B2B Sales & Marketing Insights
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B2B Sales & Marketing Insights
B2B is very different than B2C. Building trusting relationships with each customer is critical.
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Millennials add social savvy to marketing mix :: BtoB Magazine

Millennials add social savvy to marketing mix :: BtoB Magazine | B2B Sales & Marketing Insights | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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Applying Smarter Metrics to your Sales and Marketing Funnel

Applying Smarter Metrics to your Sales and Marketing Funnel | B2B Sales & Marketing Insights | Scoop.it
Smarter metrics could help you get 5* more performance from your B2B sales and marketing activities - here's how...
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Avoid these 4 creative gaffes in emails :: BtoB Magazine

Avoid these 4 creative gaffes in emails :: BtoB Magazine | B2B Sales & Marketing Insights | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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When It Comes To Inbound Marketing Time Is Definitely Of The Essence - Forbes

When It Comes To Inbound Marketing Time Is Definitely Of The Essence - Forbes | B2B Sales & Marketing Insights | Scoop.it
A couple of months ago I wrote a post titled Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer.
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B2B Social Media – The Missing Piece That Makes Solutions Marketing Work

B2B Social Media – The Missing Piece That Makes Solutions Marketing Work | B2B Sales & Marketing Insights | Scoop.it
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B2B Companies Can Target LinkedIn Updates | Social Media B2B

B2B Companies Can Target LinkedIn Updates | Social Media B2B | B2B Sales & Marketing Insights | Scoop.it
LinkedIn now lets companies target their status updates by a variety of factors.
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What companies should know about customer-experience management

Customer experience management (CEM) involves a more cohesive approach to customer acquisition and retention than traditional CRM or social CRM. To get the most from CEM, companies should combine it with CRM.
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Should I Increase My B2B Marketing Budget the Remainder of the Year? | Business.com B2B Online Marketing Blog

Should I Increase My B2B Marketing Budget the Remainder of the Year? | Business.com B2B Online Marketing Blog | B2B Sales & Marketing Insights | Scoop.it
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B2B Behind B2C in Using Social to Track and Follow Up on Brand Mentions

B2B Behind B2C in Using Social to Track and Follow Up on Brand Mentions | B2B Sales & Marketing Insights | Scoop.it
B2C and US-based companies lead the way...
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For B2B Marketers, The Zero Moment Of Truth Is Also Mobile - Forbes

For B2B Marketers, The Zero Moment Of Truth Is Also Mobile - Forbes | B2B Sales & Marketing Insights | Scoop.it
VideoCan I assume that at the very least you have heard of The Zero Moment of Truth?
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How can marketers best use mobile to grow their brands and increase their pipeline? :: BtoB Magazine

How can marketers best use mobile to grow their brands and increase their pipeline? :: BtoB Magazine | B2B Sales & Marketing Insights | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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