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Cyrilr's  Digital Innovation & Marketing Selection
curation on Digital innovation and marketing by @cyrilr
Curated by Cyril Rondeau
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(Big) Data Marketing : le futur se prépare aujourd’hui !

(Big) Data Marketing : le futur se prépare aujourd’hui ! | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Au fur et à mesure qu'il quitte les podiums des conférences pour arriver dans la vraie vie, le sujet "Big Data" prend une importance très différente selon la fonction et le niveau hiérarchique de la personne qui le prend en charge (DG, DSI,...
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Près d'un Français sur deux adepte de la consommation "collaborative"

Près d'un Français sur deux adepte de la consommation "collaborative" | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
48 % des Français pratiquent la revente d'objets, le covoiturage, le troc ou encore la colocation, et à 63 % pour une raison d'économie financière, selon un sondage TNS Sofres.
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Mindfulness, Frictionless, Makers... The Trends That Are Moving Silicon Valley This Fall

Mindfulness, Frictionless, Makers... The Trends That Are Moving Silicon Valley This Fall | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
As I prepared the content for this year’s LeWeb 2013 which will happen in Paris dec 10-12 I compiled a few technology trends from Silicon Valley. Mindfulness and meditation are growing trends with
Cyril Rondeau's insight:

Great compilation by Loic Le Meur on 2013 trends in the Silicon Valley

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Latest Gartner Hype Cycle - Smart Insights Digital Marketing Advice

Latest Gartner Hype Cycle - Smart Insights Digital Marketing Advice | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Evaluating technology options for innovation in marketing - know your hype cycle If you're involved in digital strategy, you'll be constantly making judgem. Marketing topic(s):Marketing innovation. Advice by Dave Chaffey.
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Avoid the looming shadow of the Data Warehouse

Avoid the looming shadow of the Data Warehouse | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Avoid internal competition and clandestine sabotage by blending your analytic teams instead of separating them.
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Le métier de data scientist, une hybridation de métiers déjà connus-%post_id%

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Big Data – quoi, qui, pour qui, pourquoi ?

Big Data – quoi, qui, pour qui, pourquoi ? | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Lors de la restitution du plan stratégique, Françoise Soulié Fogelman, VP innovation chez KXEN, est intervenue sur le phénomène Big Data. Des volumes croissants...
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McKinsey's Five digital trends shaking up Europe (infograph)

McKinsey's Five digital trends shaking up Europe (infograph) | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
More @ http://cmsoforum.mckinsey.com/multichannel-delivery/infographic-five-digital-trends-shaking-up-europe
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Ayla prepares to show off its internet of things prototyping iBox

Ayla prepares to show off its internet of things prototyping iBox | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
The iBox, one of eight finalists for GigaOM’s Mobilize Product Showcase, is designed to help manufacturers understand what connectivity can add to their products and analyze the kinds of data the internet of things will churn out.
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Jennifer Belissent, Ph.D.'s Blog

Jennifer Belissent, Ph.D.'s Blog | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
With all the talk of data out there, who is actually using it and what are they using?  Turns out, most data used in the enterprise today comes from internal applications.
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Four Strategies To Survive The Mobile Mind Shift | Forrester Research

Four Strategies To Survive The Mobile Mind Shift | Forrester Research | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
This Forrester Perspective helps you understand how your customers are going through a mobile mind shift. Download the report. (#Mobile has transformed customer expectations.
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Is Influence Dead?

Is Influence Dead? | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
ADOTAS — There’s been a lot of talk about social media influence and its role in the new consumer decision [...]
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B2B Marketers are Getting Better at Content Marketing | Brightcove Blog

B2B Marketers are Getting Better at Content Marketing | Brightcove Blog | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
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Conseils pour réussir l'internationalisation de son site e-commerce

Conseils pour réussir l'internationalisation de son site e-commerce | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Quelle est la meilleure manière de s’internationaliser ? Localiser ses opérations ou maintenir la production dans son pays d’origine ? Adopter une stratégie globale ou faire valoir la différenciation ?
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10 points de vigilance pour aborder l'internationalisation d'un site e-commerce

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L’achat-vente entre particuliers a le vent en poupe

L’achat-vente entre particuliers a le vent en poupe | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Les Français sont de plus en plus enclins à pratiquer le commerce entre particuliers et l’Internet devient un vecteur privilégié pour ce mode de consommation.
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How the TED website is being rebuilt from the ground up for a new generation of people and devices

How the TED website is being rebuilt from the ground up for a new generation of people and devices | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
A lot of people are aware of TED because of the global conferences that take place around the world, discussing and provoking thought and discussion on a wide range of topics. Maybe ...
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[Accompagnement] L'EBG dévoile son classement des 100 startups les plus innovantes - Maddyness

[Accompagnement] L'EBG dévoile son classement des 100 startups les plus innovantes - Maddyness | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Le classement de l'EBG a été dévoilé récemment et ce sont 100 startups françaises qui ont été réparties dans 9 catégories
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Insurance Develops a New Digital Path to Purchase

Insurance Develops a New Digital Path to Purchase | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Face-to-face interactions are still important for buying complex products, but many insurance customers are ready to buy online. A new eMarketer report analyzes how the insurance industry is responding to consumer demand for digital interaction.
Cyril Rondeau's insight:

Multi channel sales combining physical and digital channels. Illustration with Insurance sales. 

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Ma rencontre avec Isabelle Moins, directrice numérique du Groupe April

Ma rencontre avec Isabelle Moins, directrice numérique du Groupe April | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Cet acteur emblématique de l'assurance génère déjà 14 % de son activité globale en ligne et est en plein essor.
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Tesla Motors: le bad buzz était prévisible - Linkfluence

Tesla Motors: le bad buzz était prévisible - Linkfluence | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Eviter le bad buzz: Comment l'analyse des territoires de risque de la marque Tesla permettaient de prévoir l'embrasement du Web social.
Cyril Rondeau's insight:

Bad Buzz Tesla & social media marketing : ce qu'on peut en retenir

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Les fossoyeurs de l’innovation

Les fossoyeurs de l’innovation | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it

"L’innovation meurt d’être mal comprise"


Via Marc Rougier
Cyril Rondeau's insight:

Un article avec des distinctions intéressantes sur ce qui fait l'innovation, en profitant de l'actualité taxi/vtc parisiens

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Marc Rougier's curator insight, October 15, 2013 4:15 AM

Les freins à l'innovation en France. Pouvoir des lobbies, renforcement des situations de rente. Et la dangereusement symbolique démonstration de l'innovation par les taxis parisiens.

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L’Internet Industriel nouveau paradigme de croissance économique ? | L'Atelier: Disruptive innovation

L’Internet Industriel nouveau paradigme de croissance économique ? | L'Atelier: Disruptive innovation | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Un rapport de General Electric décrit les gains de productivité atteints grâce à un meilleur traitement des données produites par les industries lourdes.
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Why publishers like BuzzFeed are kissing SEO goodbye | IJNet

Why publishers like BuzzFeed are kissing SEO goodbye | IJNet | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards.
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Tomorrow’s world: A guide to the next 150 years

Tomorrow’s world: A guide to the next 150 years | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Explore our graphical guide to the advances of the future, from 2013 to 2150.
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The future is here ...

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2014 Planning Metrics for B2B Marketing Leaders

2014 Planning Metrics for B2B Marketing Leaders | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Strategic Planning involves identifying the top success metrics for success. Marketing contribution to revenue and sales pipeline represent the new Holy Grail of marketing.
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