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B2B Sales & Marketing Insights
B2B is very different than B2C. Building trusting relationships with each customer is critical.
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» The role of intuition in leadership: How it works Dynamic Business

» The role of intuition in leadership: How it works Dynamic Business | B2B Sales & Marketing Insights | Scoop.it
The role of intuition in leadership: How it works...
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Is Your Leadership Showing?

You're the CEO of your company. But do you look and act like a leader? Here are five ways to get started.
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Stimulate Your Customer's Lizard Brain to Make a Sale

Stimulate Your Customer's Lizard Brain to Make a Sale | B2B Sales & Marketing Insights | Scoop.it
Many marketers and salespeople believe they are in a selling war against their direct competition.
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Understanding Five Types of Sales Coaches

Understanding Five Types of Sales Coaches | B2B Sales & Marketing Insights | Scoop.it
Be sure to choose the type of coach who can help you close a sale.
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How strategists lead - McKinsey Quarterly - Strategy - Strategic Thinking

How strategists lead - McKinsey Quarterly - Strategy - Strategic Thinking | B2B Sales & Marketing Insights | Scoop.it
A Harvard Business School professor reflects on what she has learned from senior executives about the unique value that strategic leaders can bring to their companies. A McKinsey Quarterly Strategy article.
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Big-Picture B2B Marketing

Big-Picture B2B Marketing | B2B Sales & Marketing Insights | Scoop.it

Integrating email analytics with other channel metrics allows greater flexibility, quicker response and closer collaboration :: BtoB Magazine

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How Smart Leaders Translate Strategy into Execution

How Smart Leaders Translate Strategy into Execution | B2B Sales & Marketing Insights | Scoop.it
Too many CEOs and other leaders today are uncertain about their role in executing strategy. Too often they relegate this and miss an important opportunity to perform the role of Chief Execution Officer.
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The Financial State of Social CRM

The Financial State of Social CRM | B2B Sales & Marketing Insights | Scoop.it
Social CRM is now a fully-fledged money making industry. The sales world is taking social CRM seriously. Find out why here.
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What's Wrong With Your Sales Training Program

What's Wrong With Your Sales Training Program | B2B Sales & Marketing Insights | Scoop.it
Somehow, "successful" sales training has become associated with a thick binder of material the salesperson lugs home from the class (never to open again). The classroom experience is based mainly upon rote memorization of facts.
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How Sales and Marketing Alignment Pays Off — It's All About Revenue: The Revenue Marketing Blog

How Sales and Marketing Alignment Pays Off — It's All About Revenue: The Revenue Marketing Blog | B2B Sales & Marketing Insights | Scoop.it
Sales and marketing alignment can be elusive. But companies that do align see big revenue growth.
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How to Make B2B Content More Shareable

How to Make B2B Content More Shareable | B2B Sales & Marketing Insights | Scoop.it
When it comes to creating content for a company blog smart social media promotion of your content is key. Here's how to do it.
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Lisa Dennis's curator insight, July 15, 2013 4:48 PM

Creating the right content has its challenges - and if you manage to deal with that, make sure you don't shoot yourself in the foot by making it hard for your audiences to share it.  Part of creating good content is including in the design of the piece how it will be consumed and to offer a set of options for sharing to increase its reach. 

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7 Ways to Build a Strong Team–Without Hiring New Employees

7 Ways to Build a Strong Team–Without Hiring New Employees | B2B Sales & Marketing Insights | Scoop.it
Paying close attention to your employees' skills, and tailoring jobs for them, can put your business ahead of the game.
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Great CRM Is All About Live Data - The Evolution of Demographics

Great CRM Is All About Live Data - The Evolution of Demographics | B2B Sales & Marketing Insights | Scoop.it
Great CRM Is All About Live Data - 07/10/2012...
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How to Get Your Reps to Update and Use CRM - Selling Power Blog

How to Get Your Reps to Update and Use CRM  - Selling Power Blog | B2B Sales & Marketing Insights | Scoop.it
Sales leaders can absolutely change the way reps think about CRM. Here are four strategies based on our work with hundreds of companies around the world.
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To Build a Great Sales Team, You Need a Great Manager

To Build a Great Sales Team, You Need a Great Manager | B2B Sales & Marketing Insights | Scoop.it
If you had to decide between having a team of excellent salespeople with an average manager, or having a team of average salespeople with an excellent manager, which would you choose?
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When to Change a Winning Strategy

When to Change a Winning Strategy | B2B Sales & Marketing Insights | Scoop.it
Companies need to be able to grow in more than just one way - however successful they have been.
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Why great bosses are selfless, not selfish

Why great bosses are selfless, not selfish | B2B Sales & Marketing Insights | Scoop.it
In leadership and management, we love to look at best practices.
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Customer Data: What to Get and How to Make Sense Of It | SalesAndMarketing.com

Customer Data: What to Get and How to Make Sense Of It | SalesAndMarketing.com | B2B Sales & Marketing Insights | Scoop.it

The era of Big Data requires big ideas - Using Big Data concepts in B2B Marketing

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Three Steps to Optimize your CRM investment

Three Steps to Optimize your CRM investment | B2B Sales & Marketing Insights | Scoop.it
Less than 5% of organizations are currently optimizing their CRM Investment. 3 Steps to get you started!
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Mining the value of enterprise social collaboration :: BtoB Magazine

Mining the value of enterprise social collaboration :: BtoB Magazine | B2B Sales & Marketing Insights | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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The Most Important Word Missing From Your Go-To-Market Strategy

The Most Important Word Missing From Your Go-To-Market Strategy | B2B Sales & Marketing Insights | Scoop.it

Today’s territory design blog will teach you why firmographic is the most important word you, the sales leader, are yet to use with the members on your team. Even better, you will now be able to identify the firmographics which drive your go-to-market strategy.

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Fortune 500 executives behind on social networking

Fortune 500 executives behind on social networking | B2B Sales & Marketing Insights | Scoop.it
With more than half of the U.S. public on Facebook and more than 200 million tweets sent each day (about 30 percent from the U.S.), American life is continuing to enmesh itself with social networks. But for the CEOs of the top 500 U.S.
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10 Questions You Should Ask Your Social Media Expert, Guru or Wizard

10 Questions You Should Ask Your Social Media Expert, Guru or Wizard | B2B Sales & Marketing Insights | Scoop.it
Finding a social media professional to help you with your online activities can sometimes be a tough process.

Via Anusha Santhanam
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Don't Do Office Politics? Then You Don't Do Leadership.

Don't Do Office Politics? Then You Don't Do Leadership. | B2B Sales & Marketing Insights | Scoop.it
Business leaders need political competence to get people on their side and move their ideas forward.
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