B2B Marketing Predictions for 2013 | B2B Sales & Marketing | Scoop.it

"Change, innovation, progress, while these terms should always be associated with the positive, for marketers entrenched in their current methodologies, the future can seem down right scary as the lines blur."

 

As 2012 comes to a close, the predictions for 2013 emerge. On the top, ~100 CMO's predict the death of push marketing and more customer focused messaging.

 

Two other topics include:

1. Will marketing be retro and responsive?

2. Is marketing automation taking over?

Read the article for further ideas based on the 2013 predictions in the B2B marketin space.

http://www.searchenginejournal.com/b2b-marketing-predictions-of-2013/52492/