B2B sales
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Sales and Marketing Alignment Begins with the Customer - Forbes

Sales and Marketing Alignment Begins with the Customer - Forbes | B2B sales | Scoop.it
The problem is not the compensation plan or lead scoring criteria, but how the customer is being treated. Is the buyer viewed as a partner, a nuisance to be tolerated, or the raison d'etre of the business?
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Social Selling in B2B Sales, Part 4: The Salesperson's New Role

Social Selling in B2B Sales, Part 4: The Salesperson's New Role | B2B sales | Scoop.it
In Part 4 of “Social Selling in B2B Sales”, we explore how sales professionals can use social media to provide value to sophisticated purchasers.
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