B2B Marketing Tips – Google Glass and the Reality of Shifting Markets
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Kickstart Sales Force » Telemarketing Tips: Past and Prediction

Kickstart Sales Force » Telemarketing Tips: Past and Prediction | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it

The idea that you can use a prospect’s past to predict their future buying decisions is an increasingly common subject in business.

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Lead Generation Tips – Get A Band of Advocates | Kickstart Sales Force

Lead Generation Tips – Get A Band of Advocates | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
The idea of finding an advocate in your prospect company isn’t really new. Mark Suster of Upfront Ventures rightly dubs that person as the champion that can
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5 Ways Data-driven Marketing is Like Taking the Perfect Selfie | Kickstart Sales Force

5 Ways Data-driven Marketing is Like Taking the Perfect Selfie | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
If you're not a big fan of data-driven marketing, I hope this post changes your mind. You really need to embrace data or else you'll only end up groping (and
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B2B Prospects – What You Want With What You Know About Them | Kickstart Sales Force

B2B Prospects – What You Want With What You Know About Them | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
Whether you’re qualifying leads or just cleaning up your database, you may have encountered this in your experience. You are calling or emailing to verify the
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Calling During Depressing Days | Kickstart Sales Force

Calling During Depressing Days | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
It’s one thing to thing to plan calls around the same time as national holidays but another when some commemorative days carry a less merry
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The Monsters Between Yourself and Your B2B Leads | Kickstart Sales Force

The Monsters Between Yourself and Your B2B Leads | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
Monsters often represent challenges and the challenges are many. Here's a fun way to categorize them and bring you closer to triumph!
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Sleepy Sales and Sleepy Hollow | Kickstart Sales Force

Sleepy Sales and Sleepy Hollow | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
The legacy of Sleepy Hollow is one example of keeping a story alive by balancing both liberties and consistency. Marketing should be the same way.
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Event Marketing Tips – How to Avoid Celebrity Bombs | Kickstart Sales Force

Event Marketing Tips – How to Avoid Celebrity Bombs | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
Celebrities are a common event marketing tactic. But as Michael Bay has demonstrated, they can also be a common way to bomb your campaign.
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Maybe You Don't Need Full-blown Mobile Marketing After All | Kickstart Sales Force

Maybe You Don't Need Full-blown Mobile Marketing After All | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
Mobile marketing, like other forms of marketing, doesn't always require an entire package to to integrate.
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Viral Marketing: A Few Words from Nietzsche | Kickstart Sales Force

Viral Marketing: A Few Words from Nietzsche | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
A few wise words from philosopher Friedrich Nietzsche are applicable to viral marketing. It may be a boon for a lot of businesses but not all of them.
kickstart salesforce's insight:

Friedrich Nietzsche once said, “You have your way, I have my way. As for the right way, the correct way, the only way, it does not exist.” These profound and yet rebellious words simply demonstrate that perspectives differ from person to person, including the way they perceive certain actions. Actions that may seemingly guarantee success for one may result in the failure of the other.

Hence, Nietzsche’s words also apply to B2B marketing strategies that may not work all the time. You want an example? Viral content marketing.

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Do's and Don'ts When Doing Stuff On LinkedIn | Kickstart Sales Force

Do's and Don'ts When Doing Stuff On LinkedIn | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
LinkedIn is just a tool. Whether it turns out to be effective or not ultimately depends on how well you use it. Just because you’ve heard or read so many
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How to Maintain Your Marketing Edge | Kickstart Sales Force

How to Maintain Your Marketing Edge | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
Marketing can be like a magic sword. Despite whatever powers it may have, a sword can still dull and lose its edge. In the case of marketing, your edge is
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How to Get Millennial Sales Reps to Start Using the Phone | Kickstart Sales Force

How to Get Millennial Sales Reps to Start Using the Phone | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
If you've been around millennial reps long enough, it's not hard to see how smart and motivated they can be. But it's also quite painfully obvious how little
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Digging Deep Before Closing A Sale | Kickstart Sales Force

Digging Deep Before Closing A Sale | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
What’s the one word that closes more sales? If you ask Grant Cardone of Cardone Enterprises, it’s the word ‘why’. Looking at his examples though,
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What ‘Bad’ Books Can Teach About B2B Marketing | Kickstart Sales Force

What ‘Bad’ Books Can Teach About B2B Marketing | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
Whether you’re a casual bookworm or a full time scholar on literature, you would know that this week is in fact Banned Books Week. As the name implies,
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B2B Marketing and Inspirational Movies | Kickstart Sales Force

B2B Marketing and Inspirational Movies | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
Marketing success only happens when everyone believes in the business as much as you promote it.
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Branding: Your Own Hogwarts Banner | Kickstart Sales Force

Branding: Your Own Hogwarts Banner | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
Like the Houses of Hogwarts, even your B2B company needs a bit of branding so that your company will leave a distinguished impression on people's minds.
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Mobile Enterprise and B2B Mobile Marketing | Kickstart Sales Force

Mobile Enterprise and B2B Mobile Marketing | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
Don't be fooled by the consumer's fondness for apps. They only foreshadow the importance of B2B marketing as app technology dominates alongside the smartphone.
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Telemarketing Tips – Getting Past Hellish Gatekeepers | Kickstart Sales Force

Telemarketing Tips – Getting Past Hellish Gatekeepers | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
If you think gatekeeper is giving you a tough time, it could be because you already think their whole company will give you far worse ahead.
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5 Starting Strategies for Integrating Mobile in Marketing | Kickstart Sales Force

5 Starting Strategies for Integrating Mobile in Marketing | Kickstart Sales Force | B2B Marketing Tips – Google Glass and the Reality of Shifting Markets | Scoop.it
B2B marketing strategies still need to integrate even just a small portion of mobile as smartphone usage increases in the work place.
kickstart salesforce's insight:

As you’re well aware, mobile devices are being used increasingly at workplaces to research and gather information for any business-related function. That includes purchases.

Mobile apps are used catch the attention of audiences during the early stages of the buying cycle. Research suggests that at least 78% of enterprises allow their employees to bring their own devices and 68% of executives are comfortable enough to make purchases on their smartphones.

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