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The Ultimate LinkedIn Profile Makeover [Infographic of the Week]

The Ultimate LinkedIn Profile Makeover [Infographic of the Week] | B2B Sales | Scoop.it
Want your LinkedIn Profile to attract the attention of your target market? Check out this week's featured infographic from Top Dog Social Media.
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Why Can’t B2B Sales People Sell — No Training & Coaching!

Why Can’t B2B Sales People Sell — No Training & Coaching! | B2B Sales | Scoop.it
In follow-on from my previous articles about Why Can’t B2B Sales People Sell, I find the biggest reason that B2B sales people fail is that very few B2B sales and marketing people get the right trai… (A great sales manager has to be a great sales...
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LinkedIn Overhauls Contacts App, Putting Milestones Front and Center

LinkedIn Overhauls Contacts App, Putting Milestones Front and Center | B2B Sales | Scoop.it
LinkedIn announced Connected on Thursday, a complete overhaul of its existing standalone app Contacts.
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LearningPro – Your Knowledge Journey » Regulile jocului se schimbă. Cine sunt jucătorii, însă?

LearningPro – Your Knowledge Journey » Regulile jocului se schimbă. Cine sunt jucătorii, însă? | B2B Sales | Scoop.it
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LearningPro – Your Knowledge Journey

LearningPro – Your Knowledge Journey | B2B Sales | Scoop.it
LearningPro oferă organizaţiilor servicii de consultanţă şi facilitare, training-uri, ateliere de lucru, special proiectate pentru a întări capacitatea organizaţională şi managerială a acestora.
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Cyber Sales Tip: Winning at the Executive Level

While your contact is a very important resource for information and access, you need to get to the senior decision maker to understand the strategic vision and metrics, especially when your competitors have met with the senior. Without it, losing shouldn’t come as a surprise.

Gain Access to Executive Sponsor

Build the relationship with your contact to turn him or her into your coach who will support you in gaining access to help you win. Show you add value beyond the product solution by sharing research, insights, experience, success stories, and your team’s expertise … Make your contact look good.

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Buyer Personas: Where (and How!) to Start | B2Bbloggers.com

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com | B2B Sales | Scoop.it
How And Why You Need To Create Buyer Personas So That Your B2B Marketing Is For Someone And Not Everyone - Including A Buyer Persona Worksheet For You...
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B2B, B2C Social Marketing Practices Move Closer Together, But Still Remain Distinct - MarketingVOX

Corporate Websites – the Underutilized B2B Asset

 

One asset that companies do not appear to be making the most of is the most obvious – the corporate website. These are the clear leader in online lead generation, according to a study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited social media.

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Line Up Your B2B Content with your Customer’s Goals

Line Up Your B2B Content with your Customer’s Goals | B2B Sales | Scoop.it
Creating content is always a challenge for B2B marketers.Especially if it doesn’t match up with your customer’s goals. The Number 1 Rule of Creating Content is to write it with the custom…
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Training transfer: A cautionary tale for sales trainers | Business Blog on Shipping2x.com

Training transfer: A cautionary tale for sales trainers | Business Blog on Shipping2x.com | B2B Sales | Scoop.it
Training transfer: A cautionary tale for sales trainers http://t.co/1gnDieUOnJ
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Social Selling

Social Selling | B2B Sales | Scoop.it
Selling Through Social Media to Close More Leads

Tweet













Share this Infographic with friends on Twitter: http://clicktotweet.com/qEb01



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Caffeine Performance Management | B2B Customer Acquisition

Caffeine Performance Management | B2B Customer Acquisition | B2B Sales | Scoop.it

Increase your pipeline velocity.

 

There are 4 metrics that dominate most sales planning sessions:

1. Average spend per transaction
2. Average sales cycle (or lead time)
3. Close rate
4. Funnel (or pipeline size)

 

Typical sales meetings and budget sessions run through these items like an agenda, critiquing the ups and downs, and planning improvements.

 

The one metric that captures sales effectiveness of an organization is its velocity.  It's a simple calculation with big strategic implications.  

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LearningPro – Your Knowledge Journey

LearningPro – Your Knowledge Journey | B2B Sales | Scoop.it
LearningPro oferă organizaţiilor servicii de consultanţă şi facilitare, training-uri, ateliere de lucru, special proiectate pentru a întări capacitatea organizaţională şi managerială a acestora.
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When a B2B Blog Posts and Nobody Comments, Does It Make a Sound?

When a B2B Blog Posts and Nobody Comments, Does It Make a Sound? | B2B Sales | Scoop.it

The utility of social media tools within the consumer marketing environment is fairly obvious. Consumers have adopted communications vehicles such as Twitter and Facebook en masse, and they are not only using those networks to engage brands but also expecting a dialogue in return.

The challenge for consumer brands is not whether to maintain a presence on social media networks, but how to best handle the influx of conversations. In return for their investment, organizations gain access to a robust new form of measurement that informs sales, marketing, customer service, and other critical functions.

For B2B, the return on investment (ROI) from those networks is less clear. Buyers of professional services, in particular, pose an interesting challenge for marketers. Such customers are aware of these social networks and are most likely engaging consumer brands on them—just like many others. But to what extent are B2B customers willing to engage with business service providers via social media? What is their level of engagement, and which social media tools are most effective?

 

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Buyer Persona - Key to B2B Marketing Success

Buyer personas are indispensable in B2B marketing. It helps you to focus on what really matters, your buyer.
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