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Eliminating extra information from emails can help you reclaim a large portion of your workday, increase your productivity, and improve your chances of getting a reply. Boulder, Colo. entrepreneur Andreea Ayers discovered the impact of shortened correspondence when she hired a business coach to help her with her marketing company Launch Grow Joy. At first, she was concerned she had chosen the wrong person after she found this postscript at the bottom of an email: "To save your time and mine, I'm limiting all my responses to five sentences or less." Read more: http://www.entrepreneur.com/article/226581#ixzz2TelFYlFN
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Do you remember this 1989 commercial from United Airlines? The quality of this copy is not very good, but take 30 seconds to listen to this video before reading this blog. How does this video make ...
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Dan Ariely studies what motivates us when it comes to our work. Here a look at 3 of his studies—and 3 from other researchers.
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The typical view that extroverts make the best leaders has one teensy flaw: It’s probably not true.
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For many marketers and sales teams, the 4 P's of Marketing have been core to the foundation of how the business operates. But in today's B2B environment, a new approach is required.
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John Ellett, a one-time marketing manager at Dell, just finished his first book, "The CMO Manifesto," a look at the actions most critical for change-agent chief marketers.
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One secret of successful business and social entrepreneurs is that they act bigger than they are. Not bigger in the bad sense, with the arrogance and complacency that has made some banks, for example, feel they are above the rules.
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We all make pitches every day — for that highly-prized account; to a client who's reluctant to accept your scary proposal; for a skeptical CFO to loosen the purse strings; or for a wary new team to believe in you. Here's what I've learned about winning pitches like these: 1. You need to understand that behind every decision lies a hidden agenda. There are no magic tricks or hypnotics to persuade people to do what you say. Rather, behind every decision the average person makes to buy something — whether a product or service, your argument or an idea — is an unspoken emotional motivation. I call this the hidden agenda. Tap this, connect to it — and you will have people saying yes.
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Web-based-sales-and-marketing-service Eye on display see it now. Neuroplasticity Marketing & Sales. Web-based-sales-and-marketing-service. Search. Main menu. Skip to primary content. Skip to secondary content ...
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Don Perkins shares some really good questions that you should be asking to, and about, your B2B customers.Sometimes business leaders are so focused on their core competencies, they simply don’t know what they don’t know. Instead of looking for tactics, techniques and tricks to “get past the gatekeeper” or get to a “quick close” what if we put that time and energy into learning more about, and answering, these 12 key questions:
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Policy. It can be a dirty word, especially in social media communities. Why? Poorly written social media policies restrict, deter and deaden social media engagement–the exact opposite of what businesses want. However, great social media policies support, protect and empower high-quality engagement. It is about empowerment and trust.
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I couldn't help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment. Perhaps the most defining feature of all the ads this year was how uniformly uncreative and dated they were. Marketers turned to old and obvious gags like girls in bikinis and dogs (lots of dogs) to try and carry their ads. The result was a very disappointing collection of ads for anyone who loves marketing and the hype of Super Bowl advertising. Still, there is plenty of marketing to learn from all the efforts this year, so let's get started in breaking down the strategy behind the ads and my picks for the biggest winners and losers this year.
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In essence, the job of the strategist is to understand and cope with competition. Often, however, managers define competition too narrowly, as if it occurred only among today’s direct competitors. Yet competition for profits goes beyond established industry rivals to include four other competitive forces as well: customers, suppliers, potential entrants, and substitute products. The extended rivalry that results from all five forces defines an industry’s structure and shapes the nature of competitive interaction within an industry.
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Today’s Chief Marketing Officer has perhaps the most precarious job in business. Which is not surprising when you consider the many challenges they face. Chief among them is how the traditional
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Do women see themselves less accurately than strangers do? A new Dove campaign says yes -- and offers proof, in the form of forensic sketches.
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"Our intention creates our reality." -Wayne Dyer I have two secrets to share, about my first job in life. Here's the story: Fifteen lousy bucks. That's how much I earned my first night on the job selling Crunch ’n Munch in the fall of 1996. While in college at Boston University, I had taken a job as a vendor at Fenway Park and the Boston Garden (then called the Fleet Center). I was a snack hawker who walked up and down the aisles selling product. What most people don't know is that vendors are paid only in commission and tips—the more they sell, the more they make.
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I came across this article over at FastCompany on why more businesses should consider ditching their core competency model and proactively reinvent their purpose. From a career development viewpoint,
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Contrary to popular belief, customers are less interested in price than in these six things. All customers want the highest quality at the lowest price, right? Well, sort of. That stuff is important but, surprisingly, the quality vs. price formula is not usually on the top of the customer's list of concerns, especially when it comes to selling B2B.
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The new role of management is to facilitate the finding of solutions; not to dictate them. The new role of management is to facilitate “connections”, to match people with the right skills and abilities to projects where those skills are most needed. The new role of management is to remove hurdles to engagement by building approvals mechanisms into workflows. Management won’t do this alone. They will leverage new technologies that automatically introduce employees to employees, partners and suppliers in order to build relationships that help you and the organization become more effective.
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Think about the most qualified opportunity you have right now. Chances are you’ve been working with them for several months and there has been much information exchanged back and forth: you’ve been asking questions to understand more completely the challenges they face and providing them with your insight and the necessary information to make the best possible decision for their business.
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The Six Enemies of Greatness (and Happiness) These six factors can erode the grandest of plans and the noblest of intentions. They can turn visionaries into paper-pushers and wide-eyed dreamers into shivering, weeping balls of regret.
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Top Chief Marketing Officers continue to generate brilliant, innovative, often magical ideas. What is their secret? What do they do to create a seemingly constant outpouring of ingenious ideas that perpetuate continual success?
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Most business transformation initiatives fail – it’s a disappointing, but very real statistic for those leading significant change. Over my consulting career, I have had the chance to work with some of the world’s top business leaders while they were fundamentally transforming their companies. The ones who succeeded followed six simple rules, which may help others who are about to embark on their own change journey:
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In the world of web design, what is considered to be up to the minute and trendy can quickly become outdated and old fashioned in just a short amount of time. It is important for anyone with a website to stay up to date with their web designs and make sure that their products and services are coming across as modern and contemporary. With so many websites out there, it is important to have yours compete with the best. Here are 5 of the top trends in web design for 2012. Try to incorporate one or all of them in your own webpage.
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In a world that has gone global, there has never been such stiff competition. Many companies are finding themselves in a much commoditized market place. Even those companies that may have a differentiated product are finding themselves in a commodity buy, because that is how prospects or customers view their purchase decision. It’s no longer about what you sell - as much as it is about how you sell - that will dictate you chances of success.
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