B2B Marketing - t...
Follow
Find
37 views | +0 today
B2B Marketing - the good stuff
For anyone involved in the dynamic and complex world of B2B marketing 'joy & frustration' are constant companions. Balancing the challenges of creativity, sales, resources, channel partners, new technologies, sales cycles and a growing number of customer touch points is an ongoing battle. This curated zone hopes to give inspiration and practical help in managing everything from content marketing and social media to culture and leadership.
Curated by Paul Cash
Your new post is loading...
Your new post is loading...
Scooped by Paul Cash
Scoop.it!

Creating content of integrity in the age of the customer

Creating content of integrity in the age of the customer | B2B Marketing - the good stuff | Scoop.it
The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to building brand loyalty in the age of the customer.
more...
No comment yet.
Scooped by Paul Cash
Scoop.it!

What can B2B marketing learn from grapes, beans and barley? | Paul Cash

What can B2B marketing learn from grapes, beans and barley? | Paul Cash | B2B Marketing - the good stuff | Scoop.it
more...
No comment yet.
Scooped by Paul Cash
Scoop.it!

More Effective B2B Content Marketing with Storytelling, Positioning & Personas

More Effective B2B Content Marketing with Storytelling, Positioning & Personas | B2B Marketing - the good stuff | Scoop.it
Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is
more...
No comment yet.
Rescooped by Paul Cash from B2B Marketing for Lead Generation
Scoop.it!

Using Social Media for B2B Branding: Using Stories

Using Social Media for B2B Branding: Using Stories | B2B Marketing - the good stuff | Scoop.it

Using Social Media for B2B Branding: Whether it is fun or funky, edgy or erudite, there are attributes of your brand that communicate personality.


Via massimo facchinetti
more...
No comment yet.
Rescooped by Paul Cash from B2B Marketing for Lead Generation
Scoop.it!

9 Ways to Improve Your B2B Brand Story With Emotional Branding [Case Study] - Business 2 Community

9 Ways to Improve Your B2B Brand Story With Emotional Branding [Case Study] - Business 2 Community | B2B Marketing - the good stuff | Scoop.it

9 Ways to Improve Your B2B Brand Story With Emotional Branding [Case Study]Business 2 CommunityWhy then shouldn't it be possible to create a strong emotional connection with your buyers through B2B marketing and communication?


Via massimo facchinetti
more...
No comment yet.
Scooped by Paul Cash
Scoop.it!

The Top 5 B2B Marketing Blog Posts of 2012

The Top 5 B2B Marketing Blog Posts of 2012 | B2B Marketing - the good stuff | Scoop.it
The top 5 VA Partners B2B marketing blog posts of 2012, including email marketing tips, web design tips, startup strategies, and B2B startup branding.
more...
No comment yet.
Rescooped by Paul Cash from The Marketing Technology Alert
Scoop.it!

INFOGRAPHIC: The State of B2B Content Marketing | Uberflip

INFOGRAPHIC: The State of B2B Content Marketing | Uberflip | B2B Marketing - the good stuff | Scoop.it
With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers.

Via iNeoMarketing
more...
iNeoMarketing's curator insight, April 29, 2013 6:36 AM
  • See the article at www.uberflip.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Scooped by Paul Cash
Scoop.it!

Are you easy to do business with? | Paul Cash

Are you easy to do business with? | Paul Cash | B2B Marketing - the good stuff | Scoop.it
more...
No comment yet.
Rescooped by Paul Cash from The Marketing Technology Alert
Scoop.it!

The Future of Content Marketing: 5 Beyonds - Velocity Partners

Content Marketing moves fast. It's good to step back and see where this thing is going. (Annotated slides from my recent #B2BHuddle session)

Via iNeoMarketing
more...
iNeoMarketing's curator insight, May 10, 2013 6:54 AM
  • See the article at www.slideshare.net
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Janelle E's curator insight, May 10, 2013 11:20 AM

There are some great points in here...

Scooped by Paul Cash
Scoop.it!

B2B Thought Leadership? Not So Much . . . | Forrester Blogs

B2B Thought Leadership? Not So Much . . . | Forrester Blogs | B2B Marketing - the good stuff | Scoop.it
more...
No comment yet.
Scooped by Paul Cash
Scoop.it!

4 Ways To Use Storytelling For B2B Social Media

4 Ways To Use Storytelling For B2B Social Media | B2B Marketing - the good stuff | Scoop.it
more...
No comment yet.
Scooped by Paul Cash
Scoop.it!

What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | B2B Marketing - the good stuff | Scoop.it
Transmedia storytelling has become a common phrase in many media industries circles. But what does it look like for B2B
more...
No comment yet.
Scooped by Paul Cash
Scoop.it!

9/10 B2B Brands are not ready for social media | Paul Cash

9/10 B2B Brands are not ready for social media | Paul Cash | B2B Marketing - the good stuff | Scoop.it
more...
No comment yet.
Scooped by Paul Cash
Scoop.it!

Four All-Stars of B2B Social Media Branding

Four All-Stars of B2B Social Media Branding | B2B Marketing - the good stuff | Scoop.it
more...
No comment yet.
Scooped by Paul Cash
Scoop.it!

The 6 seconds revolution | Paul Cash

The 6 seconds revolution | Paul Cash | B2B Marketing - the good stuff | Scoop.it
more...
No comment yet.
Rescooped by Paul Cash from Public Relations & Social Media Insight
Scoop.it!

Social Selling: A Day In The Life of A Social Sales Person - B2B Marketing Insider

Social Selling: A Day In The Life of A Social Sales Person - B2B Marketing Insider | B2B Marketing - the good stuff | Scoop.it

What is social selling and how do you become great at it? Here are my 5 steps to social selling success by combining content and connections.

 

Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter.

 

Social selling is about sales people building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story. And it is about growing your social connections....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 8, 2013 3:20 PM

Really thoughtful look at social marketing and social selling and how they together in today's marketing mix.

Gina Tucker's curator insight, May 9, 1:55 PM

What does it mean to be a social salesperson? Treating yourself as a business. You are your own brand, establish yourself as a thought leader in your field! 

Scooped by Paul Cash
Scoop.it!

10+ Essential B2B Marketing Research Reports & Guides

10+ Essential B2B Marketing Research Reports & Guides | B2B Marketing - the good stuff | Scoop.it

This blog post highlights marketing research, guides, and surveys important to B2B marketers on search, social media, mobile, and B2B marketing strategy.

more...
No comment yet.
Scooped by Paul Cash
Scoop.it!

Is Capitalism screwed? | Paul Cash

Is Capitalism screwed? | Paul Cash | B2B Marketing - the good stuff | Scoop.it
more...
No comment yet.