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B2B Sales & Marketing
Odds are you're going to start your marketing career in B2B, not B2C
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5 Tips for Using Google+ to Boost Your B2B Marketing

5 Tips for Using Google+ to Boost Your B2B Marketing | B2B Sales & Marketing | Scoop.it

"Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social media strategy."

 

"Here are five simple ways to give your business an almost immediate boost using Google+."

 

The article covers how to better use the About Page, Google+ Events, frequency of posting and optiimizing for search, setting up your Google authorship, and finding relevant users and engaging with them.

http://www.socialmediaexaminer.com/google-plus-to-boost-your-marketing/#more-26249

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Why I Love Google+

Why I Love Google+ | B2B Sales & Marketing | Scoop.it

"More than 850,000 people follow me on Twitter, and 171,000 people subscribe to my Facebook account, so I'm not a newbie to social media. Like many people, I need another social media service like I need more email... or my dog to throw up on my carpet." Guy Kawasaki

 

"And yet I jumped on Google+ (after I figured out how to publicly share posts, anyway). I spend two hours a day on Google+ because doing so is enjoyable and good for my brand as a writer, speaker, and startup-company adviser. Or, more truthfully, using Google+ is so enjoyable that I rationalize that it's good for my brand."

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6 Ways to Generate B2B Marketing Leads with Google+ (Free Ebook)

6 Ways to Generate B2B Marketing Leads with Google+  (Free Ebook) | B2B Sales & Marketing | Scoop.it

"If you are facing challenges with attracting new leads on Google+, don't worry. You are on your way to master this new social network for lead generation."

 

"Grab our latest ebook to gain a clear understanding of what Google+ lead generation means, how to track it, and what an optimized Google+ business page looks like. The ebook features insights and best practices from Google+'s team itself, so you are about to get access to top-notch information."

 

A quick registration is required, yet from personal experience, they do not abuse the relationship in anyway. Grab the Ebook if you are looking for ideas to help generate more inquries.

http://www.hubspot.com/6-ways-to-generate-leads-with-google-plus/?source=hspd-SME-6-ways-to-generate-leads-with-google-plus-20120730

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