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B2B Sales & Marketing Insights
B2B is very different than B2C. Building trusting relationships with each customer is critical.
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The Role of Followers in Leadership Development - Chief Learning Officer, Solutions for Enterprise Productivity

The Role of Followers in Leadership Development - Chief Learning Officer, Solutions for Enterprise Productivity | B2B Sales & Marketing Insights | Scoop.it

The onus is on leaders to create engaged, fulfilled followers who can help them drive change and achieve company goals. But to do that, leaders must first believe in their own strategy.

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Twitter follows Facebook down the walled garden path

Twitter follows Facebook down the walled garden path | B2B Sales & Marketing Insights | Scoop.it
Twitter set off alarm bells across the web in recent weeks when it ended its partnership with LinkedIn and reiterated its warning that it would be cracking down on the terms of its API. The company...
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4 Ways to Improve Sales Enablement — It's All About Revenue: The Revenue Marketing Blog

4 Ways to Improve Sales Enablement — It's All About Revenue: The Revenue Marketing Blog | B2B Sales & Marketing Insights | Scoop.it
Want to free your sales team to be their own marketers? Here are 4 tips for better sales enablement.
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Executive tales from the Twitterverse: How ING Canada’s CEO staked his brand on social media success | C-Suite | Executive | Financial Post

Executive tales from the Twitterverse: How ING Canada’s CEO staked his brand on social media success | C-Suite | Executive | Financial Post | B2B Sales & Marketing Insights | Scoop.it
Veteran social media user and ING Direct Canada CEO Peter Aceto offers his peers some insight on the dos and dont's engaging consumers online...
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Stay in Sync with Your Customers Buying Processes

Stay in Sync with Your Customers Buying Processes | B2B Sales & Marketing Insights | Scoop.it
Improve your sales results and forecast accuracy with this proven and effective tool that will keep your sales process in sync with your customers.
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Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing

Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing | B2B Sales & Marketing Insights | Scoop.it
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision
making in predictable ways.
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Social Media for B2B Companies - Accenture

Social Media for B2B Companies - Accenture | B2B Sales & Marketing Insights | Scoop.it
Read Accenture’s research about social media’s potential for B2B companies and how forward thinking companies can drive greater value from their social media investments.
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CMO Close-Up - What is Pufferfish Marketing? BtoB Magazine

CMO Close-Up - What is Pufferfish Marketing? BtoB Magazine | B2B Sales & Marketing Insights | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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What is your marketing department's biggest contribution to your company's growth? :: BtoB Magazine

What is your marketing department's biggest contribution to your company's growth? :: BtoB Magazine | B2B Sales & Marketing Insights | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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How LinkedIn Has Turned Your Resume Into A Cash Machine - Forbes

How LinkedIn Has Turned Your Resume Into A Cash Machine - Forbes | B2B Sales & Marketing Insights | Scoop.it
This is the cover story of the July 17th issue of Forbes July 17th Forbes Cover LinkedIn's chief executive, Jeff Weiner, doesn’t want to talk about Facebook. No, no, no. “I’m not going to get into comparisons with them,” he declares.
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B2B Companies Need Sales and Marketing Alignment — It's All About Revenue: The Revenue Marketing Blog

B2B Companies Need Sales and Marketing Alignment — It's All About Revenue: The Revenue Marketing Blog | B2B Sales & Marketing Insights | Scoop.it
When it comes to sales and marketing alignment, businesses in the UK and Germany are less aligned than they think, survey data shows.
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Will Salesforce's Acquisition of Buddy Media Make Social CRM Real? | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Will Salesforce's Acquisition of Buddy Media Make Social CRM Real? | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | B2B Sales & Marketing Insights | Scoop.it
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7 Pinterest Tips for B2B Companies | Social Media Examiner

7 Pinterest Tips for B2B Companies | Social Media Examiner | B2B Sales & Marketing Insights | Scoop.it
Promote your B2B business on Pinterest: check out how these businesses are successfully using Pinterest.
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CEOs Need to Get Serious About Sales

CEOs Need to Get Serious About Sales | B2B Sales & Marketing Insights | Scoop.it
With many companies trying to shake off the drag of a global recession, CEOs are eager to find growth. One place they need to look is in their own sales organizations.
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The CRM-marketing automation connection: An invaluable asset :: BtoB Magazine

The CRM-marketing automation connection: An invaluable asset :: BtoB Magazine | B2B Sales & Marketing Insights | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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The Most Important Predictor of Sales Success

The Most Important Predictor of Sales Success | B2B Sales & Marketing Insights | Scoop.it
No profession in business has a more complex reputation than sales. When we think of salespeople — from Willy Loman in Death of a Salesman to Donald Trump to Steve Jobs — all kinds of contradictory ideas and images jangle in our minds.
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5 Ways to Improve Your Sales Process

5 Ways to Improve Your Sales Process | B2B Sales & Marketing Insights | Scoop.it
Don’t let bad (or nonexistent) sales processes ruin that good lead.
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How to put your money where your strategy is - McKinsey Quarterly - Strategy - Strategic Thinking

How to put your money where your strategy is - McKinsey Quarterly - Strategy - Strategic Thinking | B2B Sales & Marketing Insights | Scoop.it
Most companies allocate the same resources to the same business units year after year. That makes it difficult to realize strategic goals and undermines performance. Here’s how to overcome inertia. A McKinsey Quarterly Strategy article.
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The Recipe for Effective Lead Generation

The Recipe for Effective Lead Generation | B2B Sales & Marketing Insights | Scoop.it
Read our recipe for an effective lead generation process that will guarantee success for your business.
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Social Media Monitoring vs Customer Intelligence Analysis | Amplified Analytics Blog

Social Media Monitoring vs Customer Intelligence Analysis | Amplified Analytics Blog | B2B Sales & Marketing Insights | Scoop.it
There is a considerable confusion about a difference between Social Media Monitoring and Customer Intelligence methodologies...
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What Klout Really Measures | BrandSavant

What Klout Really Measures | BrandSavant | B2B Sales & Marketing Insights | Scoop.it
I haven't touched upon influence measures in this space for a while, but after a bit of a brainstorm this morning, I think I've finally put my finger on just...
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4 distinctively different states of the B2B buying decision process

4 distinctively different states of the B2B buying decision process | B2B Sales & Marketing Insights | Scoop.it
B2B buyers exist in one of 4 possible states at any point in the buying decision process. Where are your each of your prospects?
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The art and science of scoring leads :: BtoB Magazine

The art and science of scoring leads :: BtoB Magazine | B2B Sales & Marketing Insights | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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5 Leadership Toys for the Multigenerational Workplace Sandbox - Forbes

5 Leadership Toys for the Multigenerational Workplace Sandbox - Forbes | B2B Sales & Marketing Insights | Scoop.it
Handshake (Photo credit: Wikipedia) There are about six generations that live in America today – 3-5 of which are in the workplace, with another set to enter within ten years.  You’ve probably heard most about Generations X (30-50 years of age) and...
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What are three ways to tell which email campaigns are good and which are rotten? :: BtoB Magazine

What are three ways to tell which email campaigns are good and which are rotten? :: BtoB Magazine | B2B Sales & Marketing Insights | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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