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Jennifer Belissent, Ph.D.'s Blog

Jennifer Belissent, Ph.D.'s Blog | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
With all the talk of data out there, who is actually using it and what are they using?  Turns out, most data used in the enterprise today comes from internal applications.
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Cyrilr's  Digital Innovation & Marketing Selection
curation on Digital innovation and marketing by @cyrilr
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The New Revenue Engine and the Role of Marketing Analytics

The New Revenue Engine and the Role of Marketing Analytics | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it

I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in ...

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Emmener le comex dans le digital

Emmener le comex dans le digital | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Ce serait un leurre de penser qu'il suffit de nommer un digital officer et de l'installer à la table du comex pour qu'émerge comme par magie un...
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Manufacturing’s next act | McKinsey & Company

Manufacturing’s next act | McKinsey & Company | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Industry 4.0 is more than just a flashy catchphrase. A confluence of trends and technologies promises to reshape the way things are made. A McKinsey & Company article.
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La donnée des objets connectés, source de nouveaux business models en BtoB

La donnée des objets connectés, source de nouveaux business models en BtoB | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
On parle souvent d’objets connectés dans le BtoC, avec les révolutions apportées par les bracelets connectées, les réfrigérateurs ou l’automobile... Mais qu’en est-il dans le monde des services aux entreprises ?
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Veille concurrentielle : 5 outils innovants

Veille concurrentielle : 5 outils innovants | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Voici 5 outils de veille concurrentielle pour analyser le marché en ligne et espionner les concurrents...
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The Capable Marketer - Brand Learning's weekly blog

The Capable Marketer - Brand Learning's weekly blog | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
The Capable Marketer is a weekly blog written by members of Brand Learning’s global team of Marketing Capability Partners and Directors.
Cyril Rondeau's insight:

Four ways the internet of things will change marketing 

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La clé du succès de Bonobos : être présent offline... sans vendre offline

La clé du succès de Bonobos : être présent offline... sans vendre offline | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Pourquoi le site US de mode masculine cartonne-t-il ? Pourquoi des investisseurs viennent-ils de miser 55 millions de dollars sur lui ? Parce qu'il a trouvé comment mettre le offline au service du online.
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Krux lève 35 M$ pour sa DMP multiécrans

Krux lève 35 M$ pour sa DMP multiécrans | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
“Le fournisseur de solutions de plateforme de gestion de données, Krux, vient de lever $35 Millions auprès de SAP Ventures, mais aussi de nouveaux investisseurs de renom, Time Warner Investments, Visionnaire Ventures et Temasek, en plus de ses...”
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Why DMPFirst Marketers Will Win Out | DMP First...

Why DMPFirst Marketers Will Win Out | DMP First... | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Marketers biggest data challenge isnt the lack of it, but rather getting all of their siloed data in a single place. Here are three tips to do just that.
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E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK]

E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK] | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
E-commerce is eating the traditional retail industry.
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Adobe Positioned as a Leader in the Magic Quadrant for Multichannel ... - Fort Mills Times

Adobe Positioned as a Leader in the Magic Quadrant for Multichannel ... - Fort Mills Times | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Adobe Positioned as a Leader in the Magic Quadrant for Multichannel ...
Fort Mills Times
SAN JOSE, Calif. — Adobe (NASDAQ: ADBE) today announced it has been positioned by Gartner, Inc.
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Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services - Marketing Land

Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services - Marketing Land | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services
Marketing Land
The Kia Motors mobile rich-media ad campaign for the Kia Cee'd by InMobi (2012) was tremendously successful in these areas.
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Facebook still seen as a direct-response, not brand-awareness, channel

Facebook still seen as a direct-response, not brand-awareness, channel | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
If Facebook wants to sell lots of video ads, it will first need to convince buyers that it is good for more than just direct-response marketing.
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Huit utilisations du RFID dans le retail

Huit utilisations du RFID dans le retail | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Après une traversée du désert de plusieurs années, le RFID est de retour chez les distributeurs, qui lui trouvent de nombreux champs d'applications. Voici les principaux.
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An executive’s guide to machine learning | McKinsey & Company

An executive’s guide to machine learning | McKinsey & Company | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
It’s no longer the preserve of artificial-intelligence researchers and born-digital companies like Amazon, Google, and Netflix. A McKinsey Quarterly article.
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Rencontre avec Vivek Badrinath, le super-Chief Digital Officer d’Accor

Rencontre avec Vivek Badrinath, le super-Chief Digital Officer d’Accor | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Qui ?
Vivek Badrinath, DGA d'Accor, en charge du marketing, du digital, de la distribution et des systèmes d'information du groupe dont il a rejoint le comité exécutif en mars dernier.

Quoi ?
Une interview pour comprendre comment Accor mène sa digitalisation et compte dépenser les 225 millions d'euros qui viennent d'être attribués au numérique pour les cinq prochaines années.
La phrase : "Sébastien Bazin a fa
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Machine Learning : les dessous techniques d'une révolution technologique

Machine Learning : les dessous techniques d'une révolution technologique | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Qu’est-ce que ce nouveau dada des entreprises, quelles en sont les principales technologies sous-jacentes, quelles en sont les principales applications actuelles et surtout quels sont les acteurs qui en mènent la danse ?
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Le digital marketing et ses 5 mondes

Le digital marketing et ses 5 mondes | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Pour les non-initiés, le marketing digital est un véritable méli-mélo: de nombreux acteurs et intermédiaires, des technologies et des supports variés peuvent rendre cet environnement flou. Afin d’en simplifier la lecture, nous l’avons regroupé en 5 leviers, ou 5 mondes, qui permettent de retrouver la logique du marketing offline.
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David Edelman (McKinsey) sonne la fin de la campagne marketing

David Edelman (McKinsey) sonne la fin de la campagne marketing | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Cela fait plus de huit ans, que lentement les grands cabinets de conseils tentent de faire main basse, à pas feutrés sur la manne du marketing digital et les
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Retour sur la conférence « Les Nouvelles Frontières du Marketing Digital »

Retour sur la conférence « Les Nouvelles Frontières du Marketing Digital » | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
“La conférence s’est tenue le 26 juin au Musée Dapper, lieu magique consacré au arts africains, aux masques notamment (voir les photos) De l’humour, (Retour sur la conférence « Les Nouvelles Frontières du Marketing Digital »...”
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Time Spent Is the Metric of the Moment as Upworthy Opens Its 'Attention Minutes' Code

Time Spent Is the Metric of the Moment as Upworthy Opens Its 'Attention Minutes' Code | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
"Time is money" might be a tired cliche, but it's gaining more traction with websites seeking to move beyond pageviews.
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Online Ad Spending in Europe Topped €27 Billion in 2013

Online Ad Spending in Europe Topped €27 Billion in 2013 | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Digital ad spending in Europe rose 11.9% last year to total €27.3 billion. Mobile posted the largest gains, more than doubling to reach 11.5% of digital ad spending.
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The ad tech threat agencies need to take seriously

Aggregating the best of Internet Marketing every day.
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10 Mobile Marketing Statistics to Help Justify Your Budget

10 Mobile Marketing Statistics to Help Justify Your Budget | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Your marketing budget should be informed and defended with facts and figures to support the channels you wish to market your organization on and why.
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Mobile Devices Boosting, Not Hurting, In-Store Shopping

Mobile Devices Boosting, Not Hurting, In-Store Shopping | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Mobile devices are more likely to increase, not decrease, consumers’ retail store trips. As a result, mobile usage before or during in-store shopping accounted for one-fifth of US brick-and-mortar retail sales last year.
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Hospitality Net - Could Better Prices Fuel the Mobile Travel Booking Boom? | emarketer.com

Hospitality Net - Could Better Prices Fuel the Mobile Travel Booking Boom? | emarketer.com | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
As online bookings become the norm, the travel industry is focusing on the next channel—mobile. eMarketer estimates that mobile travel bookings are beginning to boom, with US mobile travel sales, including travel purchases on both tablets and smartphones, expected to increase 59.8% this year to reach $26.14 billion. On top of that, we expect the number of mobile travel bookers in the US to grow 27.5% in 2014 to hit 33.5 million consumers.
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