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Most Organizations Still Fear Social Media

Most Organizations Still Fear Social Media | B2B Sales & Marketing Insights | Scoop.it
In just a few years, social media has come to dominate many of our personal communications. We collaborate daily, sometimes productively, sometimes not.
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B2B Sales & Marketing Insights
B2B is very different than B2C. Building trusting relationships with each customer is critical.
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Why We Need to Constantly Reeducate Ourselves

Why We Need to Constantly Reeducate Ourselves | B2B Sales & Marketing Insights | Scoop.it
Why everything we know has an expiration date.
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Rescooped by Dan Hanssel from Small Business Issues
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How to Help Remote Salespeople Sell Better — S. Anthony Iannarino

How to Help Remote Salespeople Sell Better — S. Anthony Iannarino | B2B Sales & Marketing Insights | Scoop.it
Spend time transferring the knowledge and the feedback you would share if your salesperson worked down the hall, and help your remote sales force sell better.

Via Steve Cassady
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Gartner's Magic Quadrant for Social CRM and the Social Enterprise - Forbes

Gartner's Magic Quadrant for Social CRM and the Social Enterprise - Forbes | B2B Sales & Marketing Insights | Scoop.it
The best CRM systems change a company and its relationships for the better.  Implemented well, CRM systems can take a business into entirely new markets while solidifying leadership in existing ones.
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Chief Marketing Officers See True Value in Social Media

Chief Marketing Officers See True Value in Social Media | B2B Sales & Marketing Insights | Scoop.it
CMOs are using social data to drive discussion in the C-suite, which is enhancing their influence and personal brand. Result: Social data is providing an unexpected new source of CMO legitimacy.
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Boring is Productive

Boring is Productive | B2B Sales & Marketing Insights | Scoop.it
You need to routinize routine decisions to save your mental energy for important decisions.
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10 Dumb B2B Sales Tactics to Avoid

10 Dumb B2B Sales Tactics to Avoid | B2B Sales & Marketing Insights | Scoop.it
These big mistakes seem to be shockingly common. Make sure you're not guilty of any of them.
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Targeting the Right Executive for the Complex Sale | SalesAndMarketing.com

Targeting the Right Executive for the Complex Sale | SalesAndMarketing.com | B2B Sales & Marketing Insights | Scoop.it

Identifying the relevant executive may be the best use of your time in your current (or next) sales campaign.

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The Science of Building a Scalable Sales Team

The Science of Building a Scalable Sales Team | B2B Sales & Marketing Insights | Scoop.it
When I came to HubSpot five years ago, I had never run a sales team, so I didn't know the conventional techniques that sales managers use.
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Three Of Four CMOs Say Social Media Impacts Sales - Forbes

Three Of Four CMOs Say Social Media Impacts Sales - Forbes | B2B Sales & Marketing Insights | Scoop.it
Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social media talk on behalf of their brands/companies but very few actually walk the social media walk for their own personal use.
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Comparing Inbound and Outbound Marketing Strategies « iMediaConnection Blog

Comparing Inbound and Outbound Marketing Strategies « iMediaConnection Blog | B2B Sales & Marketing Insights | Scoop.it
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Tips to Improve Leadership Communication Skills - Chief Learning Officer, Solutions for Enterprise Productivity

Tips to Improve Leadership Communication Skills - Chief Learning Officer, Solutions for Enterprise Productivity | B2B Sales & Marketing Insights | Scoop.it

Executives who deliver a clear, concise and relevant message become more than just bosses — they become leaders

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The Most Popular CRM Customization Equals Deeper Integration

The Most Popular CRM Customization Equals Deeper Integration | B2B Sales & Marketing Insights | Scoop.it
Customer relationship management (CRM) is one of the most important investments a business can make in today''s unpredictable environment.
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E-Commerce News: Strategy: Do You Remember All the Cool Things Your CRM App Can Do?

E-Commerce News: Strategy: Do You Remember All the Cool Things Your CRM App Can Do? | B2B Sales & Marketing Insights | Scoop.it
If you mention a certain brand of lower-priced, assemble-it-yourself furniture of
Scandinavian heritage, you stand a pretty good chance of getting a response that
dwells at some length on how hard it is to put it together.
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Playing the Part of Leader

Playing the Part of Leader | B2B Sales & Marketing Insights | Scoop.it

You can learn the behaviors of a good leader, and act like one, but until you truly feel and believe in what you are doing, your “audience” may be left unconvinced, uninspired, and wanting more. By “audience” I mean anyone within the leader’s realm of influence – peers, direct reports, managers, customers, stakeholders. Like a realistic actor, the character-based leader engages his mind, heart, and soul in an authentic portrayal of the part. He’s not merely acting the part. He is leading.

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Seven Keys To Sales Leadership - Forbes

Seven Keys To Sales Leadership - Forbes | B2B Sales & Marketing Insights | Scoop.it
Sales Results The sales leadership job is one of the toughest in business today. I have previously written about why this is so, but suffice it to say it is a few critical jobs rolled into one: super seller, coach, strategist and business leader.
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Complexity is a sign of bad strategy

Complexity is a sign of bad strategy | B2B Sales & Marketing Insights | Scoop.it
Straightforward guidelines help employees make decisions on the fly.
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Three Symptoms of a Vulnerable Sales Team

Three Symptoms of a Vulnerable Sales Team | B2B Sales & Marketing Insights | Scoop.it
Physical proximity doesn't mean a team is on the same page.
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The Role of the Chief Strategy Officer

The Role of the Chief Strategy Officer | B2B Sales & Marketing Insights | Scoop.it
By understanding how the duties of the chief strategy officer (CSO) can vary significantly from organization to organization, boards and CEOs can make better decisions about which type of CSO is necessary for their leadership teams.
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Most Organizations Still Fear Social Media

Most Organizations Still Fear Social Media | B2B Sales & Marketing Insights | Scoop.it
In just a few years, social media has come to dominate many of our personal communications. We collaborate daily, sometimes productively, sometimes not.
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How One B2B Company Uses Customer Data to Drive Sales

How One B2B Company Uses Customer Data to Drive Sales | B2B Sales & Marketing Insights | Scoop.it
More than 10% of its revenue comes from tracking what customers say.
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Rescooped by Dan Hanssel from Ayantek's Social Media Marketing Digest
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33 Stats That Paint a Picture of the Future of Marketing

33 Stats That Paint a Picture of the Future of Marketing | B2B Sales & Marketing Insights | Scoop.it
Take a glimpse into the future of marketing with these inbound marketing statistics.

Via The Ayantek Team
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A Tool for Mapping Your Goals and Resolving Career Indecision

A Tool for Mapping Your Goals and Resolving Career Indecision | B2B Sales & Marketing Insights | Scoop.it
Clear prioritization will help you make choices with confidence.
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Three Leadership Traits that Never Go Out of Style

Three Leadership Traits that Never Go Out of Style | B2B Sales & Marketing Insights | Scoop.it
When I was a kid, the children in our neighborhood would play in a nearby park every evening. Our undisputed leader was a boy barely a year older than I was, I think.
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Sales-Marketing Alignment: 8 tactics from a marketer who has worn both hats | MarketingSherpa

Sales-Marketing Alignment: 8 tactics from a marketer who has worn both hats | MarketingSherpa | B2B Sales & Marketing Insights | Scoop.it
The topic of Marketing and Sales alignment interests almost every marketer. When these departments are in harmony, the entire complex sales funnel becomes a much more manageable process from lead generation to closed deal.
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How to use sales rep scorecards to drive sales performance

How to use sales rep scorecards to drive sales performance | B2B Sales & Marketing Insights | Scoop.it
Implementing Sales Rep Scorecards can help you systematically improve B2B sales performance - Swayne Hill explains how...
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