The aspect of social media marketing that makes it so powerful is that consumers BELIEVE what other consumers say — especially consumers in their social network. That’s because they assume these folks have no reason to support products they don’t believe it (although this might change over time as more firms hijack consumers with juicy offers if they say nice things about the firm). They also figure folks in their social network are similar in values, attitudes and lifestyle, so if their friends like something, they figure they will, too.
But, as the infographic shows, consumers even believe strangers posting in review sites more than they believe anything coming from the company. The trick is motivating positive word of mouth, which relies on traditional marketing concepts of producing quality products and services that fix REAL customer problems and providing great customer experiences. Marry this aspect of traditional marketing with social media marketing and you’ll hit one out of the ballpark every time.
Electrical engineers at The University of Texas at Arlington and at the University of Wisconsin-Madison have devised a new laser for on-chip optical connections that could give computers a huge boost in speed and energy efficiency.
At just 2 micrometers in height — smaller than the width of a human hair — the surface-emitting laser's vastly lower profile could make it cheaper and easier for manufacturers to integrate high-speed optical data connections into the microprocessors powering the next generation of computers.
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