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Content Marketing: How To Measure Content Performance Holistically

Content Marketing: How To Measure Content Performance Holistically | b2b mobile | Scoop.it
2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block! So what will this year bring? Even more content! But will yours be a big hit or a big waste of money? This guide should help you start […]

Via Thorsten Strauss
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Thorsten Strauss's curator insight, February 15, 2014 7:19 AM

Second post on metrics. By the way: eMarketer.com is also a great source. Just google search images and you will find the chart you need. 

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Marketing ROI in B2B: Why is it so hard, and what can we do about it? - Biznology | #TheMarketingAutomationAlert

Marketing ROI in B2B: Why is it so hard, and what can we do about it? - Biznology | #TheMarketingAutomationAlert | b2b mobile | Scoop.it

Intermediate/ Digest...

 

Marketers produce campaigns to generate an inquiry, then qualify that interest with a series of outbound communications, and finally pass the qualified lead to a sales rep for follow up. From that point, it can take more than a year to close, and involve a slew of people on the customer side, from purchasing agents, to technical specifiers, to decision-makers.

 

The sales process is also complex, involving not only the face-to-face account rep, but also sales engineers, inside salespeople, and others. They help get all the buyers’ questions answered, negotiate the terms, deliver, install and trouble-shoot the product, and do whatever else needs to be done to satisfy the customer’s needs.

 

So, consider the difficulty of establishing the numbers that go into an ROI calculation in this kind of situation. You can’t blame B2B marketers for throwing up their hands and relying on interim metrics like response rate and cost per lead.

 

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Via marketingIO
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marketingIO's curator insight, January 5, 2014 8:17 PM

The author offers an approach to ROI in the post, so click through to review.


Marketing ROI as a separate entity doesn't make any sense, because it cannot stand on its own without Sales. The more practical approach is total cost of sales and marketing as the basis for ROI building, then negotiating with the CFO on the marketing budget to show the impact of spending flucuations on future revenue streams.

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I migliori siti b2b mobile del mondo (SERIE) - Microsoft

Impara dalle migliori società del mondo come costruire siti mobile di successo. Best practice, casi pratici e esempi sono le migliori fonti di ispirazione per
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21 Inspiring Quotes From Experts Shaping The Future Of Mobile

Have you thought about the function of your mobile phone in a decade? Where is the mobile industry heading? Messaging Apps vs SMS, mobile search, push notificat
www.b2bmobile.eu's insight:

The future of Mobile is the future of Online

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10 Great Alternatives to the Google Keyword Research Tool

10 Great Alternatives to the Google Keyword Research Tool | b2b mobile | Scoop.it

These 10 keyword research tools can be used in place of the Google's Keyword Tool and help you optimize your content marketing initiatives.


Via Kamal Bennani
www.b2bmobile.eu's insight:

utilities worth spreading

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antonio susta

antonio susta | b2b mobile | Scoop.it
b2b mobile blog idee pratiche per la tua strategia b2b in mobilità
www.b2bmobile.eu's insight:

I migliori siti b2b mobile del mondo.

Se sei alla ricerca di ispirazione per costruire un sito mobile efficace per la tua azienda attiva nel business to business segui la serie di post sul mio blog www.b2bmobile.eu

E' una rassegna pratica che vuole condividere le migliori best practice di mobile marketing nel b2b analizzando i migliori siti dell'indice Fortune 500

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