"Social listening is an integral part of any effective online marketing team. In order to make progress in the social sphere, B2B businesses need to be aware of the conversations going on around their industry and business."
"Listening in, responding and interacting with prospects, and monitoring the results of social listening and response are essential. With social listening, your business can take its social media efforts to the next level."
"The benefits that come with social listening should be enough to convince your marketing team that this is something worth spending time on. You’ll be able to develop better social marketing strategies while gaining insight into your brand and industry. Using the insights you gain from social listening, you’ll be able to improve the conversation and reputation of your business."
Read the article for ideas around the benefits, insights and excecution needed to take social listening to the next level.
Via Ken Jondahl