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Arm thy social media troops :: BtoB Magazine

Arm thy social media troops :: BtoB Magazine | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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Cyrilr's  Digital Innovation & Marketing Selection
curation on Digital innovation and marketing by @cyrilr
Curated by Cyril Rondeau
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The New Revenue Engine and the Role of Marketing Analytics

The New Revenue Engine and the Role of Marketing Analytics | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it

I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in ...

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Retour sur la conférence « Les Nouvelles Frontières du Marketing Digital »

Retour sur la conférence « Les Nouvelles Frontières du Marketing Digital » | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
“La conférence s’est tenue le 26 juin au Musée Dapper, lieu magique consacré au arts africains, aux masques notamment (voir les photos) De l’humour, (Retour sur la conférence « Les Nouvelles Frontières du Marketing Digital »...”
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Time Spent Is the Metric of the Moment as Upworthy Opens Its 'Attention Minutes' Code

Time Spent Is the Metric of the Moment as Upworthy Opens Its 'Attention Minutes' Code | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
"Time is money" might be a tired cliche, but it's gaining more traction with websites seeking to move beyond pageviews.
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Online Ad Spending in Europe Topped €27 Billion in 2013

Online Ad Spending in Europe Topped €27 Billion in 2013 | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Digital ad spending in Europe rose 11.9% last year to total €27.3 billion. Mobile posted the largest gains, more than doubling to reach 11.5% of digital ad spending.
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The ad tech threat agencies need to take seriously

Aggregating the best of Internet Marketing every day.
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10 Mobile Marketing Statistics to Help Justify Your Budget

10 Mobile Marketing Statistics to Help Justify Your Budget | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Your marketing budget should be informed and defended with facts and figures to support the channels you wish to market your organization on and why.
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Mobile Devices Boosting, Not Hurting, In-Store Shopping

Mobile Devices Boosting, Not Hurting, In-Store Shopping | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Mobile devices are more likely to increase, not decrease, consumers’ retail store trips. As a result, mobile usage before or during in-store shopping accounted for one-fifth of US brick-and-mortar retail sales last year.
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Hospitality Net - Could Better Prices Fuel the Mobile Travel Booking Boom? | emarketer.com

Hospitality Net - Could Better Prices Fuel the Mobile Travel Booking Boom? | emarketer.com | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
As online bookings become the norm, the travel industry is focusing on the next channel—mobile. eMarketer estimates that mobile travel bookings are beginning to boom, with US mobile travel sales, including travel purchases on both tablets and smartphones, expected to increase 59.8% this year to reach $26.14 billion. On top of that, we expect the number of mobile travel bookers in the US to grow 27.5% in 2014 to hit 33.5 million consumers.
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Google Strikes Upfront Deal with Ad Giant Magna Global | CIO Today

Google Strikes Upfront Deal with Ad Giant Magna Global | CIO Today | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
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The Marketing Stack: It’s All About Integration And Ease Of Use

The Marketing Stack: It’s All About Integration And Ease Of Use | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
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Survey: 3 Out Of 4 Consumers Now Notice Retargeted Ads

Survey: 3 Out Of 4 Consumers Now Notice Retargeted Ads | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve visited.
Cyril Rondeau's insight:

Consumers now notice they are retargeted. And they may not have a problem with it. 

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(Big) Data Marketing : le futur se prépare aujourd’hui !

(Big) Data Marketing : le futur se prépare aujourd’hui ! | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Au fur et à mesure qu'il quitte les podiums des conférences pour arriver dans la vraie vie, le sujet "Big Data" prend une importance très différente selon la fonction et le niveau hiérarchique de la personne qui le prend en charge (DG, DSI,...
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Près d'un Français sur deux adepte de la consommation "collaborative"

Près d'un Français sur deux adepte de la consommation "collaborative" | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
48 % des Français pratiquent la revente d'objets, le covoiturage, le troc ou encore la colocation, et à 63 % pour une raison d'économie financière, selon un sondage TNS Sofres.
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La clé du succès de Bonobos : être présent offline... sans vendre offline

La clé du succès de Bonobos : être présent offline... sans vendre offline | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Pourquoi le site US de mode masculine cartonne-t-il ? Pourquoi des investisseurs viennent-ils de miser 55 millions de dollars sur lui ? Parce qu'il a trouvé comment mettre le offline au service du online.
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Krux lève 35 M$ pour sa DMP multiécrans

Krux lève 35 M$ pour sa DMP multiécrans | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
“Le fournisseur de solutions de plateforme de gestion de données, Krux, vient de lever $35 Millions auprès de SAP Ventures, mais aussi de nouveaux investisseurs de renom, Time Warner Investments, Visionnaire Ventures et Temasek, en plus de ses...”
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Why DMPFirst Marketers Will Win Out | DMP First...

Why DMPFirst Marketers Will Win Out | DMP First... | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Marketers biggest data challenge isnt the lack of it, but rather getting all of their siloed data in a single place. Here are three tips to do just that.
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E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK]

E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK] | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
E-commerce is eating the traditional retail industry.
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Adobe Positioned as a Leader in the Magic Quadrant for Multichannel ... - Fort Mills Times

Adobe Positioned as a Leader in the Magic Quadrant for Multichannel ... - Fort Mills Times | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Adobe Positioned as a Leader in the Magic Quadrant for Multichannel ...
Fort Mills Times
SAN JOSE, Calif. — Adobe (NASDAQ: ADBE) today announced it has been positioned by Gartner, Inc.
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Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services - Marketing Land

Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services - Marketing Land | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services
Marketing Land
The Kia Motors mobile rich-media ad campaign for the Kia Cee'd by InMobi (2012) was tremendously successful in these areas.
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Facebook still seen as a direct-response, not brand-awareness, channel

Facebook still seen as a direct-response, not brand-awareness, channel | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
If Facebook wants to sell lots of video ads, it will first need to convince buyers that it is good for more than just direct-response marketing.
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Marché publicitaire mondial : bilan 2013 et prévisions 2014 par Magna Global - Ratecard

Marché publicitaire mondial : bilan 2013 et prévisions 2014 par Magna Global - Ratecard | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Le média des acteurs de la publicité digitale. #search #display #adexchange #video #social #mobile #data
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Le CRM BtoC, nouvelle arme des agences digitales ?

Le CRM BtoC, nouvelle arme des agences digitales ? | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Les acteurs du digital doivent aujourd’hui redoubler d’effort, de créativité et s’associer à des solutions de gestion de données Marketing pour s’imposer et faire face aux attentes des annonceurs.
Cyril Rondeau's insight:

le CRM, referentiel indispensable dans une gestion multicanal efficace pour une marque, et un enjeu dans l offre des agences

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Facebook continues to dominate social referrals

Facebook continues to dominate social referrals | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Facebook recently changed its News Feed algorithm in an effort to get more pages to use its visual link-share format, claiming that it’s more effective. A new report by Shareaholic, measuring social referrals, shows that the social network is right.
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Data-Driven Marketing Step One: Get Smart, Get Strategic | Data-Driven Marketing Network

Data-Driven Marketing Step One: Get Smart, Get Strategic | Data-Driven Marketing Network | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
When companies pass over creating a strategic vision what happens? Technology—not strategy—becomes the driver. I’ve seen far too often just how much that can hurt a company. Technology is never the panacea.
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Conseils pour réussir l'internationalisation de son site e-commerce

Conseils pour réussir l'internationalisation de son site e-commerce | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Quelle est la meilleure manière de s’internationaliser ? Localiser ses opérations ou maintenir la production dans son pays d’origine ? Adopter une stratégie globale ou faire valoir la différenciation ?
Cyril Rondeau's insight:

10 points de vigilance pour aborder l'internationalisation d'un site e-commerce

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L’achat-vente entre particuliers a le vent en poupe

L’achat-vente entre particuliers a le vent en poupe | Cyrilr's  Digital Innovation & Marketing Selection | Scoop.it
Les Français sont de plus en plus enclins à pratiquer le commerce entre particuliers et l’Internet devient un vecteur privilégié pour ce mode de consommation.
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