Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social media talk on behalf of their brands/companies but very few actually walk the social media walk for their own personal use.
If you mention a certain brand of lower-priced, assemble-it-yourself furniture of Scandinavian heritage, you stand a pretty good chance of getting a response that dwells at some length on how hard it is to put it together.
You can learn the behaviors of a good leader, and act like one, but until you truly feel and believe in what you are doing, your “audience” may be left unconvinced, uninspired, and wanting more. By “audience” I mean anyone within the leader’s realm of influence – peers, direct reports, managers, customers, stakeholders. Like a realistic actor, the character-based leader engages his mind, heart, and soul in an authentic portrayal of the part. He’s not merely acting the part. He is leading.
Sales Results The sales leadership job is one of the toughest in business today. I have previously written about why this is so, but suffice it to say it is a few critical jobs rolled into one: super seller, coach, strategist and business leader.
By understanding how the duties of the chief strategy officer (CSO) can vary significantly from organization to organization, boards and CEOs can make better decisions about which type of CSO is necessary for their leadership teams.
The topic of Marketing and Sales alignment interests almost every marketer. When these departments are in harmony, the entire complex sales funnel becomes a much more manageable process from lead generation to closed deal.