that the companies in the business of financial planning are ‘victimized’ by the standards of good marketing. Everything from the words placed in the content to the credibility, validity, and reliability of your own organization is put under extreme scrutiny.

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Should Lead Generation Campaigns Still Run When A Battle’s Going On? « ledgerleads_blog

Should Lead Generation Campaigns Still Run When A Battle’s Going On? « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
A lead generation campaign should always have a back up plan, and that includes one for socio-political upheaval.
Ava Myers's insight:

It’s really important for any business to have a lead generation action plan in case they find themselves caught in the midst of a highly politicized struggle.

Now why lead generation in particular? Shouldn’t your entire organization be concerned when things like huge protests and scandal disrupt the tranquility of business-as-usual?

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

6 Scary Things That Could Happen to You in Financial Services Marketing « ledgerleads_blog

6 Scary Things That Could Happen to You in Financial Services Marketing « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
In financial services, not all the things you fear are beyond your control. Marketing is one. Do everything you can to avoid these scary slip-ups!
more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Your Appointment Setting Campaign is Not Always a Crusade « ledgerleads_blog

Your Appointment Setting Campaign is Not Always a Crusade « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Not all modern crusades have happy endings. Is this worth the risk when you turn your appointment setting campaign into one?
Ava Myers's insight:
Your Appointment Setting Campaign is Not Always a Crusade
more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Lead Generation Tips – Should Marketers Play With Semantics? « ledgerleads_blog

Lead Generation Tips – Should Marketers Play With Semantics? « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Playing like semantics seems like an easy game for B2B marketers but doublespeak can seriously damage the lead generation process.
Ava Myers's insight:

lead generation, lead generation company, lead generation services, telemarketing, telemarketing company, telemarketing services, appointment setting, appointment setting company, appointment setting services, business to business leads, call center services, financial leads, accounting leads, financial services leads, accounting services leads

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

How Luck Can (and Cannot) Define Your Lead Generation Results |

How Luck Can (and Cannot) Define Your Lead Generation Results | | B2B Sales Scoop | Lead Generation | Scoop.it
Exerting the most control over your lead generation tactics doesn't 100% guarantee that the element of chance has been eliminated. Work with it instead!
more...
No comment yet.
Rescooped by Ava Myers from B2B Sales Scoop | Lead Generation
Scoop.it!

Misleading Leads from Misleading Content |

Misleading Leads from Misleading Content | | B2B Sales Scoop | Lead Generation | Scoop.it
Leads generated from misleading content can be just as misleading. Understand the mind behind the misled to keep it less frequent.
more...
Ava Myers's curator insight, October 7, 2014 10:09 PM

If you’ve been frustrated by your own Google searches sometimes, then you know what happens when you follow misleading content. Avoid creating the same problems with others and fine-tune your marketing materials to be less misleading.

Scooped by Ava Myers
Scoop.it!

Outsourced Appointment Setting Tips – Critique VS Complain |

Outsourced Appointment Setting Tips – Critique VS Complain | | B2B Sales Scoop | Lead Generation | Scoop.it
Appointment setting services aren't immune to complaints. Critiques however are better for your outsourcing relationship.
more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

What You Need to Know About Insurance Lead Generation and Appointment Setting « ledgerleads_blog

What You Need to Know About Insurance Lead Generation and Appointment Setting « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

Selling insurance programs is undoubtedly a tough job, especially with the gloomy financial conditions we have at the present time. Consumers are now very gingerly on the products that are being advertised and sold, be it online and offline. Also, their guard is up because of some lies and scandals in the insurance industry. I would not be surprised why firms are climbing a steep hill in generating insurance sales leads and insurance appointments.

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

What Should not be Absent in Your Financial Planning Lead Generation « ledgerleads_blog

What Should not be Absent in Your Financial Planning Lead Generation « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Increase your company's profitability by getting more quality financial planning leads & business appointments through low-cost telemarketing solution.
Ava Myers's insight:

Financial planning lead generation can be tough if not done properly by the right people. This is a glaring you cannot deny. But, no matter how difficult marketing your solutions, and getting interested prospects, you just cannot drop it easily and find other ways to boost your sales. You know well that generating leads and setting appointments are essential requisites to increased sales performance. Instead of brooding about the challenges that make it daunting, what needs to be done is to strengthen your campaign. But then again, you will go back to the basic question, how?

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Reasons Not to Ignore Outsourced Telemarketing in Generating Financial Planning Leads « ledgerleads_blog

Reasons Not to Ignore Outsourced Telemarketing in Generating Financial Planning Leads « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Optimize outsourced telemarketing in generating financial planning leads. Using this direct marketing tool allows you to get new clients at less cost.
Ava Myers's insight:

Several companies do not like the idea of paying outsourced telemarketing service for financial planning lead generation and appointment setting. They think that cold-calling is too old, in fact obsolete, to use against today’s digital tools like email marketing and social media. Also, the implementation of the Do Not Call Registry along with other legal, regulatory and privacy guidelines have prevented telemarketers to reach other targeted prospects. Apart from these two, still there are other reasons why some firms have reservations to use phone marketing.

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Using Insurance Telemarketing to Seal Sales-Generating Insurance Appointments « ledgerleads_blog

Using Insurance Telemarketing to Seal Sales-Generating Insurance Appointments « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Suffer no more with marketing methods that do not give you maximum results. Use telemarketing to optimize business opportunities.
Ava Myers's insight:

Several financial service providers have been using telemarketing both in lead generation and appointment setting. Some accounting firms make use of the phone to get accounting leads and tax leads. Financing companies optimize this direct response vehicle in obtaining qualified financing leads. Financial advisers and planners are also maximizing the tool to land in front of targeted prospects and eventually win sales.

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Excuses Undermine Financial Appointment Setting « ledgerleads_blog

Excuses Undermine Financial Appointment Setting « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Excuses aren't the best thing to use when defending your business, even during an appointment setting campaign. It distracts you from something more important.
Ava Myers's insight:

In a typical corporate setting, there’s a lot of rigidity. Stern CEOs are often depicted as no-nonsense heads of the enterprise state with little to no tolerance for excuses.

That’s why it shouldn’t surprise you that making excuses only undermines your financial appointment setting campaign. But then again, how sure are that you’re truly free from the habit?

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Why Financial Leads Should Include ALL Social Data « ledgerleads_blog

Why Financial Leads Should Include ALL Social Data « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
While your financial leads could always use more social data, not all of it comes from a computer. Social also needs to be defined in raw sense.
Ava Myers's insight:

It’s becoming common knowledge that the best leads are generated by targeted campaigns. Whether it’s an active, outbound strategy or an inbound one centered on social media and content, you’ll get more potential customers if you actually know more about what defines them.

Speaking of social though, how much of social data do you use when assessing your financial leads?

more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

How the Technical Support Group is Directly Related to the Quality of Telemarketing Services « ledgerleads_blog

How the Technical Support Group is Directly Related to the Quality of Telemarketing Services « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Team work is extremely important if you want to provide your company with the best telemarketing services regardless of the type of leads you’re generating for them.
more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

How to Time Your Holiday Email Marketing Spree « ledgerleads_blog

How to Time Your Holiday Email Marketing Spree « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Even if your copy's good, it'd be a waste if your email marketing campaign missed out on the best time of the year to spread them around.
more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Financial Lead Generation Tips – Want to See Bad Marketing? Try Pirating Stuff « ledgerleads_blog

Financial Lead Generation Tips – Want to See Bad Marketing? Try Pirating Stuff « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
It's easy to put the blame of all your lead generation woes on the fact that some scammers are dreadful marketers. However, don't be too hard on yourself.
more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Gaining Insurance Leads from Traps and Corners |

Gaining Insurance Leads from Traps and Corners | | B2B Sales Scoop | Lead Generation | Scoop.it
Insurance leads are usually best generated after reaching prospects at a good time. However, even the worst times can still be saved.
more...
No comment yet.
Scooped by Ava Myers
Scoop.it!

Misleading Leads from Misleading Content |

Misleading Leads from Misleading Content | | B2B Sales Scoop | Lead Generation | Scoop.it
Leads generated from misleading content can be just as misleading. Understand the mind behind the misled to keep it less frequent.
Ava Myers's insight:

If you’ve been frustrated by your own Google searches sometimes, then you know what happens when you follow misleading content. Avoid creating the same problems with others and fine-tune your marketing materials to be less misleading.

more...
No comment yet.